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The book: "The Perils of Bad Strategy" outlines what makes a #marketing strategy effective, breaking it down into three main elements: 1. Understanding the Challenge. 2. Overall Approach - The game plan for dealing with the challenges pinpointed by the challenge. 3. Planned Steps - Specific, organized actions that are taken to follow through on the overall approach. Curious about how to turn your strategy from bland to grand? You can read the whole post here: https://lnkd.in/d2aQCtqr #loyalty #memberships

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