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"We decided to move beyond DTC to expand our reach, allowing us to integrate our core values of high-performance formulas, beautiful fragrances and environmental responsibility into a physical retail environment," says Cynthia K Sakai, evolvetogether's founder and CEO. "By transitioning into physical retail spaces, we’re offering customers a tangible experience of our high-quality products—where they can smell, touch and feel our products before making a purchase, embodying the personal connection and care that our brand stands for. This approach not only broadens our audience but also enhances the consumer experience by providing direct, personal, and tactile engagement with our products." "The partnership with Evolvetogether is such a natural fit for Bluemercury as the brand embodies what our client is seeking by offering a full suite of high performing, sustainable luxury products that are easy to weave into one's daily routine," says Tracy Kline, Bluemercury's head of merchandising and spa. "From their thoughtful origins to their values and sleek esthetic, we can't wait to share this assortment with our consumers in store and online."

Behind Evolvetogether's Bluemercury & Amazon Expansions

Behind Evolvetogether's Bluemercury & Amazon Expansions

gcimagazine.com

Cynthia K Sakai

Founder at evolvetogether

2mo

Thank you for your support and sharing our story!

Rich Gersten

Co-Founder True Beauty Ventures, Beauty Industry Advisor North Castle Partners

2mo

great story!

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