Global Bridge Marketing’s Post

Dominate Social Media in 2024: Top 5 Trends You Can't Ignore! If you’re not on top of the latest social media trends for 2024, I hate to break it to you, but you’re already behind. The competitive landscape is shifting fast, and the last thing you want is to get caught chasing trends instead of leading them. This year, TikTok, Instagram, and YouTube are battling for supremacy. Every marketer must take advantage of this, otherwise you’re leaving engagement and conversions on the table. 1. TikTok Is Eating Everyone's Lunch  TikTok is dominating the engagement game. With a 4.5% cross-channel engagement rate, it's outperforming Instagram’s 4.0% and YouTube’s 2.8%. If you’re still ignoring TikTok, you're making a big mistake. This platform isn’t just a trend; it’s THE trend—and short-form content is king. TikTok videos outperform Reels and Shorts, so stop hesitating and start creating. 2. Instagram Still Holds the Crown—But Barely  Instagram has held a dominant position for a while, but TikTok is closing the gap fast. Instagram's reach advantage is now a mere 4%. It’s high time to rethink your content strategy on both platforms. Maximize what you’re doing on Reels, but also have a plan to migrate that attention to TikTok before it’s too late. 3. Sharing is Caring (for Your Engagement)  Content sharing is booming—it's up across TikTok, Instagram, and YouTube. Creating content that’s shareable isn’t optional anymore; it’s the bare minimum. If your posts aren’t share-worthy, you’re not creating conversations, and that’s where the magic happens. More shares = more visibility, and more visibility = more growth. 4. High Engagement Brands Grow Faster on TikTok  This one's straightforward: if you’re driving higher engagement, your follower count will grow. TikTok’s engagement-driven growth cycle is proof. Stop being shy about putting out content that resonates. Put out quality, engaging content and watch your growth curve take off. 5. On Instagram, Carousels > Reels  While Reels have been Instagram's darling for a while, single images and carousels are still delivering higher average reach. Users crave content that feels authentic, and carousels are proving to be more relatable. If you’re ignoring these, you’re giving up some easy wins. In 2024, it’s time to get real. Adapt, evolve, and put these trends to work, or you risk becoming irrelevant. Let's get to it. Content waits for no one! If you are interested in taking your business to the next level, schedule a free 30-minute info session with us. By the end of this video call, you will have a clear understanding of the next steps you can take to start generating consistent and reliable results online with Organic & Paid Advertising #contentcreation #digitalmarketing #socialmedia #marketingstrategy #

LinkedIn's algorithm just took a note from TikTok. Here are some of the biggest changes 👇 👉 Why follower count does not matter as much Once they passed 1 billion users, LinkedIn shifted priority from being a networking site to being a true social MEDIA platform. You'll notice some content creators complaining that reach is down, and that's part of the plan. Smaller (<10k follower bases) are getting a boost in the form of a more level play field when it comes content that is prioritized. Smaller accounts who post great stuff will get the most benefit from this change. And yes, you'll still see top creators, because most of them know how to create top content. 👉 How job seekers can becomes more visible Want to get seen? Showcase yourself. This is the message LinkedIn seems to be sending to job seekers. To incentivize people to create more, LinkedIn has tightened the ties between profile discoverability and platform activity. The more you share insights and showcase your brand/personality, the better the chances of you standing out to recruiters. Don't shoot the messenger. 👉 What the future holds for video content Next time you see a video post on your mobile, click on it. You'll be prompted with a micro animation telling you to swipe up to see more videos. Welcome to LinkedIn's TikTok clone. It's a bit hidden, but it reveals Microsoft's plans for the platform. However, before you start rushing to create viral short-form content, notice the trends in video content across social platforms. TikTok's creator program has been incentivizing people to create longer form videos. Anything under 1 minute cannot be monetized, and longer videos that hold user watch time are prioritized (this is exacerbated by people who create content in full screen landscape mode). This is an effort to mirror YouTube and capture more of that audience. ✅ What do I think this means for LinkedIn strategy? I don't want to say to skip short-form video entirely, as it's still popular and it's an entry point for creators and for those experiencing your brand. However, I would encourage you to experiment with a mix of short- and long-form content, mixing up the styles and formats to find what works for you individually. Longer content that engages will obviously do well, but until you're able to create things that hold people's attention, experiment with shorter clips. If you made it this far, let me know if you want to have a chat and we can create some videos from the convo 📽 #socialmedia #contentcreator #tiktok #linkedin 🤔 How do you feel about video content on this platform?

