Giuseppe Carrano’s Post

Over the last eight weeks, I had the chance to deepen my knowledge of the luxury sector through an immersive learning path offered by LVMH. This course is a right continuation of the Summer School followed in Luiss Guido Carli University in Managent of Made in Italy.   The course allowed me to better understand how LVMH brands, such as Christian Dior, Fendi, Bvlgari, Benefit, Guerlain, Moët Hennessy, Veuve Clicquot and many others create and maintain their presence and success through their #brand DNA and a strong focus on quality and #sustainability, achieved through constant #creativity and #innovation, never losing sight of the central role played by evolving #consumers.    Besides exploring LVMH and the #luxury world fundamentals, future #trends and #challenges, I decided to focus on specific modules:  - LVMH & Luxury Industry - Luxury & Sustainability - Creation & Branding Promotion - Retail & Customer Experience