Girls Who Print’s Post

This is a great article! Regardless of industry (though, I love that it's pointed at the print industry), this is "101" for effectively deploying a highly skilled, valuable marketing department. And take this down a few rungs on the corporate ladder. Not only the CMO or Marketing VP, but all of these key takeaways can and should be applied throughout the org chart. Empower, fund, strengthen value, and align. 💪 - Empower the CMO -  Fund the department, not just projects. - Strengthen the value to the organization and improve how it integrates with leadership and the board.

Takeaways from DirectMail2.0 and FourPees events, and embracing innovation and technology to stay competitive in the #printing industry. https://lnkd.in/dDmRTAtq #PMCpodcasts #Printerverse #Print #PrintingIndustry #PrintSales #PrintMarketing

Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base. VDP gives print marketing new life, allowing you to carefully craft printed pieces to speak directly to customers. We can help you achieve better results. https://lnkd.in/gZ9ztHRX #print #printmarketing #variabledata #vdp #directmail #marketing

Looking for a simple yet powerful way to show appreciation to your best customers? Check out this blog by Dave Hultin, which shares an innovative idea you can use to celebrate new business and sell more #printing!

Takeaways from DirectMail2.0 and Four Pees events, and embracing innovation and technology to stay competitive in the #printing industry. https://lnkd.in/dDmRTAtq #PMCpodcasts #Printerverse #Print #PrintingIndustry #PrintSales #PrintMarketing

Variable Data Printing (VDP) allows you to increase the effectiveness of print marketing by making printed pieces even more personal and targeting specific segments of a customer base. https://lnkd.in/ggTD5FHF #print #printmarketing #variabledata #vdp #directmail #marketing

Takeaways from DirectMail2.0 and Four Pees events, and embracing innovation and technology to stay competitive in the #printing industry. https://lnkd.in/dDmRTAtq #PMCpodcasts #Printerverse #GirlsWhoPrint #Print #PrintingIndustry

Transform Your Commercial Printing with AI-Driven Personalization and Efficiency In today's fast-paced business environment, commercial printing demands more than just high-quality output; it requires strategic insight and personalization to truly resonate with your audience. Since 1864, RR Donnelley has always been at the forefront of innovative printing solutions, and today, we are excited to share how together we're taking this commitment to the next level. Skywise.ai's platform is revolutionizing the way businesses approach print marketing by harnessing the power of AI for unprecedented personalization and efficiency. Our recent "AI-Enabled Print Marketing Strategies" presentation, outlines key approaches that, when combined with RRD's capabilities and Skywise.ai's insights, can significantly enhance your print marketing campaigns. From leveraging predictive analytics for tailored content to optimizing production best practices and direct mail strategies, Skywise.ai's insights offer our customers more targeted, effective, and responsive print marketing solutions. Here's how we're making a difference: Design Considerations: Utilizing AI to select high-resolution images and manage colors precisely for the most visually appealing materials. Compelling Messaging & Tailored Content: Crafting messages that speak directly to your audience's needs, powered by data-driven insights. Production Best Practices: Ensuring efficiency and quality by optimizing print specifications through intelligent analysis. Direct Mail Strategy: Building targeted mailing lists and crafting compelling messaging that drives response, with combined analytics enhancing every step. Executing mailings securely with RR Donnelley's revolutionary LIFT platform: https://lnkd.in/gMS97e-s By adding Skywise.ai's capabilities with RR Donnelley's printing expertise, we're not just printing; we're creating experiences. We ensure that your message not only reaches its intended audience but resonates with them on a personal level. Stay ahead of the curve in print marketing. Dive into our presentation to see how your next print campaign can benefit from the combined strengths of RR Donnelley and Skywise.ai. For more information on how we can transform your print marketing strategies with AI, visit Skywise.ai or contact us directly. Together, let's redefine what's possible in print marketing. #PrintMarketing #PrintMarketingAI #RRD #SkywiseAI #PrintMarketingStrategy #AI

Santa Buka discusses her journey in print, how SDD Group is delivering for their customers, how passion and philosophy surround her work. https://lnkd.in/dVPKC66F #PMCpodcasts #Printerverse #Print #Printing #PrintingIndustry #PrintSales #PrintMarketing

Santa Buka discusses her journey in print, how SDD Group is delivering for their customers, how passion and philosophy surround her work. https://lnkd.in/dVPKC66F #PMCpodcasts #Printerverse #Print #Printing #PrintingIndustry #PrintSales #PrintMarketing