So I made a mistake. Which I don't always admit so easily. A few months ago, I posted a video that got over 13 Million views on Instagram. And because I was intoxicated by this success, I didn't make the extra effort to publish my content on other social platforms. I didn't realize my mistake until this week, when I found myself scrolling through Tik Tok and saw that my unique idea had become a trend on the platform...without my credit. Because I hadn't posted on Tik Tok, nobody knew that the original idea had come from my Instagram. Honestly, I'm pretty angry with myself because I know that in today's social media landscape, there's no one-size-fits-all platform. Whether you're on Facebook, LinkedIn, Instagram, or TikTok, your audience is likely spread across multiple platforms. So why limit your content to just one? This is why I strongly suggest that you read this article that breaks down why cross-posting is easier than ever, how to optimize for each platform's algorithm, and how it can maximize your reach and engagement without extra effort.

🌐 The Rise of Social Media as a Search Engine 🌐 Social media platforms like TikTok, YouTube, and Instagram are transforming into major search engines. 📱💻 Gen Z and younger audiences now prefer visually engaging, authentic content for discovering brands and products over traditional search engines. 📊 This shift emphasizes the importance of optimizing social media profiles and content for visibility and organic traffic. Businesses must adapt to this trend to enhance engagement and trust. 📈✨ TikTok “I Don’t Google, I TikTok” - A phrase you have probably heard floating around. It is no question that TikTok has started to steal traffic and visibility from search engines like Google due to its speed and convenience for responding to search queries. 🚀🕵️♀️ TikTok features both branded and user-generated content, suggesting additional search terms based on popular queries. TikTok integrates features from various social platforms, including Instagram, Facebook, LinkedIn, Google, and Amazon, offering a comprehensive user experience. 🌟📦 Instagram  People are using Instagram's search function to discover new products, services, and content creators. 📸🔍 Hashtags play a crucial role in search, allowing users to explore trending topics and find relevant posts. Instagram's Explore page offers personalized recommendations based on the users' interests and interactions. 💡❤️ YouTube  Similar to TikTok, YouTube remains a dominant search engine for individuals seeking video content across a wide range of topics. 🎥🌐 Users rely on YouTube's search function to find tutorials, reviews, vlogs, and entertaining content. It serves as a go-to destination for consumers searching for informative and entertaining videos. 🛠️🎬 Pinterest  Pinterest is a visual search engine, allowing users to discover inspiration and ideas through images and pins. 📌🖼️ Users can search for specific keywords or browse curated boards to find content related to their interests. People favor Pinterest because it enables easy access to saved inspirations. 🏠🎨 Twitter & Facebook  Twitter acts as a real-time search engine, enabling users to find trending topics, news, and discussions. 🐦📰 By searching hashtags, keywords, or accounts, users can discover relevant tweets and engage in conversations. Facebook is favored by older demographics for finding pages, groups, and events relevant to their interests. Users utilize Facebook's search bar to discover specific topics, businesses, or people. 📘👥 🌍 Embrace the shift and optimize your social media strategy! 🌍

