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Why Consistency is the Secret Sauce to Business Success 👇 Have you ever wondered why brands like Coca-Cola, Apple, and Tesla are not just known but loved worldwide? It all boils down to one crucial factor: consistent branding. In my recent article, I share how these icons and others, including Patagonia, Nike, McDonald's, and Starbucks, have used this strategy to build unparalleled trust and loyalty. From Coca-Cola’s iconic red to Apple’s minimalist elegance, consistency is what turns casual customers into lifelong fans. This isn’t just about maintaining a look—it’s about crafting an experience that resonates and reassures at every touchpoint. Discover the full insights and start your journey to brand mastery here: https://lnkd.in/dEtXQQhx #BrandConsistency #Strategy #BusinessGrowth #graphicdesign #graphicdesigner #branding #illustration

Why Consistency is the Secret Sauce to Business Success 👇 Have you ever wondered why brands like Coca-Cola, Apple, and Tesla are not just known but loved worldwide? It all boils down to one crucial factor: consistent branding. In my recent article, I share how these icons and others, including Patagonia, Nike, McDonald's, and Starbucks, have used this strategy to build unparalleled trust and loyalty. From Coca-Cola’s iconic red to Apple’s minimalist elegance, consistency is what turns casual customers into lifelong fans. This isn’t just about maintaining a look—it’s about crafting an experience that resonates and reassures at every touchpoint. Discover the full insights and start your journey to brand mastery here: https://lnkd.in/dP3BkuAe #BrandConsistency #Strategy #BusinessGrowth #graphicdesign #graphicdesigner #branding #illustration

The importance of colour in branding 🎨 Colour is crucial in branding, instantly conveying a brand's essence. Coca-Cola's iconic red is a perfect example. This vibrant hue evokes excitement and happiness, perfectly aligning with their brand promise. Consistent use of this colour across all touch-points ensures instant recognition. Coca-Cola's red transcends language and cultural barriers, making it a universal symbol. This case study shows how a strong colour palette can drive brand recall and loyalty, creating powerful emotional connections. Need to work on your colour palette? Let’s discuss how we can bring your vision to life. Drop us a DM or email hello@byhatch.co.uk

There's nothing a new marketing team loves more than changing the brand's logo. #visualidentity and #branding are part of the #businesstrategy, not a trivial topic. The #pepsi brand has changed its visual identity quite often. It is a brand that aims to remain iconic by connecting with new generations. Pop Culture, design codes, visual trends, fashion… are different in every decade. This passion for design is part of the company DNA. PepsiCo has a unique internal capability: A Global Design Center to enhance and coordinate brand’s visual identity systems. On the contrary, its eternal competitor has kept a very similar logo for ages. Is a brand that aims to remain iconic by staying consistent despite changes around. Modifying the visual identity can be a risk or an opportunity, but it always has a sure effect: it entails a very real multimillionaire cost. Think about adapting all branded items: not only all the packs, but also all the commercial fleet, vending machines, merchandising materials, point-of-sale elements in all channels (umbrellas, dispensers, cups...), corporate buildings, digital content, sites, etc, etc. There are also hidden costs like time and dedication: The logo change roll-out started 10 months ago in the United States, we are seeing it now on shelves in Spain. On the flipped side, adapting the visual identity generates value, but more intangible: new news, brand equity, media coverage, etc. Then, is it worth? Branding evolution has a strategic intent. In this case, among other topics, the press release said black color is included in the palette to better integrate Pepsi Zero Sugar. Good movement. In my opinion, sooner than later no-sugar will be the "new normal", just as has happened in other categories. And when “the normal” is reset, challenger brands have their best chance. Excellent work by my former colleagues. Well done! It's also a good excuse for you to try Pepsi Zero if you haven’t done it yet 😉 #strategicmarketing #disruptivethinking #challengerbrands #marketing

The iconic brand Lyle’s Golden Syrup has stirred quite a buzz with its recent rebrand! While it may have been overdue to update the logo established in 1883, the pushback highlights the need to find a balance between tradition and innovation in branding. When it comes to evolving your brand, gradual changes may resonate better with loyal consumers than sudden overhauls. Slow and steady modernization allows for adaptation without risking alienation. While the original tin isn't changing—just Lyle's wider product range—this may further dilute Lyle's brand. What's your take on the Lyle's Golden Syrup rebrand? Do you believe it stays true to the brand's essence, or does it miss the mark? Share your thoughts in the comments below! Read more: 👉 https://hubs.ly/Q02nt8DH0 #LylesGoldenSyrup #MarketingStrategy #Rebranding #PackagingDesign

Branded merchandise is a win-win, right? I have to admit, I love the idea of branding things. At least for me, it's a way to give an extra symbolic meaning to things I use every day. It makes me enjoy using or wearing them that much more. I guess the problem starts when companies push branded items onto consumers without putting in the effort to build that special bond. Nice article from BrandTheChange.org on how branded merchandise can be a cost-effective way to get more eyes on your brand, but also the downside of a company giving things away for free 👉 https://lnkd.in/gfVXYgHX #BrandThinking #SustainableBrands #PromotionalGifts

Dissemination of brand information through the many participants of the society is critical for an iconic brand. #BBASmart wearebast.com https://loom.ly/29--vh0

I'm curious about your thoughts on the Campbell's identity update - evolution or more radical change? From experience, it's usually a good move for long-standing brands to make evolutionary shifts over time to remain relevant or reflect a new purpose. #brandstrategy #branding

"Crafting a strong brand identity is key to standing out in a crowded market. Let's explore the impact of brand management together. #BrandIdentity #StandOut"

🔸 Can you believe Pepsi paid $1 Million for their logo redesign? Sounds crazy, right?   🔸 But wait—BBC spent $1.8 Million on theirs!   🔸 Ever heard of a brand that shelled out $100 Million for a logo redesign? Now you're getting the picture.   🔸 Here's the kicker: one company invested a staggering $1.28 Billion for their logo. ✨ These mind-blowing figures show just how much brands are willing to invest in a Logo. But why? 👉 Because a logo isn't just an expense—it's an investment. A logo is more than just a symbol; it's the face of the brand, the first impression, and a crucial element of brand identity. 💸 INVEST IN YOUR BRAND!!! For More Info & Details, Feel Free to 𝐂𝐨𝐧𝐭𝐚𝐜𝐭: 💬 l +1 (647) 824-1485 (Call | WhatsApp) ☎ l +1 (888) 230-7357 📧 l Info@njmarketing.ca 🌐 | www.njmarketing.ca . #brandidentity #logodesign #investinyourbrand #branding #marketingstrategy #businessgrowth #graphicdesign #firstimpression #brandvalue #designmatters #visualidentity #njmarketingcanda #njmarketinggroup