Getty Images’ Post

One of the best parts of our industry is the opportunity to constantly learn. When Eboni Lamine came to me with a new passion project she just launched, I had no idea what Adultification bias was. But now I do, and everyone else should too. Adultification bias is discrimination where children are presumed to be older and less vulnerable than others. Black girls are disproportionately effected by it - leaving them to be seen as in less need of nurturing and protection. In partnership with Getty Images, BBC Kids Collection, and BUILDHOLLYWOOD, Eboni and Martha Omasoro have launched ‘Let Black Girls Be Girls’. The two say it best: “Adultification Bias occurs when adults perceive children from ethnic minority backgrounds as being older or more mature than they are. It is a systemic issue that is unfortunately an inherent part of the Black British and global experiences. With Let Black Girls Be Girls, our goal is to create a campaign that educates society on the deep‑rooted impact of Adultification Bias on Black girls and afford every Black girl the innocence and vulnerability of childhood, not marred by race”. A billboard and poster campaign is on display across London, Birmingham, Manchester & Bristol to highlight the widespread misrepresentation of Black girls in the UK media. But the most important bit for those of us who work in media spaces? The campaign’s Britain Visual Guidelines - developed to help media, agencies and brands create visuals that accurately represent Black British identities such as ethnicity, religion, region, body types and age. Get the guidelines here: https://lnkd.in/e8rG8hvH They’ve done the hard bit, now let’s do our part. Don't let Adultification Bias taint the childhood of young Black Girls in Britain #letblackgirls 🤎

📚 Why do Black female artists still have to fight for respect in Hollywood? 🌟 💪 Despite their immense talent and contributions, Black female artists continue to face systemic barriers and marginalization in the entertainment industry. This article explores the ongoing struggle for respect and recognition in Hollywood. ✨ The representation of Black female artists in film and television remains disproportionately low, with limited opportunities for lead roles and authentic portrayals of their experiences. This lack of representation can perpetuate harmful stereotypes and reinforce existing biases. 🚀 The article highlights the importance of diverse storytelling and the need for industry leaders to support and champion Black female artists. By dismantling institutional biases and fostering inclusive environments, Hollywood can truly embrace the talent and perspective these artists bring. 🔍 The article calls for increased accountability and proactive efforts to address the systemic issues that hinder the progress of Black female artists. Recognizing their achievements and amplifying their voices will not only benefit individual artists but also contribute to a more representative and diverse entertainment industry. 👩🎨 Black female artists have long been at the forefront of pushing for change and challenging the status quo in Hollywood. Let's join their fight and ensure they receive the respect and opportunities they deserve. #BlackFemaleArtists #RepresentationMatters #DiversityInHollywood Link:https://buff.ly/48Gl3yT

https://lnkd.in/ebRPrPAS There is a long history of media misogynoir in sports. Black women are not often given the space and the grace to be vulnerable about their trials, tribulations, and traumas. The media has a responsibility to report in ways that are as ethical and bias-free as possible. It should be a mandatory requirement for those working in the media to be educated about racial biases and stereotypes like the Angry Black Woman trope and the adultification bias, and understand how easy it is to engage in misogynoir when providing commentary about a Black woman. 

👫🏾 From growing up with "play cousins" to the importance of church family, our community is one of the most valuable identity markers of the Black lived experience... so why do 62% of popular images online show Black people alone? ⛪ Speaking of the church (a historic pillar within the Black community), it is shown in less than 1% of popular visuals featuring Black people. In a recent Getty Images spotlight project by Adrian Octavius Walker, "Expanding the Black Experience" we find new insights about the visual limitations around showcasing the full Black experience. 📑 These and other missing nuanced identity markers are reflected in the 68% of Black consumers who feel misrepresented in campaign creative. I dive into this in my latest Culture Brief - as well as solutions for brands struggling to connect representation to belonging. Read the full report here: https://lnkd.in/gHDuRqr9 #ConsumerInsights #BlackAudience #DEI #RepresentationMatters #Belonging

