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Kering readies its big brands to do battle on Fifth Avenue A whopping 963 million dollars… Such was the total at play in a major real estate transaction recently finalised between Kering, retail giant SL Green and New York property tycoon Jeff Sutton. Situated at 715-717 Fifth Avenue, the space's strategic value cannot be understated. 🤼 As it is, the location is in a relatively competition-free neighbourhood. Indeed, though Giorgio Armani is currently just next door to the new acquisition—on the corner of Fifth Avenue and 56th Street—it is set to move further up Madison Avenue: good news for the Kering brand that will fill the new space. This stands in stark contrast to Gucci's location at 725 Fifth Avenue, for example, which became less desirable when Prada moved in across the street, at numbers 724 and 720. ❔In its drive to reconquer the US market, Kering has an array of choices of strategic brands to allocate the much sought-after location: BALENCIAGA, Gucci, Saint Laurent, Bottega Veneta, Alexander McQueen… Yet as of now, the jury is still out as to which brand it will be. 📈After 2023—a year in which LVMH monopolised much of New York's Fifth Avenue—Kering now looks to be on the up and up. Yet it must first complete significant renovations on the space to prepare it for whichever fortunate brand is chosen to fill the highly-strategic location. To learn more about this strategic real estate acquisition, read our free investigative article: https://lnkd.in/eyxs2vtn

United States : Kering readies its big brands to do battle on Fifth Avenue

United States : Kering readies its big brands to do battle on Fifth Avenue

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