giffgaff’s Post

Always looking to learn more about the TV industry, I came across this insightful, free virtual work experience put together by Channel 4 and TheTalentPeople / GetMyFirstJob. In the past couple of weeks I completed the course, developing my understanding of the many sides that go into making the TV shows that we love. The task-based modules covered: - Commissioning: putting myself in the shoes of a production company pitching a project, I created a pitch deck for an original idea; - Consumer Insight: I analysed viewings data to make a broadcasting decision; - 4Studio: I selected clips and stills to promote a show on social media; - Legal and Compliance: I reviewed content to ensure it complied with broadcasting law; - Sales: I advised on budget spending for advertising according to audiences’ viewing habits. It was very engaging, I highly recommend it to anyone interested in working in the TV industry! #4Skills #Channel4 #virtualworkexperience #workexperience #tvproduction #broadcasting #commissioning #sales #socialmedia #legalandcompliance #consumerinsights #tvresearch #creativecareers

✅🖥️ Deadline (5/17): “It marked a sea change for the Madison Avenue set, who were previously treated to a cavalcade of television stars promoting the small-screen, usually fresh from the broadcast pilot process. Unlike April’s CinemaCon, which plugs movies to theater owners, or July’s ComicCon, which entices fans, the Upfronts present movies as properties well-suited to automakers and pharmaceutical companies. The streaming wars over the past five years have revealed movies to be valuable subscriber lures and, as the industry embraces ads in streaming, marquee properties for brands. In many cases now, advertisers buy positions ahead of theatrical launch and extending through streaming, a possibility in today’s marketplace due to tighter release windows. But what’s clear is that film is invading one of the last moments for television to shine. The golden age of television highlighted that many of the most-talented writers wanted to work on the small screen. But despite this, television has always been somewhat in the shadows of the movie world, despite paying the bills for the biggest entertainment studios.” ⬇️ #streamingtv #ctvadvertising #hollywood #upfronts https://lnkd.in/eSrFhmt8

Good answer! WLVI-TV, Inc.’s Early Fringe is a hit with viewers! Serving as a great broadcast alternative to both CBS and FOX, our programming continues to rack up the numbers both our advertisers and us love to see. When you’re in the TV broadcast market, your goal should be to target as many people as possible, as efficiently as possible. You want to have a good reach and frequency with viewers at a price that doesn’t break your budget. At WLVI-TV, we offer just that; competitive placements at affordable rates designed to maximize your advertisement ROI and boost your media presence in the market. Here, we strive to help build campaigns that will not just expand on your brand awareness, but will help form the foundation of a strong customer base dedicated to your business. Why? Because with us, you're family. And we always look out for family. #DailyWin #broadcastmedia #broadcastsales #paidmedia #paidads #agency #videoproduction #commercialproduction #mediabuying #mediaplanning #brandawareness #marketing #businessgrowth #brandbuilding #localbusiness #boston #manchesternh

⏰ The history of Advertising in 1 min. 📺 TV National Day advertising thrives on television's broad reach, dynamic visuals, and engaging storytelling. TV ads capture attention, evoke emotions, and create memorable moments, making television a powerhouse for celebrating and promoting this special day. #atozy #tv #advertising #atozyadvertisingagency #advertisingagency #marketing

Data-Driven FAST Insights: Love Nature Leads the Pack! 📊 New report from Gavin Bridge is a must-read for understanding the FAST landscape #FASTchannels #streaming #entertainment #reports

Welcome to Make Media Our team has spent decades in Network TV world, creating, producing and directing your favourite prime time television programs. From binge-worthy reality tv, to shiny floor studio productions, lol comedy series, eye-opening documentaries and cut through branded entertainment. Now we're shaking things up in corporate video. Our journey began with an observation and a question * corporate videos are informative, but often lack the spark of entertainment – the 'engagement factor' that makes content not just seen, but actioned. * why can't corporate videos be as captivating as prime-time TV? Make Media was born. Our mission: to create stories with punch – stories that stick with you. Whether it's an in-depth eLearning series, or social media campaign with 'hooks', a TVC or a stunning cinematic corporate video? Our approach is always the same: ETE. Engagement Through Entertainment. So, whether you're a startup with big dreams or a big name brand, we're here to make your story pop. We offer high production value, we are super creative, and hey, we won't blow your budget. 🔗 See some of what we do here: https://buff.ly/3U4tlMe #MakeMedia #PrimeTimeShine #eLearning #CorporateStorytelling #VideoMagic #BrandedContent #corporateVideo

This is an interesting update article on Phil Harris exiting Channel 4.

Thanks Rick, for an enjoyable discussion, about the evolution of our industry.

Movies generated the most online buzz in the last half of March. Our Top 10 Film & TV rankers are out now. 😎 #entertainment #movies #film #TV #data #analytics #sociallistening

Thoughts from yours truly about the future of TV for the buy and sell side and how I think we can be prepared for the major change in TV consumption habits that is not “coming” but is already here.