With a focus on Customer Data Platforms, I help publishers and other businesses optimize their marketing, technology, operations and fulfillment functions. If you have a technology problem, contact me.
Continuing my series of posts from the Hawaii edition of The Krehbiel Letter ... *Pay by the ounce.* Most bars offer a 12- or 16-ounce pour of beer. Some offer "flights" of 5-ounce pours. But when the beer comes out of a tap, it's possible to charge by the ounce (with special equipment). At one bar they issued a bracelet with a chip that activated the tap and recorded how much you poured of each beer. *Lesson.* Don't limit your offering based on irrelevant or out-dated factors like the size of a bottle or a glass. Also, think of all the data you can collect if you allow people to do exactly what they want to do, rather than forcing them into your prefab configuration.
