Giuseppe La Rocca’s Post

Discover how Freshpaint's integration with StackAdapt empowers healthcare marketers with privacy-first programmatic advertising, ensuring compliance and high-performance results. Read the Latest full News - https://lnkd.in/gUQMUnMR #Martech #MarTechedge #HealthcareMarketing #DataPrivacy #ProgrammaticAdvertising #Freshpaint #StackAdapt

Hey #DigitalMarketers and #Advertisers out there, are you finding it challenging to balance between consent, compliance, and profit margins in programmatic advertising? You're not alone! 🎯 Recent insights emphasize on the power of trust and consent in driving revenues, without compromising regulations. Interesting, right? 😮 Your audience's consent isn't just a hurdle to cross for regulations - it's your stepping stone to precision and relevance, thus driving higher profits. 💰 It's a minefield navigating through the terrain of regulatory compliance, especially with variations across different regions. But worry no more! There's an insightful article I've recently stumbled upon that summarises these points brilliantly.👌🏼 It offers a perfect blend of strategies and real-world examples so you can strike the right balance between trust, compliance, and profitability. There's also information on a much-anticipated webinar, "Why Consent and Compliance Matter With Programmatic Ads" by OneTrust. Certainly looks promising! 💡 Take a peek at the article, and let's start a conversation on how we can truly revolutionize the way we perceive and utilize consent in programmatic advertising.🚀 --> https://lnkd.in/gSDeEAqQ Looking forward to an insightful discussion! 🙌 #ProgrammaticAdvertising #TrustInAdvertising #MarTech -Casey Jones

Unlock the potential of digital advertising with TeqBlaze. Our custom AdTech development services are at the forefront of innovation, designed to elevate your business! Why choose TeqBlaze? - Our expert AdTech team for platform development not only meets but exceeds your expectations, fueling your growth. - Our white-label programmatic platforms are customized just for you, fitting your business like the perfect suit. - Your data's security is our top priority, making us your digital stronghold. - Equipped with the latest in AI and Machine Learning, our platforms are not just smart; they're genius. - We guarantee a smooth operation, as effortless as spreading butter on warm toast. - Beyond support, our account managers are your allies, dedicated to navigating every challenge and celebration with you. Ready to revolutionize the digital advertising landscape? TeqBlaze is on your side. Let's connect: https://lnkd.in/dk5qS2sd #TeqBlaze #programmatic #innovation #digitalmarketingexcellence #adtech #softwaredevelopment

Digital advertising offers incredible benefits for both consumers and marketers. In 2021, the global AdTech industry was valued at a staggering $748.2 billion and is expected to reach $2.9 trillion by 2031, growing at a 14.7% CAGR. 🚀 AdTech is a powerhouse, continuously gaining momentum. In our latest article, we dive into the world of AdTech, exploring its core functionalities, key components, and the advantages it brings to businesses and consumers alike. We also look ahead at future trends and innovations shaping the advertising landscape. AdTech isn’t just about efficiency; it's about creating a more targeted, relevant, and positive online advertising experience. As the industry evolves, advertising tech companies have the potential to make ads less intrusive and more interactive, transforming our connections with brands in the digital age. 🌐 Continue reading on the Axis blog: https://lnkd.in/eXbvJiPn #AdTech #DigitalAdvertising #MarketingInnovation #ProgrammaticAdvertising

Do you know? 1. 70% of digital ad spend is now data-driven, including programmatic advertising (eMarketer). 2. Data-driven strategies can boost ROI by up to 30% compared to traditional methods (Forrester). 3. 50% of marketers consider real-time data crucial for timely decision-making (HubSpot). Data-driven decision-making in AdTech empowers businesses to make informed choices, optimize their ad spend, and enhance overall campaign effectiveness. By embracing programmatic advertising, investing in data management, leveraging AI, and focusing on privacy and cross-channel integration, companies can unlock significant value and drive better advertising outcomes. By implementing these strategies, businesses can stay ahead in a competitive market, deliver more relevant ads, and ultimately achieve better ROI. #AdTechFirst #AdTech #Data #ProgrammaticAdvertising #Ads #CTV

