MRM’s Post

Back to back champions! 🇷🇴 Congrats to MRM Romania for winning "Digital Agency of the Year" at the Golden Drum Awards for the second year in a row. In addition, McCann Worldgroup was crowned "Network of the Year." 🥁 Learn more about the 2024 Golden Drum Awards here: https://lnkd.in/e5kFE-d7 #GoldenDrum30 #DigitalAgencyoftheYear Golden Drum International Festival of Creativity, McCann Worldgroup UK & Europe

Seen in Ad Age🤩: MRM Brasil's 'Pooping Princess' campaign introduces an unconventional set of princess characters shown sitting happily in their gowns going #2.  It seeks to build an enduring relationship with women—and ultimately help reduce harmful stigmas that make young women shy away from using the bathroom in public.   To pull off the effort, MRM became the world’s first agency to access a custom #GenAI model with Adobe that was needed to create a truly diverse set of modern-day princess characters that defy stereotypical depictions of 'perfection.'   Learn more about the campaign here: https://lnkd.in/gxMUQH3Q Opella, Adobe Firefly, Alberto Hernandez, Dogura Kozonoe, Ronald Ng, Silvina Vilas, Thaís Olimpio, Alexandra Laoutatzi, Maria João Nabais, Inês Grazina, Marcia Aguirre, Isabel Coletta, Marcela Borges, Rogerio Goncalves, Guilherme Medici McCann Worldgroup Latin America and Caribbean

Grand LIA in Creative Use of Data for Samsung’s “Throw Back Deals!”   And 1 Gold, 3 Silver and 1 Bronze in some of our favorite subcategories like Creativity in Commerce, Customer Targeting, and Data-Led Creativity. Congrats to our Samsung Brasil client partners and MRM Brasil for CRM & Loyalty work that creatively reignited customer relationships, leading to breakthrough commerce results.   LIA is the only global award show that allows the press, global excellence teams and young creatives full access into the jury rooms for observation during judging, including the statue discussions, allowing for full transparency.   See the winning Samsung entries here: https://lnkd.in/e8JNfWT8 #LIAawards #LIA2024  LIA - London International Awards

The Drum's Kendra Barnett shares the inside story of how NotCo turned its legal battles with Big Dairy into a creative coup, with help from MRM Chile. "At its core, the ‘We Didn’t Write This’ campaign is a case study in creative bravery," writes Barnett." NotCo and MRM Chile turned a legal obstacle into a strategic advantage, using wit and truth to connect with consumers and bolster its business." “Being brave pays,” says Leonardo Chiesi, Chief Creative Officer at McCann Worldgroup Santiago. “Doing the unexpected pays. Creativity is always the way.” Read more: https://lnkd.in/efsNuVMd This campaign will be honored at this year's Brave Brand Awards, presented by The International ANDY Awards and The ADVERTISING Club of New York. #BraveBrands #TruthWellTold #McCannWorldgroup McCann Worldgroup Latin America and Caribbean, McCann Worldgroup

Can #CreativeCommerce help save at-risk wildlife? 🐻🛒  "SAVE BIG!" from WWF-Canada and MRM Canada cleverly brings retail marketing science to the fight against climate change and biodiversity loss.    “We’ve taken that strong core commerce-minded idea and pushed it across the entire conversion funnel, from awareness to consideration, retargeting and to donation (sale) – all with the goal of reducing the friction required to transact with this important not-for-profit,” says Ian Mackenzie, Chief Creative Officer of McCann Worldgroup Canada.    Adds MRM Canada President, Jennifer Steinmann, "We’re grateful for our relationship with WWF-Canada and the collaborative efforts that led us to this campaign. With “SAVE BIG!” we have the exciting opportunity to apply MRM’s creative commerce expertise directly to WWF’s all-important cause and highlight the incredible ambitions of their Regenerate Canada plan. Read more: https://lnkd.in/eHD5bRFS

We're excited to share the news that Grant Theron has been named Global CEO of MRM! Grant previously served as Global CEO of Commonwealth//McCann and as IPG’s Global Business Lead for GM, as well as President of MRM Detroit. As part of this move designed to fuel growth, he will continue to elevate MRM's global best-in-class CRM, commerce and CX capabilities across the McCann Worldgroup network.  On the appointment, MW Global CEO Daryl Lee, said “MRM is our flagship global brand when it comes to building enduring relationships with a client’s core customers. We are excited to have Grant step up to lead MRM globally, leveraging our deep bench of customer data and experience capabilities based in Detroit to global effect." Read more in Ad Age: https://lnkd.in/ewfpix3s   #MRM #TeamPurple