New records around U.S. generosity are so great to see!
12% increase in revenue over 2023 (adjusted for inflation)....
AND... 4% more in total donors and volunteers participating this year.
That's the trend I'm even more excited about.
A great leading indicator for the future, and a confirmation point that people still want to give to help others and have a positive impact.
Keep going, America.
Nonprofits doing great work... keep engaging the masses with:
- compelling stories of impact
- opportunities to give, volunteer, or experience your mission firsthand more deeply.
- intentional outreach and gratitude
- regularity throughout the year. (Don't only wait til year end or GT to engage your community of potential supporters.)
When you do so, and you sustain investments in these areas, you'll create:
- sustainable and scalable revenue...
... from a diversified group of donors...
... who are sold out for your mission...
... to have that long-haul impact... a future without limits.
NEWS: GivingTuesday 2024 shows record-breaking numbers with $3.6 billion in donations and 36.1 million participants in the U.S. alone.
We share this record-breaking news with you while wholeheartedly acknowledging this milestone wouldn’t be possible without the determination of #GivingTuesday leaders, nonprofit staff, data providers, and more.
Let this serve as a reminder of how uniting with others over a shared purpose will create real, tangible change. Each donation, each act of generosity, serves as a building block for community solutions that actually make a difference.