Listen up, folks! #AdTechFirst I've discovered the secret to digital advertising success: data. It's like the magic ingredient that turns your ads from boring to brilliant. 😎 Did you know that 70% of digital ad spend is now data-driven? 🤐 That's like saying, "Hey, if you don't have data, you're basically just throwing darts in the dark." 😏 And get this: Data-driven strategies can boost ROI by up to 30%. It's like finding a golden ticket in a Wonka bar! Our recent analysis team has come up with some mind-blowing insights on how to harness the power of data in AdTech. Take a sneak peek and let's talk about how we can help you level up your advertising game. Source: https://shorturl.at/j6mpb #AdTechFirst #AdTech #Data #ProgrammaticAdvertising #Ads #CTV #datadrivenmarketing #dataanalytics #bigdata #AI #machinelearning #programmaticadvertising #RTA #realtimedata #TechTuesday Rishabh Software, Milan Thakkar, Bhavin A., Ketki Jejurkar

🚀 Exciting News in Digital Marketing within Healthcare! 👀 The latest "Yippee-Ki-Yay, MFA: Advertisers Dump Bogus Sites" article from @MediaPost highlights groundbreaking findings in the world of digital marketing, shedding light on the evolving landscape within healthcare advertising. 💡 According to the just-released "Programmatic Transparency Benchmark Study" by the ANA and Trustworthy Accountability Group (TAG)'s TrustNet, major advertisers have witnessed a remarkable 64% drop in ad budgets spent on made-for-advertising (MFA) sites. This eye-opening revelation underscores a significant shift in advertising strategies, marking a pivotal moment for digital marketing within healthcare. 🔍 Analyzing log-level data for 31 billion programmatic ad impressions representing $211 million in ad spending, the study delves deep into the industry's transformation, offering valuable insights into the strategies that are shaping the future of healthcare advertising. 🔑 This groundbreaking shift signifies a turning point, empowering healthcare marketers to take greater control over their advertising efforts and paving the way for more effective decision-making. 📆 Don't miss out on this crucial update impacting the digital marketing sphere within healthcare! Stay ahead of the curve and join the conversation about the future of healthcare advertising. #DigitalMarketing #HealthcareAdvertising #ProgrammaticAdvertising #HealthcareIndustry #AdvertisingStrategies #IndustryInsights #MarketingTrends #DigitalHealth #ANA #TAG #HealthTech #HealthcareInnovation #MarketingStrategy #DigitalAdvertising #AdTech #HealthcareMarketing #ThoughtLeader #IndustryLeadership #MarketingInsights #DataDrivenMarketing https://lnkd.in/emSbkGgN

Digital advertising is changing rapidly – the rise of first-party data and a growing number of channels to advertise on means marketers are facing complexity and choice overload at every turn. In this Digiday piece, we explore how #AI-powered tools can help you navigate the new world of digital advertising and drive better results. #AdTech

#AdTechFirst Are you still relying on gut feelings and outdated methods for your marketing campaigns? 😎 It's time to level up with data-driven AdTech. Why is that now? 🙄 👉 ROI Boost: Data-driven ads are like magic wands that make your marketing dollars stretch further. 👉Real-Time Decisions: No more playing catch-up. Data puts you in the driver's seat. 👉Market Dominance: 70% of digital ad spend is data-driven. Are you part of the 70% or the 30%? Want to join the data-driven revolution? Let's catch up and discuss how data can supercharge your business efficiency. Remember, data doesn't lie. But your marketing strategy can. Ref URL: https://shorturl.at/hmnxj #DataDrivenMarketing #AdTech #DigitalMarketing #MarketingStrategy #ROI #ConversionRate #CampaignOptimization Rishabh Software, Milan Thakkar, Bhavin A., Swati Kumar, Ketki Jejurkar

Let a self-serve DSP empower you to manage campaigns with flexibility, transparency, and precision—without the heavy costs. Learn how to optimize your strategy, leverage advanced tools, and take full control of your digital advertising to get the results you need! Read the full article now and reach out to us to find ways to level up your goals. Don't start tomorrow, start TODAY. #AUDIENCEX #AdTech #DigitalMarketing #mediabuying