GfK - An NIQ Company’s Post

Meet 'The Total Beauty Expert' 💅🎥 She shares trends before they’re trending—and thanks to our combination with GfK, we see her total shopping experience from purchase to influence. By merging NIQ’s world-class beauty measurement with GfK’s granular view of technology and media, we help you see the total consumer across both FMCG and T&D categories. With a rich understanding of the total consumer and their full omnichannel journey, you’ll make faster, more informed decisions; optimize your assortment; and drive growth. Ready to become the total expert in your market? Get the total package of consumer intelligence here: https://ow.ly/mbrk30sGfUg #TheFullView #NIQandGfK

🌐 Understanding South Africa's economic challenges is the first step in crafting successful omnichannel strategies. From belt-tightening to essential spending, brands must recognise and address diverse consumer needs. 🚀 #RetailInsights #OmnichannelSuccess #Gfk https://lnkd.in/gG_JAE3s

How does consumer behavior shape the success of natural product brands? 💡 Consumer behavior significantly influences the success of natural product brands. In today's on-demand shopping landscape, where online research seamlessly integrates with in-store experiences, understanding and adapting to these dynamic patterns is crucial for brand success in the competitive market. Join us in the conversation with Scott Dicker, Market Insights Director at SPINS, to discover the impact of omnichannel strategies and the role of data-driven approaches in shaping the landscape. 🎧Listen Now: https://lnkd.in/g3FHu5KC   #NutraPreneur #NutraPayments #NutraceuticalMerchant #Innovation #HealthAndWellness #SustainableHerbs #Herbalism #EthicalBusiness #NutraceuticalBusiness #SecurePayments #PaymentSolutions #MerchantAccount #SecureTransactions

I wanted to share some great insights into gaining customer trust, understanding communication frequency, channel preference, and contextual relevance.   Knowing your customer is key to winning their hearts and minds. Understanding customers preferred communication channels, the right frequency and tailoring messaging to their needs all help build stronger customer connections.

More from my conversation with NutraPreneur. Check out the whole episode!

Who else identifies as an Everyday shopper? 🙋🏼♀️ Personally, if I see something I like for someone or myself, I’ll buy it on the spot. It could be a month ahead of time, the same day, or anytime really. Maybe I’m just impatient 🤣 Every shopper follows their unique journey in the omnichannel landscape - so how can your brand best cater to these personas? And what shopper type do you identify with? 🎄 Check out more insights on these shopper types in our festive Advent Calendar here: https://lnkd.in/dKpcYFms #thefullview #nielseniq #NIQ #consumerintelligence #consumerinsights

Discounting is far too often used by retailers to attract customers. It could actually be damaging your brand and hurting your business revenue. Want to know more? Check out the latest research trends and behaviours in Klaviyo x Power Retail 2024 APAC Consumer trends report, which explores how personalisation, segmentation, and omnichannel experiences impact consumer purchasing decisions. Some awesome insights and tips that are a must-read! We were thrilled to be asked to contribute and feature among leading e-commerce marketers. Download the report https://lnkd.in/gaZxt6TW #klaviyo #powerretail #consumertrends

Gen Z's simultaneous penchant for social media and physical spaces mirrors the growing omnichannel approach #retailers are implementing in their business strategies. As shown in #ICSC’s The Rise of the Gen Z Consumer report, young #consumers utilize physical spaces – often visiting #shopping centers for social purposes and without an immediate need to make a purchase. PYMNTS recently covered these findings and other #GenZ shopping habits, detailing how their strong social media usage combined with a passion for physical retail creates new opportunities for retailers. Read the full article here: bit.ly/445Q6Cx

The Lunar New Year 2024 SEA Consumer Report 🐲 Here are some key takeaways: 🌟 Preparations for Lunar New Year takes 2 weeks ahead of time 🌟 Consumers in SEA are preferring on-demand shopping for food and groceries 🌟 While they prefer both online and offline shopping for festivities What this means for brands? 👀 1) Brands must already be in festive mode by this time 2) Ensuring a great retail experience for offline shopper is important 3) Brands must also optimize their omnichannel experience for consumers Are you ready for the year of the dragon? 🐉 -- PS. Save and share this post if you find it useful! #PoweredbyAJMarketing #cny

Stressed out by the challenges of media forecasting in an omnichannel ecosystem? Skai Decision Pro is here to help, not just during #StressAwarenessMonth, but every day! Our innovative solution is purpose-built to help leaders quickly understand the impact of budget changes on media performance and business results in order to better allocate spend across channels. 👋 Say goodbye to stress and hello to increased ROI 👋 https://okt.to/QGaovP