2018: A free app with 25 million monthly active users and no real presence on social media. 2024: A subscription-powered juggernaut with 97.6 million monthly active users, over 14 million TikTok followers, 3 million Instagram followers, and a coveted spot on Forbes’ “Top Social Media Accounts That Inspire Marketers.” ✅ Named Social Marketer of the Year 2024 by Adage. ✅ Hit $167.5M in revenue in 2024, a 45% jump from 2023. ✅ Expanded premium subscriptions by 54%, reaching 7.4 million subscribers by Q3 2024. That’s a jaw-dropping 290% growth in active users and 27,900% growth on TikTok in just 6 years. This is the story of Duolingo, a language-learning app that went from being a simple language tool to a cultural phenomenon. The secret? They went full Gen Z. But how did they do it? Duolingo had a clear problem: they weren’t connecting with younger audiences. Enter Zaria Parvez, a 23-year-old marketer who transformed their approach with a simple strategy: “Be where Gen Z is and speak their language.” Here’s what they did: ✅ Owned TikTok’s Culture: Duolingo didn’t just post ads, they made TikTok their stage. Their mascot, Duo the owl, became a chaotic, meme-worthy personality, mocking users, hopping on trends, and even poking fun at celebrities. For instance, Duo “confessed” its love for pop star Dua Lipa in a playful TikTok that earned over 4M views. ✅ Kept It Real: No polished ads here. Duolingo’s TikToks were raw, funny, and sometimes downright bizarre, exactly what Gen Z loves. Duo crashed corporate meetings, danced to trending songs, and even trolled other brands in comments. ✅ Talked Like a Friend: They didn’t just post videos; they talked to their audience. Duolingo responded to comments, made jokes, and even trolled its own users. Suddenly, it wasn’t just an app, it was a personality you wanted to hang out with. This isn’t just a Duolingo success story. It’s a lesson for every marketer: Marketing from 2010 won’t cut it in 2024. Marketing is a moving target. If you’re aiming with old strategies, you’re already missing the mark. The only way forward is to adapt or just watch yourself vanish. #marketing

📌 How social media is changing in 2025 and beyond and what it means for you If you’ve been in the social media space long enough, you know it’s never static. Remember when Instagram was all about perfect grids, Facebook was the place for poking friends, and Twitter’s 280-character limit felt restrictive? The game has changed entirely. One of the biggest shifts we have seen in the past two years is brands changing their strategy from overly polished, heavily edited content to relatable and fun content that starts conversations. For years, you were told, 'post consistently', and the followers will come. But the rules have shifted. People no longer just want content, they want connections. 😃 Today, Gen Z and millennials are increasingly spending their time in private communities, group chats, and niche forums. Instead of public likes and shares, they’re seeking real conversations and personal experiences. Platforms like TikTok and Instagram are already reflecting this shift. TikTok has invested in search, becoming less a social platform and more a discovery/search engine. Instagram? It’s doubling down on interactive features like stickers, polls, questions, and collaborative posts. AI and automation are also taking over in ways we never thought possible. Tools like ChatGPT are helping creators and brands scale their content production, but, the human element is more important than ever. With so much content flooding feeds, you must fight to remain true to your brand values and create content that reflects your values. So, what does this mean for small business owners and content creators? ➡ For small businesses: You’ll need to go beyond selling products and create a story around your brand. Show up the way you are. I mean, get the basics. A good phone with a decent camera and lighting is just enough to get you started creating good content. Also, focus on building a small and loyal community instead of trying to reach tens of thousands of people who don't care about your products or services. ➡ For content creators: Having a clear niche and creating for a specific audience is still as relevant today as it was three years ago. With so many people creating content, you want to be known for something specific. You can have 2-3 topics you talk about but have an overarching theme that people will know you for. And to all social media users, outbound engagement is important now more than ever. We can't just post and wait for the things to happen. Everyone has got to put themselves out there. Find creators and brands whose content you love and leave a comment. If you want engagement, you start by giving it, especially if you're a new creator or a smaller brand. 📌 The bottom line? The future of social media isn’t just about posting more; it’s about connecting better. So, as you plan your strategy for 2025, ask yourself: how are you showing up for your audience in a way that feels personal?

