Global Drinks Intel’s Post

📈 In four years, Jon Reed has turned Compostic from an idea to an inspiration. His home compostable cling wraps are on the shelves of US behemoths like Target and Whole Foods Market, and Compostic is one of the fastest-growing CPG brands in America. 🎙 In this chat with Caffeine founder James Hurman, he talks about the big things he's learned about cracking the US market. 🇺🇸  Finding top American talent 💥 Getting products into big retailers  💲 Why it's best to price products higher initially, and how to engineer margins from there Full video here: https://lnkd.in/gMMH55cj Previously Unavailable

Ok, now this is a cool memory. In the summer of 2019, right as NÜTRL Vodka was tearing up summer yet again, my small team and I worked with the fine folks at BDC to crystallize all of what we were doing in a statement. I had written a PILE of these for clients before…but hadn’t taken the time to write one for the juggernaut at my feet. We were a cool little private company taking on the world, and we wanted to make sure our plans were solid and path was clear. Here it is…I think it stands. I think it explains our success, our ethos, and what made us unique. Check it out: We are ABLE challengers who want to change the face of how beverage alcohol is made, marketed and sold. We believe that people want to discover better products at all times…that they are curious and always seeking better We believe that customers want brands more than they want products We believe that creating and perpetuating momentum makes good things happen We believe that our people and our brands can make better tasting, better looking and more interesting consumer brands than any other. We believe that hiring good and motivated people is important….but trusting and equipping them makes them better and more effective. We believe in the power and value of good, real brand stories. We believe in being invitational…in actively pursuing new relationships with consumers and customers as well as always nurturing our existing ones. We believe in being inspirational…in always doing cool and fun stuff that turns peoples’ heads. We believe in involvement….because when everyone is involved, everyone cares. Anheuser-Busch AB InBev

For all $ort$ of rea$on$, this has been well-covered, everywhere. You know my thoughts! Just so you also know, Willian Grant and Sons are competing against THEMSELVES, in multiple markets but STILL manage to make annual, $half-billion profits. When are we having a Scotch Whisky Tourism Strategy and Budget, for Scotland? The Scotch Whisky Players are embarrassingly LOADED! It's completely ludicrous. Are we going to hear anything, from ANYONE about this? Or are we waiting ANOTHER 200 years, to see if Scotch Sales will drop and if Trickle-Down-Economics will ever work, for Scotch Whisky and Dufftown? #ScotchWhiskyTruths #ScotchWhiskyAssociation

How do you navigate distributor and retail relationships when building a rapidly growing beverage brand? We chatted with Sean Ro CEO of Lunar to find out how he approaches building relationships with distributors and retailers. Full article in the comments!

The most successful drinks brands have 3 things in common. They have: 1. proven to work in the home market, first 2. founders that show up in bars & shops 3. convinced distributors they can get their hands dirty It sounds obvious. But it's not. Brands are built bottom-up.

WILDE CHIPS CEO Jason Wright Featured in Chief Executive Group We’re excited to share that our Founder & CEO, Jason Wright, was recently interviewed by the Chief Executive Group for a feature article by the renowned Dale Buss, contributor to Forbes and The Wall Street Journal. In this compelling interview, Jason outlines the strategic steps that helped transform WILDE BRANDS into a $50-million-a-year business in just five years. Central to this growth was Jason’s decision to protect the company’s unique intellectual property (IP) by shunning contract manufacturing and instead formulating and producing our innovative chicken-based protein chips entirely in-house. This move safeguarded Wilde's proprietary processes and gave us complete control over the quality of our product. Jason’s vision and leadership have driven WILDE’s expansion into over 20,000 storefronts, including Whole Foods Market, Target, and now Costco Wholesale, while keeping our IP secure. He also shares lessons from early failures that fueled our success, highlighting the persistence and resilience required to lead WILDE into becoming an industry leader in the better-for-you snack category. We’re incredibly proud of Jason and the entire WILDE team for pushing boundaries and setting a new standard in the protein snack market. This interview is a must-read for anyone interested in learning how grit, innovation, and IP protection can drive extraordinary growth in a short time Check out the full interview here: https://bit.ly/3Y6JH8K #CPG #foodandbeverage #food #manufacturing

Today's lessons: The author emphasizes in brain principal 1 that people want to feel secure, rewarded or they want to avoid pain and your brand will only be able to stand out in case you provide one or each of these. second lesson: This lesson comes from a case study of snapple that instead of a giant competition like coca cola they survived and generated a revenue of 640 million $ just by creating a change in perspective of consumers.They attached sense of belonging between snapple consumers by means of organising snapple events which eventually lead them to dopamine spike.

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐝𝐨 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫 𝐨𝐟𝐟𝐞𝐫𝐞𝐝 𝐲𝐨𝐮 𝐚 𝐬𝐡𝐨𝐫𝐭𝐜𝐮𝐭 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬? Here’s a captivating tale of corporate integrity between two industry giants: Pepsi and Coca-Cola. In 2006, an ex-Coca-Cola employee tried to sell trade secrets to Pepsi. The response? Pepsi didn’t bite. Instead, they informed Coca-Cola and collaborated with the FBI to resolve the issue. This story is a reminder that business ethics aren’t just about following the rules—they’re about doing the right thing, even when it could benefit you not to. Pepsi's choice wasn’t just ethical; it solidified trust in the brand, proving that integrity drives long-term success. As businesses, it's tempting to focus solely on competition, but ethics should be at the core of every decision. Trust and reputation are built by making the right choices, especially when no one’s watching. Let’s strive for more of this in business—because 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐢𝐧𝐭𝐞𝐠𝐫𝐢𝐭𝐲 𝐢𝐬𝐧’𝐭 𝐰𝐢𝐧𝐧𝐢𝐧𝐠 𝐚𝐭 𝐚𝐥𝐥. News link from The Guardian : https://lnkd.in/gFthUdDm #BusinessEthics #Integrity #Leadership #BrandTrust #CorporateCulture

Remember the iconic JD & Coke can? Yeah, it practically defined a generation's bar crawls. But guess what? The game just got shaken (not stirred) with the arrival of the brand new Absolut & Sprite can! This innovative duo is bringing the party in a portable, pre-mixed form, and I'm absolutely loving it! This isn't just about convenience, though. It's about pushing boundaries and challenging conventions in the beverage industry. Combining iconic spirits with refreshing soft drinks in a can? Genius! It's the perfect blend of bold flavors, playful vibes, and instant party vibes. But here's the real question: is this the peak of the pre-mixed, spirit & soda can revolution? I'm looking forward to someday seeing the Jägermeister & Red Bull can. What are your dream spirit & soda can combos? Share your wildest (and tastiest) ideas in the comments below! #Friday #Absolut #JackDaniels #Alcohol #Innovation Pernod Ricard Brown-Forman The Coca-Cola Company Red Bull Mast-Jägermeister US, Inc.

Remember when cars were happy? The Dodge Neon and New VW Beetle seemed to smile at you and we smiled back. Then cars got aggressive and angry and it seemed our national mood soon followed. So seeing this The Wall Street Journal headline just put a grin on my face and raises an interesting question. Can happier products and advertising improve how we feel as a country? Procter & Gamble thinks so by making toilet cleaning more fun with a Toilet Bomb. Molson Coors Beverage Company is putting the fun back into their advertising. PepsiCo is promoting affordable treats. The challenge lies with many people being stressed because of their inability to afford the basics. I have no idea if putting more fun into products and advertising will change our national psyche, but I hope so. It certainly can't hurt. #marketing #advertising #nationalpsyche #cpg #fmcg #culture