Glazing Summit’s Post

Just completed a certification course in "Marketing Strategy: Competitive Intelligence." Ready to outsmart the competition with my new skills! Watch out, competitors—I've got my spy gear and marketing playbook ready! #CompetitiveIntelligence #MarketingStrategy #FriendlyCompetition

The future of field marketing is here, and it's all about authentic connections! 🤝 I just came across this insightful collection of quotes from commercial leaders worldwide on the evolving landscape of field marketing. Here are some key takeaways: - In-person events are making a strong comeback for pipeline generation - Focus on genuine person-to-person connections and delivering real value - Balancing automation with maintaining brand authenticity is crucial - Face-to-face meetings remain irreplaceable for strategic discussions - Sales and marketing alignment is more important than ever As we navigate this new era of field marketing, it's clear that human touch and personalization are at the forefront. What's your take on the future of field marketing? Have you seen a shift towards more personalized, in-person strategies in your industry? #FieldMarketing #B2BMarketing #MarketingStrategy #BusinessGrowth #NetworkingEvents #Marketing

Did you know? A significant number of small businesses in federal markets never secure an award or contract, highlighting the critical need for effective marketing and business capture strategies. Without a targeted approach, these businesses struggle to stand out among competitors and capitalize on growth opportunities. #FederalMarkets #BusinessStrategy

Where do executives turn when seeking competitive intelligence? Trade media, of course. Broadsheet Communications’ Q2 State of Media Report revealed that 87% of respondents use trade media to gain competitive intelligence. We recommend reading the trades every day that matter to your business to: ✅ Track your share of voice ✅ Shed light on your market positioning ✅ Learn what the competition prioritizes ✅ Guide your own communications strategy ✅ Hone your strategic planning #trademedia #strategicplanning #competitiveintel #broadsheetcommunications

Negative reviews can hurt your competitive edge. 🥇 Get tips to stay ahead. #CompetitiveEdge #NegativeReviews #BusinessSuccess Boost your position with our review management tools.

New Blog: The Competitive Marketing Summit: Back by Popular Demand to Ignite Strategic Growth #competitivemarketing #productmarketing #competitiveintelligence #ci https://lnkd.in/edXBzmt9

What are your top marketing sales alignment challenges? Teams not fully engaged on qualification criteria? Not talking & connecting adequately internally? Friction and disagreement on data? Join Sojourn Solutions and Magnus Consulting | Certified B Corp to learn how to address these challenges and maximize your marketing revenue and team performance. Phil Boyden #marketingoperations #marketingstrategy #alignment

Thrilled to have completed the 'Marketing Strategy: Competitive Intelligence' course! Ready to leverage new insights and strategies to stay ahead in the competitive market. 📈 #MarketingStrategy #CompetitiveIntelligence #ContinuousLearning

"Excited to announce that I've just completed the 'Marketing Strategy: Competitive Intelligence' course on LinkedIn! 🎓💼 Ready to leverage new insights and strategies to stay ahead in the competitive landscape. Let's keep innovating and driving success together! #ContinuousLearning #MarketingStrategy #CompetitiveIntelligence"

Here's an eyebrow-raiser at this point in the business cycle: Demand generation is high on many CFOs' priorities lists. Several recent surveys have shown that, as they spend comparatively less on their labor and supply-chain needs, executive teams are diverting more capital into sales and marketing. My latest for IndustryWeek takes a deeper look: #strategy #management #marketing #spending #capitalinvestment #capex