GIVENCHY’s Post

Follow these principles if you want to make your designs look like Hermes, Prada, Gucci, Versace, Chanel... Principle 1: Choose the right font. Not all fonts are suitable for luxury designs. Principle 2: Combine different typeface categories like serif and sans-serif. Principle 3: Thinner fonts often look more luxurious Principle 4: Apply lots of letter spacing. This one is super important. Principle 5: Give the design space to breath. Principle 6: Try different combinations. #graphicdesign #graphicdesigner #branding #brandidentity

Just came across this new season card from ‘Messieurs Cartier’ to their clients in the 1930s. On the back of the Great Depression and pearl crisis, this wasn’t an easy period for Cartier so it’s interesting to see the services offered: less about new diamond tiaras and more about reminding clients of the possibility to simply update their current pieces - whether by popping in to discuss new designs of old jewels, having a pearl necklace restrung (something that was recommended once a year) or bringing in one’s watch for a service or repair. Love the bold block print style of the ‘Cartier’ on the front (made by the Cartier Paris engravers). And the blue colour is unusual for Cartier - not the classic red. But it makes sense given the lower-cost services proposed in the card. Similarly, when Pierre Cartier sold lower price items during the Depression in an attempt to keep the firm afloat (he created a $5 and $10 Department in the 5th Ave Store), he decided to sell them in blue cardboard boxes, rather than red leather ones, to differentiate them from the high end items. What do you think? Like the blue? #branding #clientservice #marketing #design #luxury

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If you think less color is boring on a website You don’t know the first thing about design Black & white have always been a symbol of luxury That’s why so many luxury brands use them Dior, Prada, Chanel, Gucci- you name it All of them use black extensively I even went Black & White for my own website (Check it out from my profile) Here’s why I like going black and white- ❋ Easy to read ❋ Minimal Look ❋ Timeless Appeal ❋ Premium Aesthetic ❋ No clutter or distractions ❋ Accessible for the color blind If you’re still not convinced Check out the website links in the comments And see the magic of black and white yourself P.S.- Will you dare to go black and white with your website? #blackandwhite #monochromatic #webdesign #uiuxdesign

--> When in Rome ... Theme: Futuristic, Roman-inspired fashion with a dramatic and high-contrast aesthetic. Lighting: High-contrast lighting, emphasizing deep shadows and bright highlights. Colour Palette: Predominantly black and white. The palette is stark and moody, contributing to the futuristic and historical fusion. Wardrobe: Roman-inspired armor and headpieces reimagined with futuristic materials like high-gloss latex and metallic elements. The outfits are bold and structured with intricate details. Settings: Minimalist studio settings with plain backgrounds, allow the outfits and dramatic lighting to be the focal points. Styling: Bold and avant-garde, with structured hairstyles and striking makeup. The overall styling emphasizes a fusion of historical and futuristic elements. Effects: High gloss and shine, with reflective surfaces that catch the dramatic lighting. The images have a polished, high-fashion editorial feel, focusing on the interplay of light and shadow. #Midjourney #AIFashion