Glam Pack Consult reposted this
The power of sensory branding! Brands stand out by engaging all the senses - sight, sound, taste, touch, and smell. The Langham Hotel London excels in this by incorporating their signature Ginger Flower fragrance and pink roses, creating a truly captivating experience. Would the partnering of The Langham with Paddington to offer a one-of-a-kind staycation include in the special package of the Paddington-branded amenities, this new scent of The Orange Marmalade Cologne by @Jo Malone London? A blend of luxury and uniqueness that promises a one-of-a-kind experience!🌸✨ #BrandEngagement #UniqueExperience #Fragrances
Jo Malone London has created a new fragrance in collaboration with children’s literary character Paddington Bear. The British lifestyle brand has teamed up with “the little bear with a big heart” on a limited edition scent inspired by Paddington’s favourite snack – marmalade sandwiches. Read more at Cosmetics Business. Words: Amanda Pauley
