Glean.ai’s Post

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A year ago, I made a commitment to post on LinkedIn every weekday. Today, it has become our go-to source for connecting with clients, attracting top talent, and sharing the story of Glean.ai. Here's why posting on LinkedIn has been a game-changer: 1. Know your customers By consistently posting content specific to the pain points and aspirations of our ideal customer profile (finance leaders at high-growth companies), we've been able to engage with our target audience on a deeper level. This has led to more qualified leads and stronger relationships with prospective clients. 2. Be authentic and give value Rather than simply promoting our product, I focused on sharing actionable insights, personal learnings, and industry trends that our audience can immediately apply to their work. This positions you as a trusted advisor. 3. Promote yourself Regular posting allows us to demonstrate the depth of our team's expertise in accounts payable automation, vendor spend optimization, and finance transformation. This builds credibility and trust, which are important for complex B2B sales. 4. Humanize your brand By sharing behind-the-scenes glimpses of our company culture, family-focused founder, and community involvement, we've been able to put a personal face on the Glean.ai brand. This makes us more relatable and memorable to our connections. 5. Expand your reach Each post on LinkedIn has the potential to be shared, commented on, and discovered by a wider audience. This multiplier effect helps us reach finance professionals we may not have connected with through traditional marketing channels. 6. Sustain momentum Frequent posting keeps Glean.ai top-of-mind with our network, making sure we stay engaged and relevant even during busy periods. This helps us nurture relationships and stay ahead of the competition. The key for this strategy to work is to approach it with discipline, creativity, and a genuine desire to provide value. And by doing so, we've been able to turn LinkedIn into a powerful growth engine for Glean.ai. I hope my lessons help someone out there. P.S. I'm Howard Katzenberg, Before founding Glean.ai, I spent 10 years as CFO for two major fintechs (OnDeck and Better).

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Warren Wang

Co-Founder and CEO at Doublefin | Ex Google | Ex Microsoft | Building a collaborative headcount and budget management platform.

5mo

Congrats, Howard. I'm also taking LinkedIn seriously now. Thanks for the inspiration.

Lauren Elizabeth Pearl

Strategic FracCFO for high-growth Startups & Small Businesses | Cohost of "The Growth-Minded CFO Podcast", powered by Upflow | Author of "The Daily CFO" newsletter - subscribe below!👇

5mo

Congrats Howard Katzenberg on your successful commitment and all the amazing impacts it’s had on Glean.ai ! Glad LinkedIn introduced us!

Orazio Decillis

The 5-Figure OS™ | Full-Stack ToolKIT for Fractional CFOs, Accountants and B2B Consultants who want to become Elite Strategic Advisors

5mo

Consistency in sharing insights and experiences on LinkedIn can significantly build your professional brand. It's inspiring to see the growth and connections that come from regular engagement.

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Peter Bonney

Founder & CEO 🖥️ RFP & RFI automation for large teams 🤖 Automate the RFP & DDQ response process to deliver more wins with less work 🚀

5mo

Thanks a lot for sharing, Howard. I'm also starting to prioritize LinkedIn and I'm looking forward to going through the Glean.ai back catalog to see what I can learn. :)

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Julio Martínez

Co-founder & CEO at Abacum | Automating FP&A for Better Revenue Forecasting & Cost Control

5mo

Happy to have you on my feed. Keep sharing and inspiring. Howard

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Atish Davda

CEO at EquityZen - The marketplace for the private companies.

5mo

I'm a big fan of your content. Looking forward to your journey. Howard Katzenberg

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Wouter Born

GP at Born Capital | CFOTech Investor, Advisor & Entrepreneur. Follow me for posts about CFO insights and FP&A.

5mo

I agree with the lessons. Thanks for sharing your blueprint. Howard

Tom Dillon, CFA

Fractional CFO for SMBs

5mo

I know how hard it is to maintain. Well done, Howard.

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Are we going for two years? Love it Howard!

Greg Boch

Founder & CEO @ Segmentable | AI-Powered Competitive Analysis and Segmentation | Go-to-Market Research Enthusiast | 500Startups Alumni | LinkedIn 'Top GTM Voice'

5mo

Incredibly insightful post!

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