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Building a startup can be challenging. So we took your most frequently asked questions to our experts and captured their insights on how startups can build a scalable strategy! In this series, iF's Expert Advisors Mark Elliott, Julie Ellis (she/her), and John Holland share how to navigate sales and marketing, how to efficiently go from lab to market, and the importance of branding for an early-stage business. 💡For sales and marketing advice: https://loom.ly/YXSsxY4 💡Learn more about the pathway from lab to market: https://loom.ly/lKwwYnU 💡For more on branding for early-stage start-ups: https://loom.ly/0VXeEGA Thank you to Ontario Genomics for engaging Innovation Factory to support the #BioCreate program. #Startup #MarketingChallenges #ExpertAdvisors #Innovation #BusinessStrategy #Sales #Marketing #Branding #LifeSciences #Ontario

This Christmas, let's embrace the spirit of Ideal Customer Discovery, much like the art of thoughtful gift-giving. The true value of a present lies not in its extravagance, but in how well it resonates with the recipient's heart. Similarly, for startups, the most impactful offerings are those tailored to the unique needs and desires of their customers. Just as the perfect Christmas gift might be a modest, handcrafted item, chosen with care to delight its receiver, startups can find their greatest successes with products or services that perfectly fit their intended market. By deeply understanding their customers, much like selecting a thoughtful Christmas present, startups can forge deeper connections, proving that the best gifts - whether in business or under the Christmas tree - are given with understanding and heart. 🌟🎁 #StartupInsights #ChristmasWisdom #CustomerDiscovery

Bill Gross, a seasoned entrepreneur and startup incubator, delved deep into what makes startups succeed or fail. After analyzing data from hundreds of companies, including his own ventures, he identified five key factors influencing success. Surprisingly, one factor stood out above all others, even catching him off guard: timing. Understanding whether consumers are ready for your product is crucial. To assess this, closely examine consumer behavior, market trends, and feedback. Are consumers expressing a need for your solution? Is the market environment favorable? Being honest about these insights can help you gauge the perfect moment to launch. At ELEVATE Insights we specialize in helping you find this perfect moment. Our advanced toolkits and methodologies provide in-depth analysis of market conditions, consumer behavior, and emerging trends. By leveraging our expertise, you can ensure your launch aligns with market readiness, maximizing your chances for success. #StartupsSuccess #ConsumerInsights #MarketResearch

Are you subscribed to our monthly newsletter? If not, now is the perfect time ➡ https://lnkd.in/gYyd53-g Inside you'll find the latest inspiration from Iowa’s startup ecosystem, business development, innovations, thought leadership and more reasons why the World Comes Here. #newsletter #innovation #agtech #bioscience #foodtech #WhyIowa

Secret Sauce & Moat: Unlocking Success in the Startup World After spending the past three days immersed in discussions with numerous startups at Podim Conference one key takeaway stands out: while many startups have exciting and innovative ideas, they often overlook the importance of creating a solid "moat" around their business. A moat acts as a protective barrier, giving a startup a unique and defensible position in the market, making it challenging for competitors to replicate their success. I've been fortunate to be part of teams that have built companies with strong technological moats. However, even with this advantage, we always focused on maintaining our edge through continuous R&D efforts, strategic go-to-market approaches, and building a recognizable brand. For startups looking to engage with investors and refine their pitch decks, it's crucial to consider various types of moats: 🔹 IP Moat 🔹 Network Effects Moat 🔹 Economies of Scale Moat 🔹 Brand Moat 🔹 Data Moat ... Whether you're in the startup world or established in your industry, I'm interested to hear comments what you believe contributes to your success. What's your unique selling point, your moat of success? #StartupStrategies #BusinessGrowth #MarketMoats #preseed #seed #VC #silicongardens 🌱🌱🌱

