Global Music Branding’s Post

We feel you Deadpool! 😢 We will never understand why some productions will make the choice of going for library music. After all, there is so much time and effort put into the different elements to bring a film or series to life, from development, pre-production, production, to post. Why let go when it comes to music when we know all the benefits that good, custom music can bring to a story? 🤨 So, for those who missed it, here is a macro list of the reasons why to consider custom and allocate the right budget to it: 🎸 Custom music can be created to fit the mood, tone, and themes of the film or TV series perfectly, and can also create a memorable and unique sound identity that can better engage and connect emotionally with audiences while enhancing the overall viewing experience. 🎸 Creating original, tailor made music for a production allows for a strong and close collaboration between the film and series creators with the composers resulting in a cohesive and integrated soundtrack that brings the visuals and storytelling elements together. 🎸 Original music is not only tailor composed to each scene, cues, and transitions but can also be adjusted throughout the production process effectively in ways library music cannot. In essence, original tailor-made music allows for much more artistic control, creativity, and flexibility, resulting in the creation of a unique and memorable soundtrack specifically designed for the particular story. 💥 At Global, we take you on a musical journey to craft together exceptional, tailor made songs and scoring to elevate the sound of your story and help you connect emotionally and inspire your audiences. 🎵 🎥 Get in touch with us to find out more! 🙌🏼 #musicproduction #musiccomposition #musicfortv #musicforfilm

We feel you Deadpool! 😢 We will never understand why some productions will make the choice of going for library music. After all, there is so much time and effort put into the different elements to bring a film or series to life, from development, pre-production, production, to post. Why let go when it comes to music when we know all the benefits that good, custom music can bring to a story? 🤨 So, for those who missed it, here is a macro list of the reasons why to consider custom and allocate the right budget to it: 🎸 Custom music can be created to fit the mood, tone, and themes of the film or TV series perfectly, and can also create a memorable and unique sound identity that can better engage and connect emotionally with audiences while enhancing the overall viewing experience. 🎸 Creating original, tailor made music for a production allows for a strong and close collaboration between the film and series creators with the composers resulting in a cohesive and integrated soundtrack that brings the visuals and storytelling elements together. 🎸 Original music is not only tailor composed to each scene, cues, and transitions but can also be adjusted throughout the production process effectively in ways library music cannot. In essence, original tailor-made music allows for much more artistic control, creativity, and flexibility, resulting in the creation of a unique and memorable soundtrack specifically designed for the particular story. 💥 At Global Music Branding, we take you on a musical journey to craft together exceptional, tailor made songs and scoring to elevate the sound of your story and help you connect emotionally and inspire your audiences. 🎵 🎥 Get in touch with us to find out more! 🙌🏼 #musicproduction #musiccomposition #musicfortv #musicforfilm

Background music is more than just an add-on it sets the tone, enhances emotions, and keeps viewers engaged. Choosing the right genre depends on the video’s purpose, audience, and theme. Matching the tempo to the pacing of the video is essential. A slow track enhances emotional scenes, while fast beats bring energy to action sequences. Balancing music with dialogue is crucial; keeping the background music at a low level (-25dB to -35dB) ensures clarity when someone is speaking. Smooth transitions help maintain flow, so fading in and out or switching tracks naturally is a must. Using copyright-free or licensed music prevents legal issues and keeps content safe for commercial use. Sometimes, silence is more powerful than music. Dropping the background track before a key moment can add dramatic impact, making the message even stronger. During intros, transitions, or scenic visuals, music can be louder (-15dB to -20dB), but as soon as speech begins, it should fade into the background. Finally, always test your edit on headphones, external speakers, and mobile devices to ensure a consistent audio experience across all platforms. A well-balanced soundtrack makes all the difference in delivering a compelling and professional video. How do you approach music in your edits? Let’s discuss. #VideoEditing #Filmmaking #AudioMixing #ContentCreation #PremierePro

Every editor can relate to this! It’s not an easy fix to simply ‘swap the music’ out for another track. I know I tailor my whole edit to the tempo and rhythm section of the music that I choose. This is why I’ve learned to be so maticulous about my music choices. After placing a rough outline of my story together I make a short list of what type of music the audience would expect to hear for a piece like this or this section of the story. What’s the mood/tone? Where will the video will be posted? Is it an ad, or for social? Who’s our target audience? What does the client think? Each of these considerations can help you find the right music. List them out. Now, what genre or instrument or tempo would help satisfy this list? Then, spend the time to search for music cues that fit the criteria you’ve listed. Depending on the client, it may save you some time to share a handful of tracks you're considering with them first, before you even start cutting. These steps may not save you from having to swap things out today, but adding this practice to your work will eventually get you to the point where the issue comes up less and less frequently. I’ve gotten to the point where my music choices are rarely up for debate. It’s not because I’m so great; it’s because I’ve put the time and process in to look at the whole cut from the audience’s point of view and toggled through more music cues than I’d care to admit. Try it out & let me know how it goes. Now get back to work! #videoediting #videoeditor #music

Music is absolutely a hill I’m willing to die on. The way it impacts pacing and tone. The way it can charge one moment and release it in the next. And the way it connects the video’s intent with the audience’s experience. That’s why we always push for custom scoring for the work we produce. But this week, a client’s brand team has a different idea. They have a list of “approved” music that they’ve asked – ok, more like told – us to select from. It’s not bad, exactly... in fact, as far as corporate background music goes, there are a couple bangers. But now we’ve started making pre-pro decisions that align with how we hear the music. And depending on what we choose, we’ll be editing the video to a track they’ve probably used before (and will probably use again for a future video). This is probably why the brand team uses the "approved music" approach. It gives them a bit more control over the eventual deliverables, without actually being involved in the production process at all. So, question: would you push back on the client’s brand team in favor of custom music? If so or if not, what’s your logic?

