Glean.ai’s Post

A year ago, I made a commitment to post on LinkedIn every weekday. Today, it has become our go-to source for connecting with clients, attracting top talent, and sharing the story of Glean.ai. Here's why posting on LinkedIn has been a game-changer: 1. Know your customers By consistently posting content specific to the pain points and aspirations of our ideal customer profile (finance leaders at high-growth companies), we've been able to engage with our target audience on a deeper level. This has led to more qualified leads and stronger relationships with prospective clients. 2. Be authentic and give value Rather than simply promoting our product, I focused on sharing actionable insights, personal learnings, and industry trends that our audience can immediately apply to their work. This positions you as a trusted advisor. 3. Promote yourself Regular posting allows us to demonstrate the depth of our team's expertise in accounts payable automation, vendor spend optimization, and finance transformation. This builds credibility and trust, which are important for complex B2B sales. 4. Humanize your brand By sharing behind-the-scenes glimpses of our company culture, family-focused founder, and community involvement, we've been able to put a personal face on the Glean.ai brand. This makes us more relatable and memorable to our connections. 5. Expand your reach Each post on LinkedIn has the potential to be shared, commented on, and discovered by a wider audience. This multiplier effect helps us reach finance professionals we may not have connected with through traditional marketing channels. 6. Sustain momentum Frequent posting keeps Glean.ai top-of-mind with our network, making sure we stay engaged and relevant even during busy periods. This helps us nurture relationships and stay ahead of the competition. The key for this strategy to work is to approach it with discipline, creativity, and a genuine desire to provide value. And by doing so, we've been able to turn LinkedIn into a powerful growth engine for Glean.ai. I hope my lessons help someone out there. P.S. I'm Howard Katzenberg, Before founding Glean.ai, I spent 10 years as CFO for two major fintechs (OnDeck and Better).