Hey, if you’re hoping Instagram or Facebook will add a “following only” feed where you see the latest posts from only the accounts you follow, I’ve got bad news—that feature isn’t likely to be added anytime soon. In his weekly Q&A last week, Instagram chief Adam Mosseri addressed this exact topic and explained why social platforms are all shifting towards algorithm-based, recommendation-focused feeds. According to Mosseri: “Of course we’ve thought about it, and we’ve tested it and tried it a number of times. Every time we have, there’s a sub-group of people who are happy, there’s a bunch of people who forget that they’re in it, and then overall, everybody who’s in it uses Instagram less and less over time, and when we ask them questions like ”how satisfied are you with Instagram?”, they actually report being less happy with Instagram more and more over time, on average. And then there’s these second order effects where their friends start using Instagram less [and] because they use it less, they send less likes and comments, messages, and then there’s all of this other stuff, and it just gets worse and worse, and quickly.” Basically, while some users might say they want a “following only” feed, the data shows that engagement drops, along with overall satisfaction, whenever Instagram tests it. That’s why half of the content you see on Instagram now comes from its AI-based recommendations. These suggestions keep people on the app longer, which is the ultimate goal—even if you find it irritating to see posts from accounts you don’t follow. For Instagram, the data says this approach works better. This shift stems from TikTok, which built its success by focusing on showing the most entertaining content, regardless of whether or not users follow specific accounts. TikTok’s recommendation system was revolutionary, moving beyond the original Facebook focus on your social network to curate content purely based on what you watch. This method maximizes time spent in-app, which is why Meta, X, Snapchat, and others have also adopted similar approaches. They do it because it works: people spend more time in the app, and engagement metrics rise. Mosseri did mention that Instagram is still exploring options for people who want to easily see posts from their connections: “There’s a need here, right? There’s clearly a group of people who really want to get to their connections’ content quickly. We’ve tried to help by creating a Following feed, allowing you to Snooze recommendations for a month, creating Favorites so you can make sure you never miss anything from accounts that you really want to see everything from, but I’m sure there’s more we can do and we’re going to continue to explore more in the space.” But honestly, I wouldn’t expect any major changes. At the end of the day, keeping users on the platform longer means they can show more ads and make more money—which makes the current approach to our feeds pretty understandable.

320M and Counting: The Rise of Instagram's Threads Feature.. Introduction: Instagram Threads Hits 320M Monthly Users: A Major Milestone In the ever-evolving world of social media, platforms come and go, but only a few manage to capture the public's attention and maintain consistent growth. One such platform that has been making waves recently is Instagram Threads, which has officially reached a milestone of 320 million monthly active users. This is an impressive achievement for a platform that was launched with the goal of enhancing user engagement in a space increasingly dominated by Twitter. In this blog post, we will explore how Instagram Threads has achieved such growth, its success so far in 2025, and what makes it stand out in the crowded world of social media. Threads’ rapid ascent in user numbers signals its strong position in the competitive landscape. By analyzing user stats, engagement levels, and comparing its growth trajectory to other platforms, we’ll uncover the factors contributing to its success. Let’s dive into Instagram Threads’ incredible rise and understand how it is reshaping the social media experience.   1. The Birth of Instagram Threads: A New Era in Social Media   Instagram Threads was introduced with the intent to offer a more intimate and engaging experience compared to the main Instagram app. Initially, Threads was designed to work as a companion to Instagram, focusing on real-time, text-based communication. It provided a platform for users to share short, conversational posts without the constraints of Instagram's visually-driven interface. The main goal was to allow users to communicate more authentically and in a less curated way. Upon its launch, Threads made waves by offering a fresh approach to online communication. The integration with Instagram allowed it to tap into an existing user base, giving it an immediate edge over other emerging platforms. However, the true success of Instagram Threads can be attributed to its ability to adapt and evolve, expanding its features and functionality to include more interactive and engaging content.   2. Instagram Threads Growth: The Key to 320M Monthly Users   One of the most significant aspects of Threads’ rise is its impressive growth rate. Within just a few months of its launch, the platform garnered millions of active users, steadily growing its community to 320 million monthly active users as of 2025. This meteoric rise didn’t happen overnight, but rather as a result of careful planning and an understanding of user needs. Instagram Threads quickly established itself as a viable competitor in the social media space by focusing on two main strategies: user engagement and ease of use. https://lnkd.in/dzK32AsP

