ghd’s Post

The best is geting better

The latest breakthrough #innovation by ghd is here. Introducing the holy grail of hair: ghd chronos 💫 ✅ 3x faster* HD motion-responsive styler ✅ One stroke high-definition results that last 24 hours** ✅ Up to 85% more shine*** ✅ 2x less frizz† ✅ Up to 3x more breakage protection†† ✅ No extreme heat damage††† Find out more at ghdhair.com #ghd #ghdchronos #technology *Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. **Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling  ***Technical test in a lab on brunette hair, measured vs. naturally dried hair †Technical test in a lab on frizzy hair, vs naturally dried hair ††vs. competitor styler working at 235°C  †††Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

I've been reflecting a lot on hair relaxers and chemical straighteners recently. During the height of the natural hair movement in the 2000s, buoyed by social media and driven mainly by Black women on a quest for a healthy hair alternative, many with textured hair, myself included, turned away from these products. Fast-forward nearly two decades, and a surprising trend has emerged on TikTok. A new wave of devotees are advocating for a return to hair relaxers. Story by Winnie Awa. #beautybusiness #beautyindustry #haircare #trends2024

Managing hair care can often feel like a daily struggle for busy parents when it comes to ensuring that both your hair and your kids' hair stay healthy and well-styled. https://lnkd.in/dV2DE3tE #HairCare #MorningRoutine #parenting

It’s time to talk tech 🔬🧪🥼  ghd Chief Technology Officer, Rob Milner, is here to explain why our latest #beautytech breakthrough, ghd chronos, is transforming the straightener category.  chronos is the pinnacle of over 22 years of understanding & mastering heat stlying, which is why it delivers the best performance ever from a ghd straightener: 3x faster* styling for one stroke HD results that last 24 hours**, and no extreme heat damage***. This really is the holy grail of straighteners. Available now at ghdhair.com #ghd #ghdchronos #innovation #technology *Vs ghd original. Results measured by shine on brunette hair compared to naturally dried, lab test. **Consumer testing, Jan'21. 86% of 142 consumers agreed their hair lasted 24 hours after styling  ***Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “Strength Reduction”)

Just like the skin on our faces, our scalp health is just as important. As we age, whilst most of us won’t be concerned by fine lines and wrinkles on our scalp, the consequences of an aging scalp are thinner, drier, finer hair. Combine this natural aging process with various hair treatments, such as colouring and heat styling, and your scalp needs some TLC to continue to grow strong hair. Help is at hand with Density Drop, this scientific based formula that will slow the aging process, keep the skin on your scalp supple and well nourished, giving you denser, stronger, more beautiful hair and also anti-grey complex.

🔬 Hair repair from within is science-driven performance It is about the difference between hair bonding that repairs from within and hair coating which only offers surface-level benefits. I am sure consumers would appreciate more technical communication that explains ingredient performance in other categories such as skin, sun, and hair care products. #ConsumerEducation #TechnicalMarketing

Did you silently give up on achieving your hair goals? Most women experience overwhelm or frustration in the privacy of their powder rooms. They never reach out for fear of disappointment informed by past experiences. Hair Care Planning can be the light you have been looking for. Read more below. https://lnkd.in/dku_Y6H9 #haircare #healthyhair #haircareplanning #naturalhaircare #relaxedhaircare #texturedhaircare #texturedhair #hairblog #beautyblog #haircontributor #haircareagent #blackhair #blackhaircare #hairproducts #curlyhair #hairroutine

The Ultimate Guide to the Best Hair Serum for Women in 2024

Easy Hair Styling Routine for Older Women: Tips and Tricks https://lnkd.in/gASyn9gN