We're proud to share the details of our branding for Global's Indigenous Economic Reconciliation Action Plan. A heartfelt thank you to everyone involved in partnering with us on this inspiring journey. Together, we’re building something truly meaningful. ✨ Learn more: https://ow.ly/Hlkl50Tx4oM #Community #IndigenousGroups #TruthAndReconciliation #GlobalFurnitureGroup
Global Furniture Group has been one of the world's leading manufacturers of office furniture solutions since 1966. This Canadian-based company works with a network of suppliers, manufacturers and distributors to bring well-made, affordable office furniture products to market around the world. Global's 2024 Indigenous Reconciliation Action Plan was created in response to the Trust and Reconciliation Report (TRC) Call to Action #92, which calls upon Canada's corporate sector to adopt the UN Declaration on the Rights of Indigenous Peoples as a reconciliation framework and to apply [it] to coporate policy and core operational activities involving Indigenous peoples and their lands and resources. We worked with Global to create the Action Plan logo, branding, and report layout, as well as the accompanying land acknowledgement posters and social media templates. The report will be a living strategy that will evolve from year to year as Global continues to create and nurture sustainable, respectful, and mutually beneficial relationships with Indigenous groups in the areas in which the company operates. We used the Global's original logo as inspiration when creating this secondary version, which incorporates Indigenous symbols. The logo is comprised of three recognizable symbols to represent Indigenous groups: - The Métis sash is a recognizable Métis symbol. It illustrates resilience, pride, and tradition - The feather often represents First Nations peoples. It is a powerful symbol of connection, trust, and strength - The qulliq, or kudlik, is a traditional seal oil lamp used by Inuit Peoples. It symbolizes strength, care, and warmth Other symbols seen throughout the action plan include an ulu, a drum, a flower, and the infinity symbol. We did lots of research during the development phase to ensure that every symbol reflects Global's values, like care, trust, and resilience. We're proud to support Global as they carry out this reconciliation journey.