Word. Check out this article I wrote on this remarkable Black Woman lost in the annuals of time! https://lnkd.in/g827UsbP

FELLOW BLACK CREATORS: I’ve seen many posts about how abysmal this #BlackHistoryMonth is looking for campaigns… 📝 THE PLAN: It’s 1/24 today. Use this last week of January to… 1️⃣ Get in touch other Black creatives/creators in your space (or across niches!) 2️⃣ Launch your OWN BHM campaign. Collab on a video, series of posts, collection, etc. Make it a one-off, daily, or month long endeavor. Be your own Topicals campaign, or Essence cover. Celebrate your own story of diaspora, art, and history. 3️⃣ Everyone posts it to their respective channels. And the rest of us amplify, of course. ♻️ If this post inspires you, repost this during BHM and link your creations to share them with LinkedIn. We can BUILD the tables whether big brands are involved or not. #BHM #contentcreation #creatoreconomy

October kicks off the Black History Month in the UK, providing an opportunity for everyone to share, celebrate and understand the impact of Black heritage and culture. We've seen time and time again - BHM campaigns only resonate when they're authentic and genuine (this is not the time or space for performative tick boxing). Are you working with Black Creatives in your BHM comms? How are you prioritising action, empowering Black voices, and communicating accountability? Are you showcasing multiple stories with nuanced perspectives, with multiple versions of Blackness? (The Black population is not monolithic or homogeneous, but instead rich with many different narratives and history). Is your campaign driven by real insight, grounded in truth, and followed by meaningful action to create change? Is there clear purpose within your campaign, avoiding shortcuts (like paid collaborations?) If you can't answer these questions, or if your organisation is rolling back your DEI strategy... let's chat. We can help you build genuine authenticity within your campaigns so they resonate as they should. If you're worried about how to mitigate backlash, or want to triple check for tricky stereotypes before it goes out the door - book in an inclusion clinic: https://lnkd.in/etgvURBm Let us help you build campaigns that matter the right way - the way the resonates and builds growth for your brand. ID: A beautiful Black woman with natural curls sits on a couch. She's in a white tee and is smiling. Behind her is a grey wall with a pot plant. #BlackHistoryMonth #BlackMarketing #inclusiveCulture #inclusiveOrganisations #inclusiveMarketing #DEI #brands #representationMatters #diversityWins #diverseTeamsMakeAdifference #digitalMarketing #diversityIsProfitable #inclusionMatters #marketing #inclusiveBrands #inclusiveMarketing #progressiveMarketing #brandGrowth #businessGrowth #brandMarketing #brandCampaigns #authenticMarketing

Breaking Stereotypes: Challenging How Black People are Portrayed in Media Discover the harmful stereotypes perpetuated by white media and the impact it has on the perceptions of black people. Join us as we explore the misconceptions and share stories of empowering accomplishments that contradict these harmful narratives. #BreakingStereotypes #MediaRepresentation #BlackEmpowerment #EmpoweringNarratives #ChallengingPerceptions #RedefiningBlackExperiences #PositiveRepresentation #MediaInfluence #BlackExcellence #CelebratingDiversity

Self-determination and self love are our superpowers.

When Black audiences see their lives and experiences reflected in a way that is dignified and respectful ✊🏾 🌟, it strengthens their trust in your brand 🤝. Why? Because it’s about more than being seen—our community wants to be understood on a deeper, human level 🌱. By showcasing the diverse roles and contributions of Black individuals, we’re not just marketing, we’re challenging stereotypical narratives and inspiring change 🚀🤍. Read more about the Importance of Authentic Representation in Marketing in our latest blog on chromacreators.agency. #wearechroma #BrandingWithSoul #ChromaCreators #CulturalImpact #thechromies #AIPoweredCreativity #InnovationInColor #weareblackhistory