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🤔 Did you know how topical authority & keyword research are different? 😬 Topical authority helps you to understand & create content around broader topics rather than focusing solely on specific keywords. It emphasizes expertise & comprehensive subject coverage, making your content more valuable to users & ranking higher on SERP. Read our blog now to learn how to build topical authority & align it with your company’s objectives to achieve better results: https://hubs.li/Q02b7Nwq0 In this blog, find out: ✅ What is Topical Authority, & Why Does it Matter? 🤑 ✅ How Does Topical Authority Work 🤩 ✅ How to Build Relevance & Authority for Your Website 📊 Want to Boost the Topical Authority of Your Website? #SEO #TopicalAuthority #SERP

Do you recall the introduction of the Hummingbird update by Google? It was a codenamed algorithm alteration Google implemented in 2013 with the aim of enhancing search results. Hummingbird revolutionized the landscape of SEO, and here's how: It achieved this by employing a mind-reading approach to comprehend your search intent. In essence, it's all about matching your intent, not merely your choice of words; this concept is referred to as semantic search. This shift marked a departure from the practice of keyword stuffing and emphasized the importance of providing high-quality content that is relevant to users. As a result, SEO experts had to adapt their strategies, and Semrush has some valuable content practices to share that have helped websites rank more effectively: Conduct Keyword Research: The cornerstone of successful Hummingbird SEO is intelligent keyword research, rather than the outdated practice of keyword stuffing. Utilizing Semrush's Keyword Overview tool can help you gain insights into your target audience and drive relevant organic traffic. Create Original and Valuable Content: To achieve higher rankings and capture user attention, your content should offer unique insights and originality that distinguish it from competitors. Google values content that is informative, so focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) to improve the quality of your pages. Implement Schema Markup: Schema Markup assists search engines in comprehending data more effectively, resulting in an improved search experience. This, in turn, indirectly boosts organic search performance by delivering valuable information to users more swiftly. Lastly, always remember to prioritize your audience when crafting content because that's precisely what search engines do. Which of the Google updates mentioned above do you believe has been the most beneficial for your SEO efforts? Amazing Sneak Peak by Semrush #seo #searchengine #searchengineoptimization #content #contentmarketing

Do you recall the introduction of the Hummingbird update by Google? It was a codenamed algorithm alteration @Google implemented in 2013 with the aim of enhancing search results. Hummingbird revolutionized the landscape of SEO, and here's how: It achieved this by employing a mind-reading approach to comprehend your search intent. In essence, it's all about matching your intent, not merely your choice of words; this concept is referred to as semantic search. This shift marked a departure from the practice of keyword stuffing and emphasized the importance of providing high-quality content that is relevant to users. As a result, SEO experts had to adapt their strategies, and Semrush has some valuable content practices to share that have helped websites rank more effectively: Conduct Keyword Research: The cornerstone of successful Hummingbird SEO is intelligent keyword research, rather than the outdated practice of keyword stuffing. Utilizing Semrush's Keyword Overview tool can help you gain insights into your target audience and drive relevant organic traffic. Create Original and Valuable Content: To achieve higher rankings and capture user attention, your content should offer unique insights and originality that distinguish it from competitors. Google values content that is informative, so focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) to improve the quality of your pages. Implement Schema Markup: Schema Markup assists search engines in comprehending data more effectively, resulting in an improved search experience. This, in turn, indirectly boosts organic search performance by delivering valuable information to users more swiftly. Lastly, always remember to prioritize your audience when crafting content because that's precisely what search engines do. Which of the Google updates mentioned above do you believe has been the most beneficial for your SEO efforts? Amazing Sneak Peak by @Semrush #seo #searchengine #searchengineoptimization #content #contentmarketing #seoexperts #seoconsultant

