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🏅 #Paris2024 Olympics are much more than just another go around, but the first step towards the goal of financially sustainable Games: 🔗 https://lnkd.in/eDedk7na The Paris 2024 Olympics officially commence today, amidst a lot of fanfare and excitement, with a wholly unique opening ceremony on the Seine. That is not all that is new, as Paris 2024 aims to buckle the trend of overspending and increasingly expensive Games that has plagued recent Olympics. Cost saving measures are more tenable, given less stringent hosting requirements by the IOC, focusing on adapting the Games to the city and not the other way around, resulting in: 🥇 Re-use of existing venues (no expensive new builds that will become derelict) 🥈 Broader geographic dispersion to make use of existing venues (Paris, Lille, Marseille, Tahiti) 🥉 Temporary installations to be favored where there are no existing venues All these initiatives aim to make hosting more attractive again for cities, who have in recent years actively rejected submitting bids, due to the historic overspend observed, as well as pushback from local populations. Paris 2024 aims to be the first showcase of this new approach to the Games. It then lies in the hands of Milano-Cortina 2026, LA 2028, (newly conditionally confirmed) French Alps 2030, Brisbane 2032 and (newly confirmed) Salt Lake City 2034 to take over the baton and continue the journey towards financially sustainable Games. For more details, check out the full piece and enjoy the read!😄 Thanks for your support and stay tuned for more 🙌 #Paris2024 #Olympics #Sportsbusiness

THEMA : new sports and multicultural bundles! ⚽️ During the UEFA EURO 2024, THEMA and Free have decided to launch 4 #sports and #entertainment limited offers, especially designed for the German, Turkish, Spanish, and Portuguese diasporas. Thus, THEMA has joined efforts with beIN SPORTS France, UEFA EURO 2024 official broadcaster in France, to bundle its multicultural entertainment offers as follows: German Pack + beIN SPORTS channels 🇩🇪 Spanish Pack + beIN SPORTS channels 🇪🇸 Portuguese Pack + beIN SPORTS channels 🇵🇹 Turkish Pack + beIN SPORTS channels 🇹🇷 Offers only available during the UEFA EURO 2024 tournament. #Euro #UEFA #Bundle #Channels #Multicultural

Thanks Azela Hadia for sharing your insights on the considerations for athletes, family members, journalists, workers and spectators attending the 2024 Paris Olympics! #fragomen #immigration #globalmobility #olympics #Fragomensports #sportsimmigration #sportsimmigrationlaw

Sharing my thoughts on Revitalizing Nigerian sports: From mishaps to medals, it's time to turn potential into podium finishes. Discovering the roadmap to success for LA 2028 and beyond. #SportsManagement #Olympics2028 #NigerianAthletes #SportsAdministration

Good Evening Folks, 📍Did you know that most countries do not want to host the Olympics anymore as they believe that juice is not worth the squeeze? I read a remarkable interesting article written by Joe Pompliano “Why No One Wants To Host The Olympics Anymore” discussing the reasons behind the current decline of interest in hosting the Olympics games for most jurisdictions. Here is an overview of main points discussed: 1️⃣ NBC and other TV channels have reported high viewership and impressive ad sales, but local businesses in the last recent Olympics in Paris reported fewer customers than expected. 2️⃣Costly Olympic History: The 1984 LA Olympics set a profitable example by using existing venues, yielding $215 million in profit. This sparked intense competition among cities to host the Games. 3️⃣ IOC’s Increasing Demands Raise Costs: With more cities bidding, the IOC began requiring expensive permanent infrastructure. Many developing countries saw the Olympics as a way to rapidly boost tourism, which drove up expenses even more. 4️⃣ Ballooning Budgets: Recent Games have exceeded their original budgets by billions: London by $13 billion, Sochi by $41 billion, and Rio by $6 billion. Studies show that Olympic costs average three times the initial estimate, and no event has stayed on budget in 60 years. 5️⃣Low Returns and Temporary Employment: Host countries often struggle to break even. Beijing (2008), London (2012), and Tokyo (2021) all made only a fraction of what they spent, and most jobs created are temporary. 6️⃣Security costs have been raised due to safety requirements raised in recent century, with host countries now spending $1-2 billion on average, compared to Sydney’s $250 million in 2000. 7️⃣Controlling and limiting expenses by reusing existing structures and investing in legacy projects like the Paris project cost a $1.5 billion to clean up the Seine River that could have lasting benefits. 8️⃣Decline in Cities Bidding to Host as many cities are questioning the financial benefits of hosting. Los Angeles was awarded the 2028 Olympics by default after other cities dropped out. Salt Lake City and Brisbane also won their bids unopposed for the 2034 Winter and 2032 Summer Games, respectively. 9️⃣IOC has introduced multi-city and multi-country bids to make hosting more manageable, but unless demands decrease, more countries may see hosting the Olympics as too costly. To find out more about this interesting article , please check out the Pompiliano’s article via the below link: 🔗 https://lnkd.in/drejgAG5 #olympics #sports #paris2024

Paris Olympics 2024 Day 2 Winners Via Associated Press: The 2024 Olympics are underway. The first gold medal of the Paris Games went to China, but more winners will join the list every day from July 27-Aug. 11. See which countries lead the medal count. Below is a list of all the medal winners, day by day. #olympics2024 #parisolympics #ParisOlympics2024 #ParisOlympics2024Day2Winners #summerolympics #summerolympics2024

From purpose-driven messaging to cutting-edge technology, the Paris 2024 Olympics has proven to be a canvas for exceptional creativity.    Here’s a glimpse into the extraordinary campaigns delivered by WPP agencies worldwide that shaped this year’s Olympics:   WPP Open X: Coca-Cola’s “It’s Magic When the World Comes Together” celebrating inclusivity and the unifying power of sport. VML: Vivo’s “Team Brazil” campaign connects fans with Brazilian athletes through generative AI, showcasing personal journeys and resilience. VML: The Czech Paralympic Team’s “The Same, But Different” campaign challenges perceptions and highlights the dedication of Paralympians. WPP Open X: Powerade’s “Pause is Power” features Simone Biles and emphasizes the importance of mental and physical well-being for athletes. Ogilvy: Football Australia’s “Dream Team” uses AI-powered bedtime stories to engage young fans with the Matildas’ Olympic journey. Grey: Corona Cero’s “For Every Golden Moment” reminded the world to embrace life's moments big and small with a cinematic film and immersive “Golden Venues” experience.   Read more about these inspiring campaigns here https://ow.ly/u22750SL8zV and let us know which campaign resonated with you the most!   #WPP #Paris2024 #Olympics

How does the Olympics bring peace?Olympic Games provide the framework for peaceful athletic competition, unite people all over the world and the torch relay is a powerful symbol of peace, an expression of peaceful cooperation between human beings and between countries.https://https://lnkd.in/dKpxXGFW the Olympics bring people together?Celebrating friendship, which is quite unique to the Olympic Games – an event that brings people together every few years.https://https://lnkd.in/dZ7Zt_fy do people love the Olympics?The Olympics are also unique in that the event functions as a great unifier—even for countries swamped in division or polarization. “There's an uncomplicated nationalism associated with the Olympics that many of us deeply yearn for because we have such complicated relationships with our national politics,” says Perry.https://https://lnkd.in/dTMdtz95.

Is your mobile network ready for the Olympics? If you are considering how you can best assure your roaming subscribers during this years major sporting events, you may find this page helpful! #tcg #revenueassurance #RAFM #telecomrisk #parisolympics #theolympics2024 #olympics2024