I'm thrilled to share my key takeaways from an incredible masterclass on "𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘳𝘬𝘦𝘵 𝘍𝘪𝘵 & 𝘌𝘢𝘳𝘭𝘺 𝘈𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯" expertly instructed by Anh Hoang at Antler. This masterclass is a goldmine for any tech startup aiming to scale effectively and make a substantial market impact. Here's what stood out: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧𝐬: Emphasizing that a Go-To-Market (GTM) strategy is more than just a plan, it's the blueprint for how we engage customers and navigate competition. Mastery of this is crucial for gaining market traction. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐌𝐚𝐩𝐩𝐢𝐧𝐠: We dove deep into understanding the customer journey stages—Awareness, Consideration, Purchase, Retention, and Advocacy. Tailoring content and strategies for each phase is essential for guiding customers effectively through the funnel. 𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐆𝐓𝐌 𝐀𝐫𝐜𝐡𝐞𝐭𝐲𝐩𝐞𝐬: The session outlined five primary archetypes for tech startups: Consumer Digital, Consumer Hardware, Enterprise Software, Industrial Hardware, and Compounds/Materials. Identifying our archetype is pivotal as each comes with unique challenges and strategies. 𝐀𝐝𝐚𝐩𝐭𝐢𝐯𝐞 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬: The class highlighted the necessity for archetype-specific strategies, from digital engagement for Consumer Digital to robust manufacturing processes for Consumer Hardware. 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞 𝐓𝐨𝐨𝐥𝐤𝐢𝐭: Anh didn't just provide strategies; we were equipped with tools and resources to develop customer personas, optimize sales funnels, and more—tools that are set to propel our startup growth. Grateful for these insights from Anh and the Antler team! This knowledge is shaping how we approach our market strategies. What's your experience with identifying and implementing GTM strategies in your ventures? #AntlerVN #TechStartups #GoToMarket #StartupGrowth #Innovation #Entrepreneurship

⏰ to shine a light on your startup. Market wisely, or remain the best-kept secret in town. #MarketingStrategy #StartupMarketing #InboundMarketing #BrandBuilding #GrowthHacking #MarketingTips #StartupTips #Advertising #MarketResearch #StartupStrategy #Entrepreneurship #MarketStrategy #Innovation #StartupSuccess #MarketingStrategy #ScaleUp #LeanStartup #TechStartup #StartupLife

In my experiences with multiple incubation centers and startups championing innovative health tech ideas, I see a lot of focus on innovation. In fact startups are often considered synonymous with innovation. As a business mentor and expert in a domain (read healthcare) where innovations are so hard to sell, I often wonder is an innovative idea sufficient for a startup to succeed. While the definition of success might be different for different businesses, the low success rate of startups makes it abundantly clear that innovation does not equal success in business terms. So what is it that bridges the gap between an innovative idea and commercial success In a series of subsequent posts I will try to answer this question by peeling the layers of the question itself and seeking answers based on my experiences from, some successful and some not so successful ventures Stay tuned for more… Unconsult Parag Agarawal #productmarketfit #newproductdevelopment #strategy #product #healthtech

Startups tend to think about competative advantage as a static thing: we got X , which is better by far than market.  in reality competitive advantage is an ongoing innovation pipeline , We got X, Next year we will have Y and the year after that Z.  This means you have competitive north start metric, one that guides you towards staying the leader of your market segment over many years through product generations.

🌟 Navigating New Markets and Scaling in Food and Agritech Startups, what a fantastic and challenging topic! 🌱 On June 19, I was delighted to participate in the EIT Food Sales Booster for the second time as a Panel Member. The topic? Exploring new markets and scaling—a fascinating and challenging subject that fuels innovation in countless ways.   Scaling isn’t just about groundbreaking inventions; it’s also about adapting to shifting landscapes. Staying curious, exploring new ideas and pivoting in a creative way are in my opinion equally vital to succeed! 💡 🔍 During the panel discussion, my fellow panelists and I discussed an important point for startups: Before that all-important introductory meeting, take the time to thoroughly understand what your potential partners do. Jot down your insights and share them during the conversation. This approach aligns expectations, demonstrates your commitment, and highlights how your startup can complement their company. Think of it as speed-dating for collaboration! 💡 🙌 Special thanks to Elena Salamandîc-Alijošienė for moderating and her team behind the scenes for organizing this event. It was an absolute pleasure to exchange ideas with fellow panelists and startups in the audience. If you’d like to dive deeper into this topic, feel free to reach out and let’s have a chat! #EIT #Food #Startup #Innovation #Scaling #NewMarkets #PanelMember #Agritech #Partnering #Panelist