🔍 The Role of LSI (Latent Semantic Indexing) Keywords in SEO 🔍 In the ever-evolving landscape of SEO, one concept that continues to gain traction is the use of LSI (Latent Semantic Indexing) keywords. But what exactly are LSI keywords, and why are they crucial for your SEO strategy? What Are LSI Keywords? LSI keywords are terms and phrases that are semantically related to your main keyword. They help search engines understand the context and content of your page, ensuring your content is more relevant and comprehensive. Why Are They Important? Enhanced Content Relevance: By incorporating LSI keywords, your content becomes richer and more aligned with what users are searching for, leading to better user engagement. Improved Search Rankings: Search engines use LSI keywords to determine the quality and relevance of your content, which can boost your rankings. Reduced Keyword Stuffing: Using LSI keywords allows you to create content that flows naturally, avoiding the pitfalls of keyword stuffing. Broader Search Coverage: LSI keywords help you rank for a wider variety of related search queries, increasing your visibility. How to Find LSI Keywords? Google Autocomplete: Start typing your main keyword in the Google search bar and see the suggested completions. Related Searches: Check the “Searches related to” section at the bottom of Google’s search results page. LSI Keyword Tools: Utilize tools like LSI Graph, SEMrush, and Ahrefs to discover semantically related keywords. In Practice: For example, if your main keyword is "digital marketing," some LSI keywords might be "online advertising," "SEO," "social media marketing," and "content strategy." Incorporating LSI keywords into your content strategy not only enhances your SEO efforts but also ensures your content is more relevant and valuable to your audience. 🚀 Embrace the power of LSI keywords and watch your SEO strategy soar! 🚀 What’s your experience with using LSI keywords? Share your thoughts in the comments below! 👇 #SEO #LSIKeywords #DigitalMarketing #ContentStrategy #SearchEngineOptimization

🚀 SEO Evolution: The Old Seo Techniques 🚀 Previously many seo experts used some methods which was effective but currently that principles are no longer effective. These are- 1. Say No to Keyword Stuffing: 🚫 Gone are the days of stuffing your content with keywords. Google said that “Your content should be for users, not for search engines. So, let's focus on keyword frequency rather than keyword stuffing. 2. The Placement of Meta Keywords: ❌ Meta keywords are no longer working to SEO success. Google noticed a mismatch between meta keywords and actual article. So we should not unnecessarily use meta keywords which is a negative SEO. 3. Blog Commenting: 🤔 Blog commenting was once an off-page SEO tactic, but currently it lost it's value. Google found out spam comments and irrelevant backlinks. So we should only be able to do Blog commenting on a relevant site without spamming , But that method is no longer working the way it worked before!! 🔍 What Google Loves Now: Natural Content: 📜 Craft content that speaks to your audience naturally, providing value and relevance. Natural Keyword Placement: 🔍 Integrate keywords seamlessly, ensuring they enhance rather than disrupt the user experience. Relevancy is King: 🤝 Prioritize content that aligns with your audience's interests and needs. User First, Crawler Second: 🚀 Put the user at the center of your strategy. Google rewards content that resonates with real people. Today. It's all about quality, relevance, and user-centricity! 💪✨ #SEO #DigitalMarketing #GoogleGuidelines #oldSeoTechniques #Besrseoexpertfromsylhet

Do you recall the introduction of the Hummingbird update by Google? It was a codenamed algorithm alteration @Google implemented in 2013 with the aim of enhancing search results. Hummingbird revolutionized the landscape of SEO, and here's how: It achieved this by employing a mind-reading approach to comprehend your search intent. In essence, it's all about matching your intent, not merely your choice of words; this concept is referred to as semantic search. This shift marked a departure from the practice of keyword stuffing and emphasized the importance of providing high-quality content that is relevant to users. As a result, SEO experts had to adapt their strategies, and Semrush has some valuable content practices to share that have helped websites rank more effectively: Conduct Keyword Research: The cornerstone of successful Hummingbird SEO is intelligent keyword research, rather than the outdated practice of keyword stuffing. Utilizing Semrush's Keyword Overview tool can help you gain insights into your target audience and drive relevant organic traffic. Create Original and Valuable Content: To achieve higher rankings and capture user attention, your content should offer unique insights and originality that distinguish it from competitors. Google values content that is informative, so focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) to improve the quality of your pages. Implement Schema Markup: Schema Markup assists search engines in comprehending data more effectively, resulting in an improved search experience. This, in turn, indirectly boosts organic search performance by delivering valuable information to users more swiftly. Lastly, always remember to prioritize your audience when crafting content because that's precisely what search engines do. Which of the Google updates mentioned above do you believe has been the most beneficial for your SEO efforts? Amazing Sneak Peak by @Semrush #seo #searchengine #searchengineoptimization #content #contentmarketing

🚀 Day 4 of the 11-Day SEO Boost! 🚀 Embarking on a journey to supercharge your website's visibility? I'll be sharing bite-sized SEO wisdom to help you make simple yet impactful changes for unparalleled success. Let's turn your website into a magnet for visitors! 💻✨ Day 4 tip: Get Backlinks from Authoritative Sites In the vast landscape of SEO, backlinks (links from other sites) are like golden tickets, and here's why: Google views them as votes of confidence. 🎯 Key Strategies for Effective Link Building: 1️⃣ Craft Shareable Content: Create content that your target audience finds interesting and share-worthy. This content should encourage other websites, especially those in your industry, to link back to your site. 2️⃣ Data-Driven Storytelling: Dive into the realm of data-driven content! Share compelling narratives based on original surveys, public data, or internal insights. Publishers love a good story backed by data! 3️⃣ Help a Reporter Out (HARO): Position yourself as an expert! Contribute quotes and insights to journalists actively seeking sources through HARO. 💡 Pro Tip: Stay vigilant about Google's spam policies to avoid harmful backlinks that could jeopardize your SEO efforts. 🛠️ Unlock Efficiency with Semrush Link Building Tool #SEOTips #DigitalMarketing #KeywordStrategy Semrush

