Glewed TV’s Post

🔥 It's extremely flattering to be in the Campaign UK Top 10 #Marketers but as I always say we are just the tip of the iceberg, under us are loads of incredibly talented and hard working individuals. The teams I lead at Channel 4 who do #Product #Marketing #Digital #Creative #Advertising #Comms #Brand #Campaigns #Planning #Production #Operations #Design #Editorial #Analytics #Insight #Martech #Media #Continuity #Growth #CRM #SEO #PPC #Social #Content #BrandEnt #CrisisManagement #Apps #Websites #Promotions and much more besides across every medium are the real heroes of the business. 🙏 #TV #Broadcasting #Streaming #Channel4 Channel 4 Sales

🚨 New FAST Tracker Insight: How the Global FAST Market is Becoming More Refined As we begin Q2, #FAST continues to dominate conversations as one of the most prominent growth sectors across the TV industry. While the US is undoubtedly the largest market, there are also smaller markets that boast a considerable number of unique channels. As new players continue to enter and many markets remain in the initial growth phase, many are now entering a period of optimisation characterised by slower growth, as platforms refine their offerings with the influx of better-quality content. In this insight, we examine the net growth of FAST markets including how channel churn, content quality, channel strategy and the introduction of content aggregators are leading to FAST market refinement. Read the insight ➡️ https://hubs.la/Q02trhFf0

“Finding ways to unlock competitive advantage has become fundamental to media planning, which means using media to get an unfair share of attention, customers, and revenue wherever possible. One of the most powerful levers in delivering against that is content.” – Paddy Adams. In Responding Rapidly 3.0, Paddy Adams, MGOMD’s Chief Strategy Officer, outlines the three ways content is becoming an increasingly important part of unlocking competitive advantage through media planning: 1. Unlocking the power of integration 2. Unlocking the power of unexpected experiences 3. Unlocking the power of immediate action Download and read these chapters for free today: https://lnkd.in/ewE7Wmuk #RespondingRapidly #ThoughtLeadership #MediaPlanning

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.

To stay ahead in the evolving #media industry, more companies will turn to various forms of M&A in 2024. Explore our latest report to see how leading media companies are preparing for the shift.