Glenn Gaudet’s Post

Suppose you suddenly had to deliver an important message to a crowd. Would you choose to shout it over using a megaphone? Think of your employees’ personal brands as a powerful megaphone for your company: marketing messages from employees reach 562% more of your audience. Learn more about how and why you should leverage the personal brands of your employees: https://gag.gl/a9TrKn

Reflecting on an incredible weekend at Elevate 2024 in Waltham, MA, I feel deeply grateful to have been part of such a transformative experience. Sharing insights on AI was humbling, especially in a room filled with individuals so dedicated to personal and professional growth. A heartfelt thank you to Matthew Swierk and Yun Rhee for organizing this event—your vision and dedication to elevating lives are truly inspiring. Special thanks to J.J. Villar, our brilliant emcee, whose warmth and energy created an inviting atmosphere where everyone felt welcome and valued. I had the privilege of sharing the stage with some remarkable speakers whose insights left a lasting impact on me and everyone in attendance: *Pamela Bardhi – Revulution *Lady JB Owen – Ignite You *Marjah Simon – Author Writer's Academy *Stina Leigh – Stina Leigh Practice, LLC *Chris Patterson – Live Large Coaching *Noelle Agape – VIP Session on Media Expertise Each speaker brought a unique perspective that added to the collective growth and inspiration in the room. I am humbled to have contributed my session to this tapestry of knowledge, and even more grateful for the conversations, connections, and learning we all shared. Elevate 2024 wasn’t just an event—it was a reminder of the power of community and the strength that comes from sharing our journeys. Thank you to everyone who attended, listened, and contributed. Here’s to continuing this journey of growth together. #Elevate2024 #TransformYourLife #PersonalGrowth #ProfessionalDevelopment #LeadershipJourney #Inspiration #CommunityImpact

Imagine walking into a networking event. The room is packed; who do you greet first? While you oversee the crowd, your eye catches an old colleague waving at you from afar. Eureka! You know exactly where to start. As much as humans love novelty, we also cherish familiarity: we gravitate towards what we know. Brand awareness builds customer trust and inspires long-term loyalty, among other tangible results, because it taps into that same human nature: we like what we know. Discover how to build the perfect brand awareness strategy here: https://gag.gl/gfAQFo

Keeping a scorecard is a proven method for recording growth and identifying areas for improvement. For example, to keep your garden healthy, beautiful, and thriving, a scorecard might be useful to track plant health, growth, watering schedules, and soil enrichment. Similarly, the LinkedIn Social Selling Index (SSI) can be your scorecard for social selling on LinkedIn. It helps you measure how effective you are at establishing your professional brand, finding the right people, engaging with insights, and building relationships on LinkedIn. Read more about the LinkedIn SSI in our Ultimate Guide to LinkedIn Social Selling Index: https://gag.gl/2WIGtq

I'm thrilled to be a featured speaker at Elevate 2024! I'll be discussing how AI can revolutionize your business by enhancing customer experiences and driving growth. In my session, we’ll dive into turning business data into a valuable asset and explore how communities can come together to embrace AI innovation. Let’s break down the barriers and see AI as the opportunity it truly is. Join me and take your business to the next level! https://lnkd.in/dhf_FJb5 #Elevate2024 #AIInnovation #BusinessGrowth #DigitalTransformation #AIForBusiness #Leadership #Entrepreneurship #BusinessSuccess #CommunityPower

Think about the worst company you've ever worked for. If a good friend shows you a job posting from that same company and asks you: "Do you think I should apply?" What would you say? A strong employer brand not only helps attract higher-quality candidates but also plays a crucial role in retaining them. Your employer branding strategy must align your internal culture with external perceptions, and (as you might know) that’s not an easy feat. Whether you're already working on developing your strategy or want to start soon, these tools will supercharge your brand: https://gag.gl/UaXYld #EmployerBrand #EmployerBrandingStrategy

Greg, a big fan of fishing, just moved into his new house. He’s thrilled to find a pond nearby, and can’t wait to spend the weekend fishing there. Little does he know, that pond doesn’t have fish, not even a minnow. He’s in for a letdown! As a marketer, you know how crucial it is to have a presence in the most effective social channels (the right ponds) to generate leads (catch fish). And, if you’re aiming to generate B2B leads, LinkedIn is the right place to do so. Delve deeper into how to incorporate lead generation into your B2B LinkedIn strategy here: https://gag.gl/NiobpZ #LeadGeneration #SocialMedia

Can you recall something positive that happened to you at work? Perhaps it's that time when they celebrated your birthday and decorated your office with a pirate theme, or when you had to take a flight and your colleagues had your back, or that afternoon when everyone congratulated you in the group chat for closing that huge sales deal. A company with a positive culture is full of employees' success stories, and it's a great idea to share those in internal marketing campaigns. Showcasing your brand values in action is vital in your employee branding strategy, but why? Read on to learn more about employee branding benefits and best practices: https://gag.gl/Rp2MOH #EmployeeBranding #MarketingStrategy #SucessStories #FunStories #InternalMarketing

Marketing trends are fickle creatures. For instance, pop-up advertising had its peak popularity in the early 2000s. As more people started using the internet, marketers were exploring new ways to capture their attention, so pop-ups were everywhere. Now we usually block, ignore, or outright hate them. Marketers have largely moved towards more user-friendly and engaging methods. For an effective B2B social media marketing strategy, we've listed here our top three trends: https://gag.gl/3DijA1