The European Commission continues to invest in and grow the #greeneconomy: in 2024, 185 million euros will be dedicated to supporting and promoting European food and beverages made with sustainable practices. This initiative is part of a more comprehensive program, composed of various financial incentives and policies, aiming to position the 27 (after Brexit) independent nations part of the European Union at the forefront of the sustainable movement. #futureofretail #futureoffood