Long-Term Relationships > Immediate Revenue
Anyone that has worked with me knows that I always look to approach new relationships from a partnership perspective and to create value for both sides. We may not do business right away, but if our values align, somewhere down the road the stars may align for something special. A prime example of this is the arrival of #PrideJays to PharmaCann Inc this week.
Earlier this year, Shelly Ruzicka, MS-HRMD, MS-IOP had reached out about placing a small order for Higher Celebrations BirthJays. At this time, she was a GM for a dispensary in IL, and while an order was placed, a new relationship was built that exceeded the $190 monetary value of that first order.
Two months into our relationship, Shelly started a new role with PharmaCann Inc, supporting retail operations and enhancing the company's communication strategy to positively promote their mission (effective consumer education and communication was what we really bonded over during our initial conversations). As we approached Pride month, we re-engaged in conversations around products, specifically PrideJays. We strategized a way to pitch PrideJays as an accessory to her new colleagues at PharmaCann. As it was to late for a production run of PrideJays pre-rolls, we came up with the 2pk empty cone concept, that would have a corresponding 50 cent donation per unit going towards Gay For Good 🏳️🌈
After she presented to her team, conversations with Michael Okada and other team members developed, with a PO submission shortly after. Products arrived to PharmaCann this week, and will be distributed to their LivWell and Verilife locations over the next couple of days, so get ready to Puff Proudly CO, NY, IL, MI 💨
This was Higher Celebrations first PO directly from an MSO, and it all started with a small wholesale order from a local dispensary. Building a relationship first is what turned a $190 order into a 4,000 unit order from a leading MSO, a $2,000 donation to Anne Friedman (she/her) and Gay For Good, and the groundwork for an IP licensing deal between Higher Celebrations and PharmaCann Inc.
Make sure you are connected with Shelly, she has some exciting things in the works when it comes to streamlined communications for brands and retailers!!!
Awesome ! Happy to be on the giant team !