5️⃣ Disrupting Sales and Marketing Industry expert & #GS23 founder Andrew Scott reveals why previously successful strategies will no longer work, and chairs a panel of marketing leaders from across the industry to discuss our evolving sector. 👀👉 https://lnkd.in/ggQJdEb
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Just completed a certification course in "Marketing Strategy: Competitive Intelligence." Ready to outsmart the competition with my new skills! Watch out, competitors—I've got my spy gear and marketing playbook ready! #CompetitiveIntelligence #MarketingStrategy #FriendlyCompetition
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The future of field marketing is here, and it's all about authentic connections! 🤝 I just came across this insightful collection of quotes from commercial leaders worldwide on the evolving landscape of field marketing. Here are some key takeaways: - In-person events are making a strong comeback for pipeline generation - Focus on genuine person-to-person connections and delivering real value - Balancing automation with maintaining brand authenticity is crucial - Face-to-face meetings remain irreplaceable for strategic discussions - Sales and marketing alignment is more important than ever As we navigate this new era of field marketing, it's clear that human touch and personalization are at the forefront. What's your take on the future of field marketing? Have you seen a shift towards more personalized, in-person strategies in your industry? #FieldMarketing #B2BMarketing #MarketingStrategy #BusinessGrowth #NetworkingEvents #Marketing
Field Marketing has changed. Learn what global commerce leaders are focussing their attention on in 2024 and beyond. Thanks to all nine of our contributors! Paul Carpinella Graham Tahernia Shannon Harper Danny Silverman Anna Reeves Lee Kallman Nick Buxton Tom Schutz Dave Howard #FieldMarketing #EventMarketing #MarketingStrategy
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Did you know? A significant number of small businesses in federal markets never secure an award or contract, highlighting the critical need for effective marketing and business capture strategies. Without a targeted approach, these businesses struggle to stand out among competitors and capitalize on growth opportunities. #FederalMarkets #BusinessStrategy
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Where do executives turn when seeking competitive intelligence? Trade media, of course. Broadsheet Communications’ Q2 State of Media Report revealed that 87% of respondents use trade media to gain competitive intelligence. We recommend reading the trades every day that matter to your business to: ✅ Track your share of voice ✅ Shed light on your market positioning ✅ Learn what the competition prioritizes ✅ Guide your own communications strategy ✅ Hone your strategic planning #trademedia #strategicplanning #competitiveintel #broadsheetcommunications
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Negative reviews can hurt your competitive edge. 🥇 Get tips to stay ahead. #CompetitiveEdge #NegativeReviews #BusinessSuccess Boost your position with our review management tools.
Negative reviews can impact your competitive positioning. 🥇 Learn tips to maintain an edge. #CompetitiveEdge #NegativeReviews #BusinessSuccess Stay ahead of your competitors with our review management tools. Contact us today to see how you can stay ahead of the competition.
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New Blog: The Competitive Marketing Summit: Back by Popular Demand to Ignite Strategic Growth #competitivemarketing #productmarketing #competitiveintelligence #ci https://lnkd.in/edXBzmt9
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What are your top marketing sales alignment challenges? Teams not fully engaged on qualification criteria? Not talking & connecting adequately internally? Friction and disagreement on data? Join Sojourn Solutions and Magnus Consulting | Certified B Corp to learn how to address these challenges and maximize your marketing revenue and team performance. Phil Boyden #marketingoperations #marketingstrategy #alignment
Join our webinar next week as Magnus Consulting | Certified B Corp’s Danny Philamond and Sojourn Solutions' Phil Boyden & Kristin Connell address your top marketing misalignment challenges to help improve your marketing revenue, performance and culture. When? Wednesday, February 7th, 11-11:30am ET (4-4:30pm GMT) Sign up to the webinar here: https://lnkd.in/eixYaKmm #MarketingOperations #MarketingStrategy #Alignment
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Thrilled to have completed the 'Marketing Strategy: Competitive Intelligence' course! Ready to leverage new insights and strategies to stay ahead in the competitive market. 📈 #MarketingStrategy #CompetitiveIntelligence #ContinuousLearning
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Finance and Marketing Specialist | Marketing and Corporate Account Management Professional | Financial Planning in Progress | Aspiring Financial Planner and CSC Aspirant.
"Excited to announce that I've just completed the 'Marketing Strategy: Competitive Intelligence' course on LinkedIn! 🎓💼 Ready to leverage new insights and strategies to stay ahead in the competitive landscape. Let's keep innovating and driving success together! #ContinuousLearning #MarketingStrategy #CompetitiveIntelligence"
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Here's an eyebrow-raiser at this point in the business cycle: Demand generation is high on many CFOs' priorities lists. Several recent surveys have shown that, as they spend comparatively less on their labor and supply-chain needs, executive teams are diverting more capital into sales and marketing. My latest for IndustryWeek takes a deeper look: #strategy #management #marketing #spending #capitalinvestment #capex
Marketing Spending Climbs CFOs’ Priority Lists
industryweek.com
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