GIVENCHY’s Post

In 2023, both Louis Vuitton and Gucci achieved remarkable success with their Pre and Cruise destination shows. Held in Seoul, these shows generated nearly double the earned media value compared to their regular schedule. Versace’s collaboration with Dua Lipa for La Vacanza during the Cannes Film Festival was a strategically designed event that effectively captivated audiences. The key to achieving successful off-schedule and mid-season shows lies in highlighting the brand amidst the competition. Our latest report, “2023: A Year in Data,” in collaboration with KARLA OTTO, offers unique insights derived from proprietary data and creative analysis, providing valuable guidance for brand marketing professionals. Delve into the report now and explore the top 10 data-defined moments of 2023. Download here 👇 https://lnkd.in/gVsBHZBU . . . #YearInReview #2023 #CultureShift #BrandMarketing #influencermarketing #dataanalytics #socialmediamarketing #chanel #versace #dualipa #boss #gucci #louisvuitton #saintlaurent

Persevering in the pursuit of excellence leads to excellent results

News from the Luxury Segment…

yesterday I had the chance to follow #KantarBrandZ 2024 presentation and see the work done by several of my former colleagues. It's amazing how much a complex brand analysis can say about the "sociological blueprint" of a country, moreover than landscaping the marketing scenario. I invite everybody, not only the marketers, to take a look at the report. Among the many relevant insights my selection is about 1. being meaningful (getting a sense of the time) and different is, in Italy, the route to success. and in particular, being different in the sustainability megatrend. In other words the "public" scope of the brand is becoming more and more relevant, and dealing with social and environmental issues is the top priority of higher-spending consumers. I invite everybody to make a "nonalgorithmic" but logical forecast of 10 yrs from now, considering demograpèhic and economic trends. Social issues will increase in relevance as well as political polarization. Public issues will become more and more relevant. 2. the strong connection between the analysis and the cases presented about Jevewels brands (Plenitude, Levissima Birra Moretti), and their actions for local prosperity, sustainability, and citizen activation, shows how "walking the talk" is necessary and valuable. When the analysis is strongly coherent with single cases, it's perfect storytelling. which makes things happen.

Federico Capeci maybe I missed a piece… Kering issued a second, worrying profit warning for 1st half 2024 anticipating -40/45% profit, mostly coming from Gucci Gucci -21% revenues in Q1 24 and they do not expect a growth for 2024. The brand is suffering since a couple of years and the situation is worsening, even Pinault confirmed that he is frustrated and unhappy about this. Miu Miu is the Brand of the Year 2023 for a second year in a row at Lyst and Gucci disappeared from the ranking How Kantar can estimate that Gucci is the Italian brand with the highest value today, at 26 billion USD. If the whole list of Italian brands grew 11% Gucci being #1 should have also contributed with its own growth. But 2023 its revenues dropped -6% following Kering annual report at around 9.8 billion euro. And Q1 24 is -21% as per Kering. “An iconic global brand, Gucci’s success lies in its ability to transcend fashion, combining tradition with innovation and maintaining its strong brand equity, even during a period of creative transition.” Strong brand equity? I am very eager to understand. Thank you very much if you will be so kind as to explain.

Strengthening Bonds: The Art of Clientelling in Luxury Retail In the realm of luxury retail, every client interaction is an opportunity to create a lasting impression. At Gucci, we believe in the art of clientelling—a personalized approach that goes beyond transactions to foster meaningful relationships. By understanding our clients' unique preferences and celebrating special moments like birthdays, we elevate the shopping experience to new heights. Today, we celebrate more than just a birthday at Gucci we celebrate the bond between our clients and our brand. From curated selections to personalized surprises, clientelling allows us to connect on a deeper level and tailor every touchpoint to exceed expectations. It's these personalized gestures that transform shopping into a cherished experience and keep our client relationships strong and vibrant. Join us in embracing the power of personalization and clientelling in luxury retail. Together, let's create moments that resonate, relationships that endure, and experiences that are truly unforgettable. #Clientelling #LuxuryRetail #Personalization #GucciExperience

Recently, Kering owned Gucci has been struggling with sales. In fact, there has been a significant management reshuffle, including the exit of veteran Gucci CEO Marco Bizzarri, aimed at reviving the brand's sales. At this point, luxury power house Kering makes a bold move to acquire 30% stake in luxury fashion house Valentino for 1.7 billion euros. Valentino is one of the Italy's most famous labels which has 211 directly operated stores and booked revenue of 1.4 billion euros in 2022. Last month, Kering paid $3.8 billion for acquiring high-end French fragrance label Creed to create in-house cosmetics business.   Will Kering be able to surpass its competitors by these strategic moves? #luxury #strategy #kering #acquisition

My take on Louis Vuitton's ambitions in fine watchmaking published on revolutionwatch.com. Jean Arnault is assembling a puzzle of horological expertise around La Fabrique du Temps which is continuously integrating the links of the whole value chain. The watchmakers team is growing and so are the ateliers dedicated to the métiers d'art with enamelling, engraving and guilloché. LV's strategy is ticking all the boxes with integrating the know-how and at the same time creating a lot of goodwill around initiatives such as the https://lnkd.in/eW4teXF2 . Collaborations with independant watchmakers are another path that the brand is using to foster its watchmaking legitimacy. The new Tambour is changing gears in terms of pricing and horological content and will hopefully gain the recognition from the watch aficionados that it deserves. The design of the watch has been redesigned in a more subtle way and after a little bit more than 20 years existence it might gain in the coming years the title of "icon" which have been very rare since the turn of the century. The decision to reposition LV's watchmaking is bold, but not putting the brand's future at stake with less than 1% of its total sales. The potential is there to grow it substantially. #louisvuitton #watchmaking #swissmade #lafabriquedutemps #revolutionwatch #horlogerie

The connection between the business of movies and the business of fashion is blurring, and how! Festival de Cannes #Cannes 🎥 What's the connection between the Festival de Cannes, traditionally simply a movie-watching fortnight, and the uptick in fashion? As of 2024, Saint Laurent, under Kering, is heavily investing in film production, co-producing Jacques Audiard's "Emilia Perez" and other films. This represents a shift from traditional product placement to deeper involvement in cinema. The luxury brand aims to connect with consumers through film, leveraging the platform for soft power rather than direct commercial gain, a very non-traditional approach to #marketing. The approach aligns with Kering's long-term investment in cinema, highlighted by its Women in Motion program and acquisition of a stake in Creative Artists Agency (CAA). Historically a showcase for movies, Cannes Film Festival has become an unofficial fashion week with its red carpet and seaside photo ops. Chopard has thus chosen the time to unveil a #hautecouture line, similar to what Versace did last year with a collaboration with Dua Lipa, highlighting the festival as a convergence point for influential figures in the industry. The choice of #Cannes for these premieres reflects a strategic move to leverage the festival's high-profile audience and media coverage. #Fashion #FashionBusiness #CannesFilmFestival #FestivaldeCannes 🔗 Read more in The New York Times. Preview of my alice + olivia overcoat and Saint Laurent jewelry #collaboration in Cannes, shot by The Stylograph for Getty Images.

The answers to what should I wear? A simple question that may not have a easy answer. We make strategic changes all the time in jobs, projects, health, and relationships. Yet, have you ever considered changing your wardrobe?