Giorgio Loviscek’s Post

A great holistic overview on what China market is like today - based on anecdotal stories and trends. You can see the main theme is consumers buy things that represent their individual needs (and only those things, carefully picked), and no longer buy into generic trends for building their image. Niche is the new black?

China isn't merely a manufacturing giant anymore. Throw away the image of 'Made in China' as a tagline for cheap goods and rapid output. That was then. Today, it symbolizes innovation, craftsmanship, and global ascendancy. Chinese brands are dictating the tempo in the international market, curating global consumer preferences. Think of the tech titans, the fashion trendsetters. It's not just about selling merchandise anymore, and it's about weaving centuries-old traditions into contemporary designs. They deliver rich, authentic stories, quenching the world's thirst for novelty and authenticity. But the actual magic trick? Their unmatched speed to market. China's nouvelle brands are swift, adaptable, and one step ahead. It's more than just fast production - a cultural mindset, a readiness to embrace changes, take risks, and uproot traditional markets in ways we never thought possible. We're not just seeing the birth of new brands. We're witnessing the crafting of a new branding playbook that could change the face of international market dynamics. So, here's a question: Which Chinese brand has made you sit up and take notice recently, and why? In the discussion below, let's dissect the art of brand-building from the East. #China #BrandBuilding #Innovation #Globalisation #MarketDynamics #MadeInChina #MarketingDiscussion

🌟 Market Insights Alert 🌟 The Chinese market demands a particular mindset to gain its trust and experience game-changing growth. It’s a mindset similar to athletes participating to the Olympic Games : no matter your past accomplishments, everything is to be proven here and now. When executed well, the results are truly worth it! In this article Gemma A. Williams aptly stated, unfortunately “Most foreign fast-fashion brands seem to be caught in a catch-22: until the Chinese market contributes significantly to their global business, their leaders are unlikely to invest the resources needed to drive game-changing growth.” Nothing great comes without embracing it 100% with an open mind ✨ For more details and support in realizing your ambitions in China and Southeast Asia, let’s connect. https://lnkd.in/gX4BqQWm

100 Trends Disrupting China Right NOW Do you know why the Curse of 35 could be your biggest hurdle in hiring top talent in China? If you’re targeting young consumers, do you know why a stick-on belly button might be more impactful than your latest ad campaign? And if you're in the fashion industry, do you know why "Grandma’s BM Style" is sweeping China’s fashion scene? These are just a few of the surprising trends and common mistakes brands make when navigating China’s ever-evolving market. But these are minor compared to the most critical mistake of all—failing to understand the rapidly changing preferences and behaviors of China’s newest consumers. I've put my team to work, not just observing trends; but digging deep to decode the pulse of China’s dynamic market landscape. Basically, I couldn't find a COMPREHENSIVE report on China's latest trends... so I made one myself. You won't want to miss it...😎 #China #Trends #ConsumerBehavior #ChineseConsumers

100 Trends Disrupting China Right NOW Do you know why the Curse of 35 could be your biggest hurdle in hiring top talent in China? If you’re targeting young consumers, do you know why a stick-on belly button might be more impactful than your latest ad campaign? And if you're in the fashion industry, do you know why "Grandma’s BM Style" is sweeping China’s fashion scene? These are just a few of the surprising trends and common mistakes brands make when navigating China’s ever-evolving market. But these are minor compared to the most critical mistake of all—failing to understand the rapidly changing preferences and behaviors of China’s newest consumers. I've put my team to work, not just observing trends; but digging deep to decode the pulse of China’s dynamic market landscape. Basically, I couldn't find a COMPREHENSIVE report on China's latest trends... so I made one myself. You won't want to miss it...😎 #China #Trends #ConsumerBehavior #ChineseConsumers

🏮Understand the Chinese Guochao trend 🇨🇳 The cultural movement known as Guochao is reshaping consumer preferences and challenging the dominance of international brands in China. Our latest article delves into the significance of this phenomenon and its impact on businesses operating in the Chinese market. 👉 Read the full article here: 🔗 https://lnkd.in/dkpRESKP #Guochao #FashionTrend #ChinaBusiness #ConsumerBehavior

Jutta's CHINA WEEKLY: Guochao - embracing China's history! ⛩ ❤️ A key trend for marketers to understand China is the Guochao Wave (= national trend). Essentially, this trend is about the celebration of Chinese culture and style, and with the growing nationalistic sentiment among Chinese youth, more Guochao products are entertained. Guochao does not only cover physical products, but it itself is a concept that can be used in films, literature, marketing, songs, or other forms of media. Incorporating Chinese cultural and aesthetic can be a huge boost to any brand in China. Cultural confidence plays an increasing importance for the domestic consumption of Chinese people and the Chinese economy. If we look at current trends in the Chinese Automotive market, we also can see that Chinese people are proud of their highly innovative local OEMs, fresh designs and high-tech features in Chinese car models. Should German brands also incorporate this trend to be successful in the Chinese market? What do you think? Stay tuned for my next WEEKLY, yours Jutta from Beijing Dior and the Guochao trend: Menswear collection (Source: jingdaily.com)

Executive Summary 📌 "Curse of 35" in the Job Market: Age-based hiring discrimination affects millennial workers in China, particularly in civil servant positions. This issue reflects broader economic challenges and societal attitudes towards age and employment. 📌 Stick-On Belly Buttons: A new fashion trend in China where women use adhesive belly buttons to create the illusion of longer legs, sparking debates on body image and beauty standards. 📌 Metro Makeup Ban: Guangzhou Metro bans Halloween makeup resembling bloodstains for safety reasons, reflecting stricter public behavior regulations. 📌 Marriage Reluctance: Young Chinese men are increasingly hesitant to marry due to high costs and economic uncertainties, leading to a rise in personal spending on self-care and luxury items instead. 📌 Night-Time Economy: The revival of late-night activities, including sports and fashion events, drives significant economic growth in urban areas, supported by brands sponsoring night sports and fashion hubs. 📌 Tsingtao Brewery Scandal: A viral video of a worker urinating in a malt container causes a significant drop in Tsingtao's stock price, highlighting the importance of quality control and reputation management. 📌 Outdoor Sports Boom: The outdoor sports market in China has surged, with a significant increase in participation and the industry projected to surpass ¥3 trillion, driven by younger generations and niche sports. 📌 Heineken's Success: Heineken's localized marketing strategies, including electronic music sponsorships and cultural co-creation, resonate with young Chinese consumers, establishing the brand as a lifestyle icon. 📌 Youth Mental Health Crisis: A survey reveals a high prevalence of depression among Chinese youth, with significant impacts on students and families, highlighting the need for better mental health support. 📌 Resignation Trend: Young professionals in China are increasingly quitting jobs in a celebratory manner, reflecting a shift in attitudes towards work and personal fulfillment. #businessintelligence #managementdevelopment #performancemanagement #futuretrends #future

China’s sample economy is booming! 📈 Sales of sample-size products in China have surged 4.3-fold from 2019 to 2023. New trends include vending machines, offline stores like Harmay, and active trading and swapping on Xiaohongshu. 🎁 Consumers increasingly use samples for convenience and as cute collectibles, appreciating their practicality and charm. 💎 Luxury brands are adapting by giving away samples for free through brand activations and loyalty programs to maintain their prestige. 🔍 This shift to purchasable samples highlights a growing preference for smaller, more practical product sizes, urging beauty brands to adjust their strategies. Explore more about the dynamic sample market in China: https://lnkd.in/gGBYnfia #ChinaMarket #ConsumerTrends #BeautySamples #LuxuryBrands #MarketGrowth #ProductInnovation #ChinaInsights #DaxueStories