Branding & Marketing Consultant For Brands, Entrepreneurs & Start-Ups; a Fractional CMO; social / web. Working on book & script projects seeking to connect; writers, agents, editors, publishers + prod company folks too
Flashback Friday: 2005 A Confluence of Creativity, the rise of Mobile Around 2005 there was quantum leap in technology & platforms, including the launch of YouTube (:30 clips at the time) that allowed musical artists to be engaged with their audiences. Lars Murray of Columbia Records breaks down the timeline that lead us to the hyper-speed of online activity and Jason Silva schools us on what happened to Current TV. 00:33 📱 The evolution: content creation speed -Content creation cycles have accelerated dramatically since 2005. -From changes every two years pre-2000 to every 3-6 months post-2005. -Social media and YouTube played pivotal roles in this acceleration. 01:28 🌍 Impact of mobile -The Shift from desktops to smartphones revolutionized content consumption. -Mobile devices become central to media consumption & business decisions. -The integration of mobile technology has significantly altered consumer behavior. The barriers to content creation tumbled 02:26 📺 The missed opportunity of Current TV -Current TV aimed to democratize media with user-generated content pre-YouTube. -However, focusing on cable TV limited their ability to compete with YouTube's democratized platform. -The decision highlighted the challenge of adapting traditional media models (and copyrights) to digital content creation trends. w/ Chris Roan Carter Peabody, co-produced w/ Lisa Raden Blu Ellis Soho House & Co 🎥 Andrea Urbinati #youtube #socialmedia #marketing #smm #startups #founders #nyc #sohohouse #sohohouseny #marketingconsultant #fractionalcmo