Your VSLs and Ads sound the same—here’s why.⁣ ⁣ If you’re using “inspiring,” “corporate,” “happy,” or “upbeat” music just because it sounds good, you’re missing the mark.⁣ ⁣ Many VSLs, ads, and vlogs default to these genres, and while there’s nothing wrong with that, the result? They all sound alike—cheap and uninspired, like a school project presentation.⁣ ⁣ I’ve even seen high-ticket offers fall into this trap and wonder why their VSLs aren’t converting.⁣ ⁣ Music is the soul of your video.⁣ It’s what makes your audience feel.⁣ ⁣ So, what music should you use?⁣ ➖ If your video should feel emotional, go for slow or piano tracks.⁣ ➖ If it needs to feel happy, use light, percussive music.⁣ ➖ For excitement, try epic, hip-hop, or EDM styles.⁣ ⁣ Corporate music isn’t the problem—misusing it is.⁣ ⁣ Stop adding background music just to fill silence. Be intentional. Choose music that aligns with the message and emotion you want to convey.⁣ ⁣ Make them feel it.

Noticing a pattern with artists now a days who consulted me with their music release planning! 1. Takes my release plan and strategy 2. Tells me oh you don’t know the maket you are not that experienced 3. Releases music with you any strategy 4. Complains I am such a big artist why my music not reaching to millions 5. Pays way too much money for social media marketing and ads 6. Realises they had a strategy for release 7. Adopts the strategy without giving me any credits (forget about the pays) for their next release 8. The strategy works (partially because it’s a different sound now) and gets them the right listeners 9. Claims that it’s their hard work 10. Forgets about asking me for post release strategy 11. The song tanks down from charts within a week, because I never gave them after release strategy because they never paid for anything even in credits! Moral of the story, if you hire a consultant, wait and work with them before calling in your “industry experts” from major labels who genuinely only have hold over market because of their brand name and money, they can’t help an indie artist with the same mindset!

Music selection matters more than you think. It could turn into an endless round of revisions if not done right. Here's a foolproof technique I've used in the past for building emotion using music into my work: I use #harmonicmixing to make better music choices. Borrowed from #DJ culture, harmonic mixing leverages the Camelot Wheel to match tracks by key, ensuring that transitions are smooth and emotionally cohesive. This means each music change feels intentional, never jarring. When I move from one scene to another, I can ensure that the soundtrack supports the narrative flow, even when the tone shifts. For example, (see Camelot Wheel 👇🏽) if I’m using a track in 8A (A minor) and the next scene requires a shift, I’ll choose music in 9A (E minor) to keep the emotional journey consistent. By matching keys, I eliminate the awkward moments where a scene feels off because the music shift was too abrupt. The result? My edits are more polished, professional, and emotionally engaging. It’s a foolproof method. Try it out. What other ways do you use to figure out music choices? Post a comment. If you found this valuable and want to stay connected: 🔗 Visit my profile 🤝 Send me a connection request 📅 Book an appointment

Create music faster by leveraging DAW Session templates. Here’s how: 1. Create a great song! 2. Duplicate the DAW session for that song. 3. Delete all the MIDI and audio in the duplicate session. 3. Save that session as a template (i.e. I save mine as "Da Fingaz NeoClassical"). 4. Start with that template when you need that style, changing sounds as needed. 5. Repeat steps 1-3 for other genres and you will have a great starting point. I've done this for film scores (like "Hemisphere" now streaming, and "Air Shift" coming soon), museum exhibit attractions (...did you know I spent nearly a decade composing music for museums before the pandemic?), and production music albums. While sometimes I do start with a "blank slate," templates reduce setup time, allowing creativity to flourish. Note: If your DAW doesn't have a template save feature, save the session as "Genre Template" (i.e. "Hip Hop Template") and open that session and immediately do a "save as" and rename it and start cooking up. Hope this empowers your production journey in 2025. Feel free to save this + share it with your network. Thank you! P.S. Do you use templates when you are making music? Drop your answer in the comments. Wishing you tremendous creative success! 🎶

Trending music is not the only option. Opting for up-and-coming songs is not only cost-effective, but a smart strategy. As these songs climb the charts, your content gains potential for increased visibility and engagement. Not to mention, music helps us differentiate ourselves and represent our identity. So the next time you're scrolling through the list of songs to add to your content, ask yourself, follow the rest or make a difference.