Mais boas notícias da Riviera Francesa!
Ficamos entre os finalistas em 2 categorias do Creative Commerce Lions! 💜💜
Continuem na torcida!!🤞
#ProudToBeMRM#mccannworldgroup
Grand LIA in Creative Use of Data for Samsung’s “Throw Back Deals!”
And 1 Gold, 3 Silver and 1 Bronze in some of our favorite subcategories like Creativity in Commerce, Customer Targeting, and Data-Led Creativity. Congrats to our Samsung Brasil client partners and MRM Brasil for CRM & Loyalty work that creatively reignited customer relationships, leading to breakthrough commerce results.
LIA is the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency.
See the winning Samsung entries here: https://lnkd.in/e8JNfWT8#LIAawards#LIA2024LIA - London International Awards
Can #CreativeCommerce help save at-risk wildlife? 🐻🛒 "SAVE BIG!" from WWF-Canada and MRM Canada cleverly brings retail marketing science to the fight against climate change and biodiversity loss.
“We’ve taken that strong core commerce-minded idea and pushed it across the entire conversion funnel, from awareness to consideration, retargeting and to donation (sale) – all with the goal of reducing the friction required to transact with this important not-for-profit,” says Ian Mackenzie, Chief Creative Officer of McCann Worldgroup Canada.
Adds MRM Canada President, Jennifer Steinmann, "We’re grateful for our relationship with WWF-Canada and the collaborative efforts that led us to this campaign. With “SAVE BIG!” we have the exciting opportunity to apply MRM’s creative commerce expertise directly to WWF’s all-important cause and highlight the incredible ambitions of their Regenerate Canada plan.
Read more: https://lnkd.in/eHD5bRFS
We're excited to share the news that Grant Theron has been named Global CEO of MRM! Grant previously served as Global CEO of Commonwealth//McCann and as IPG’s Global Business Lead for GM, as well as President of MRM Detroit.
As part of this move designed to fuel growth, he will continue to elevate MRM's global best-in-class CRM, commerce and CX capabilities across the McCann Worldgroup network.
On the appointment, MW Global CEO Daryl Lee, said “MRM is our flagship global brand when it comes to building enduring relationships with a client’s core customers. We are excited to have Grant step up to lead MRM globally, leveraging our deep bench of customer data and experience capabilities based in Detroit to global effect." Read more in Ad Age: https://lnkd.in/ewfpix3s#MRM#TeamPurple
Chief Creative Officer (CCO) @ MRM Brazil / McCann Worldgroup
4mo🔥🔥🔥