TikTok vs Instagram...should you be using them? Which one is best for your business visibility? ⬇ ⬇ ⬇ There's been a lot of frustration in the entrepreneurial world lately with Instagram and I must admit...I get it. As a platform, Instagram has been odd to say the least! Things I've noticed on Instagram lately... - I don't often see content from some of my favourite accounts for DAYS after they've shared. This is great because their content is still being seen BUT if you are launching, it's far from ideal since you need your audience to be seeing the content at the right time to build the momentum. - Engagement and reach is at an all time low across the board. Even those who have consistently had amazing reach have noticed a drop lately. - The suggested content changes on what feels like an hourly basis. Share mainly reels, make your reels 20 seconds, then 7 seconds, now today Instagram suggested making my reels 30 seconds?! Use 30 hashtags, use 3 hashtags, don't use any hashtags. Focus on carousel posts. Engage before and after posting. Engage only after posting. Like and engage in your own content. The list goes on and on! The truth is...with Instagram constantly changing the goalposts on what content will/won't be pushed out, for those of us who run a business it's hard to keep track of what you should be doing! Then there's TikTok. I personally really dislike this platform. I don't get it. It's like a massive jumble sale of content. Dancing videos, random 'must have' products you end up buying and wondering why you bought it. And don't get me started on the GRWM content. BUT, what I have noticed is with Instagram being so up and down of late, I'm seeing more business owners flocking to TikTok to boost their visibility. The thing is, there is NO one platform you should stick to. I DO think you should focus on one at a time, test it out, see if it works for you and if it does, scale from there but don't put all your eggs in one basket. Boosting your visibility online means showing up in multiple places. Testing to see what works. Being consistent! I shared the exact same reel on both TikTok and Instagram today. Within 5 minutes I'd had less than 10 views on Instagram but almost 800 on TikTok. This same reel hit 2k views on TT in less than 30 minutes yet still hadn't hit 100 views on Insta an hour later. This doesn't mean I should stop sharing on Instagram. Maybe not put as much effort into it as other platforms. But I use this information as a guide for what is/isn't working on each platform. The testing phase is hard, long and often frustrating BUT when you've discovered what works for YOU and your business through consistent testing and being visible - THIS is where the magic happens! So I'd love to know - are you team TikTok, team Instagram, both or neither? Let me know ⬇ #tiktok #instagram #smallbusiness #smallbusinessowner #onlinebusiness #entrepreneurship #womeninbusiness #femaleentrepreneur #smallbusinessmarketing

Today we going to discuss the how algorithm works for Instagram. What is the Instagram Algorithm? The Instagram algorithm is a complex system designed to show users the most relevant content based on their interactions on the platform. It's not just a single algorithm, but rather a set of processes that evaluate various factors to determine the content you see on your feed, Explore page, and Stories. Key Factors Influencing the Algorithm Interest: Instagram predicts what posts will be most relevant to you based on your past behavior. If you frequently engage with posts about travel, you're likely to see more travel-related content. Timeliness: Recent posts are prioritized over older ones. Instagram aims to show the freshest content to keep your feed updated with the latest happenings. Relationship: The algorithm considers your interactions with other users. If you regularly like, comment, or share someone's posts, you're more likely to see their content frequently. Frequency: How often you open Instagram affects what you see. If you check your feed frequently, it will try to show you the most relevant content since your last visit. Following: The number of people you follow impacts your feed. Following many accounts means you’ll see a wider variety of content, but this also means some posts might get less visibility. Usage: The time you spend on Instagram also plays a role. Spending more time on the app gives the algorithm more opportunities to show you content it thinks you’ll enjoy. Tips to Leverage the Algorithm Engage with Your Audience: Regularly interact with your followers through comments, likes, and shares. Building genuine relationships can help boost your visibility. Post Consistently: Maintain a consistent posting schedule. This helps keep your content fresh and increases the chances of your posts being seen. Use Relevant Hashtags: Hashtags can expand your reach. Use a mix of popular and niche hashtags to connect with a broader audience. Create High-Quality Content: Quality over quantity is key. Focus on creating engaging, high-quality content that resonates with your audience. Utilize Instagram Stories and Reels: These features can boost your visibility. Stories and Reels often appear at the top of the feed, offering additional ways to engage with your followers. Understanding the Instagram algorithm is essential for maximizing your reach and engagement. By focusing on creating meaningful interactions and high-quality content, you can work with the algorithm to grow your presence on the platform. Remember, social media is about building connections, so keep your audience at the heart of everything you do. Follow for such more information.