A bad approach to SEO content: Making strategic decisions off keyword research. Why? 1. Keyword research from KWR tools is NOT reliable. Search volumes are (often inaccurate) estimates, data is typically dated, and the majority of relevant keywords aren't picked up. 2. Google is smarter now. Optimising for specific keywords is an anachronism from a time when Google's algorithms didn't understand semantic context. Modern SEO is about entities, not keywords. That means writing original, value-adding content that covers your chosen topic in a comprehensive way. (In other words: do what Google itself recommends.) With that said, keyword research tools do still have a purpose. They're useful for understanding how your ICP uses Google in their buying journeys – and how those searchers talk about specific topics. That understanding can translate into better SEO outcomes when implemented tactically. But the operative word is 'tactically'. Content topics and the overall direction of your content strategy should come from ICP research, not KWR tools. How do you use tools like Ahrefs and SEMrush? Do you make decisions based on keyword research, or do you view it as just one tactical datum? #seo #seocontent #contentwriting

Do you recall the introduction of the Hummingbird update by Google? It was a codenamed algorithm alteration @Google implemented in 2013 with the aim of enhancing search results. Hummingbird revolutionized the landscape of SEO, and here's how: It achieved this by employing a mind-reading approach to comprehend your search intent. In essence, it's all about matching your intent, not merely your choice of words; this concept is referred to as semantic search. This shift marked a departure from the practice of keyword stuffing and emphasized the importance of providing high-quality content that is relevant to users. As a result, SEO experts had to adapt their strategies, and Semrush has some valuable content practices to share that have helped websites rank more effectively: Conduct Keyword Research: The cornerstone of successful Hummingbird SEO is intelligent keyword research, rather than the outdated practice of keyword stuffing. Utilizing Semrush's Keyword Overview tool can help you gain insights into your target audience and drive relevant organic traffic. Create Original and Valuable Content: To achieve higher rankings and capture user attention, your content should offer unique insights and originality that distinguish it from competitors. Google values content that is informative, so focus on E-A-T (Expertise, Authoritativeness, Trustworthiness) to improve the quality of your pages. Implement Schema Markup: Schema Markup assists search engines in comprehending data more effectively, resulting in an improved search experience. This, in turn, indirectly boosts organic search performance by delivering valuable information to users more swiftly. Lastly, always remember to prioritize your audience when crafting content because that's precisely what search engines do. Which of the Google updates mentioned above do you believe has been the most beneficial for your SEO efforts? Amazing Sneak Peak by @Semrush #seo #searchengine #searchengineoptimization #content #contentmarketing #lets

📌 What is Topical Authority? Topical authority means your website is seen as a trusted resource on a specific topic. You earn this reputation by consistently publishing reliable and in-depth content. Search engines like Google and your audience will start to view you as an expert in the field. 📈 Why is it Crucial? 1️⃣ Builds Trust: When you consistently provide accurate and comprehensive information, you establish a strong bond of trust with your audience. 2️⃣ Boosts Organic Traffic: Search engines prioritize websites that are authoritative on particular subjects, making your site more likely to appear at the top of search results. 🕰️ Evolution of Topical Authority in SEO The article also provides a timeline of Google updates that have made topical authority increasingly important. From the Hummingbird Algorithm to BERT, Google has been getting better at identifying real experts on specific topics. 🛠️ How to Build Topical Authority? 1️⃣ Pick Your Topics: Stick to 2-3 main topics that are related. 2️⃣ Create Topic Clusters: Break down your main topics into smaller parts. 3️⃣ Internal Linking: Link your articles to each other to encourage readers to spend more time on your site. 4️⃣ Backlinking: Earn backlinks from other trusted websites to boost your authority. Read the full article here: 🔗 https://lnkd.in/dikdBdtG I've been implementing some of these strategies in my own articles, and the results have been promising. If you're serious about SEO, understanding and building topical authority is non-negotiable. #SEO #TopicalAuthority #DigitalMarketing #ContentMarketing #GoogleUpdates #OrganicTraffic #TrustBuilding