Global Victoria’s Post

[ AUSTRADE PAVILION #Globalcosmeticsexcellencecompetition] ✨ 📢 Meet Austrade Europe, UK & Israel | Australian Trade and Investment Commission (Austrade) at COSMETIC 360 on pavilion LB39 from 16-17 October. Together with our sponsor and partner DACHSER , we welcome you to discover how Australia’s native ingredients such as Kakadu plum, Lemon Myrtle, Quandong and Wattleseed boost innovation in the #cosmetics sector. Inspired by the rich biodiversity and cultural significance of Australia’s native bushland with its high concentration of rare plant, fruit and flower species, cosmetics brands increasingly use Australia’s native ingredients in their products. For thousands of years Australia’s First Nations communities have used these natural ingredients in food and medicine. 𝐑𝐢𝐜𝐡 𝐢𝐧 𝐚𝐧𝐭𝐢𝐨𝐱𝐢𝐝𝐚𝐧𝐭𝐬, 𝐯𝐢𝐭𝐚𝐦𝐢𝐧𝐬, 𝐚𝐧𝐝 𝐦𝐢𝐧𝐞𝐫𝐚𝐥𝐬, 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐧𝐠 𝐡𝐞𝐚𝐥𝐭𝐡𝐲, 𝐫𝐚𝐝𝐢𝐚𝐧𝐭 𝐬𝐤𝐢𝐧 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐡𝐚𝐫𝐬𝐡 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥𝐬, these products are increasingly sought after by customers seeking eco-friendly, sustainably sourced products. Australia’s leading research bodies such as Southern Cross University and Griffith University work collaboratively with Australia’s #FirstNations communities to drive innovation in the cosmetics sector. Come talk to us to learn more about our work with partners such as Australian Native Products and the Indigenous owned Northern Australia Aboriginal Kakadu Plum Alliance (NAAKPA), … to ensure the ethical, sustainable supply of these unique ingredients to the world. For more information on leading Australian cosmetic brands visit: https://swll.to/rHl7ex

Title: Quenching Thirst Nationwide: The Bisleri Story Introduction: Bisleri, established in 1969 by Felice Bisleri, is one of India's leading bottled water brands, synonymous with purity and quality. This mini case study delves into the journey of Bisleri, tracing its evolution into a household name and its impact on the Indian bottled water industry. Founding and Early Years: Bisleri's journey began with the vision of Felice Bisleri, an Italian entrepreneur, who saw an opportunity to provide safe and hygienic drinking water to the Indian populace. The company initially operated as a joint venture between Bisleri International Pvt. Ltd. and the Parle Group. In its formative years, Bisleri focused on establishing itself as a trusted brand, emphasizing purity, quality, and hygiene. Market Penetration and Brand Building: Bisleri's success can be attributed to its relentless focus on quality and innovation. Through strategic marketing initiatives, including advertising campaigns and product positioning, Bisleri positioned itself as the preferred choice for bottled water among Indian consumers. The company's iconic blue bottle became a symbol of trust and reliability, further strengthening its brand identity. Challenges and Growth Opportunities: Despite its success, Bisleri faces several challenges, including competition from local and international bottled water brands, price sensitivity among consumers, and regulatory compliance issues. However, the company also sees significant growth opportunities in India's burgeoning packaged water market, driven by increasing health consciousness, urbanization, and disposable income levels. Future Outlook: Bisleri remains well-positioned to capitalize on the growing demand for safe and hygienic drinking water in India. The company's strong brand equity, extensive distribution network, and commitment to quality and sustainability provide a solid foundation for future growth. By leveraging technological advancements, consumer insights, and strategic partnerships, Bisleri aims to further strengthen its market presence and continue quenching the thirst of millions of Indians nationwide. Conclusion: Bisleri's journey from its humble beginnings to becoming a household name in India exemplifies the power of innovation, brand building, and customer-centricity. As it continues to evolve and expand its presence, Bisleri remains committed to its founding principles of purity, quality, and trust, ensuring that every sip of Bisleri water brings refreshment and satisfaction to consumers across the country. #bisleri #india #staysafe #water #handpurifier #hygiene #fortheloveofhands #health #kinley #bislerihandpurifier #stayprotected #safety #drinkingwater #mineralwater #aquafina #purewater

The Wait is Over: CMPL Expo Delhi 2024 is LIVE! We're thrilled to announce the grand opening of CMPL Expo Delhi 2024, inaugurated by industry trailblazers: 🚀 Abhishek Goenka, Managing Partner - RPSG Capital Ventures 🌟 Jayant Goenka, Director - Emami Ltd 💡 Prashant Tandon , Co-founder & CEO - Tata 1mg But that's not all! CMPL Expo is where the FMCG world gathers to explore the latest advancements in contract manufacturing and private label. Whether you're building a new product line or scaling your existing brand, this is your one-stop destination to discover: 🍴 Innovative Food & Beverage Products - from ready-to-eat meals to sustainable snacks. 💄 Beauty & Cosmetic Pioneers redefining self-care and personal expression. 🧴 Personal Care & Hygiene Solutions shaping the future of wellness. 🌿 Ayurveda & Wellness Innovations—celebrating natural health trends. 📦 Cutting-Edge Packaging & Household Solutions for smarter, greener choices. 🎯 WHY YOU CAN’T MISS THIS: Explore the latest innovations, meet key suppliers, and unlock trends that will redefine your brand.   💼 This is your moment to innovate, connect, and lead in FMCG. Join the movement!  👉 See you at CMPL Expo Delhi 2024.   #cmplexpo #fmcginnovation #businessgrowth #networkingopportunities   #futureoffmcg #privatelabelsolutions #contractmanufacturing   #brandbuilding #industryleaders #sustainablesolutions #foodandbeverageinnovation #beautyandwellness #ayurvedatrends   #packaginginnovation #delhievents #businessnetworking #innovationunleashed

🌊 Capturing Hearts at Maha Kumbh Mela 2025: FMCG Giants Go Beyond Business 🌟 The Maha Kumbh Mela 2025 in Prayagraj, one of the world's largest spiritual gatherings, isn't just a sacred confluence for devotees—it's a powerful platform for FMCG giants to deepen their roots in India's rural markets. With over 40 crore attendees expected over 45 days, leading brands are crafting innovative activations to engage with consumers directly and leave a lasting impression. 🛕 What’s Happening on the Ground? From reel-making booths to baby care rooms, here’s how the biggest names are stepping up: 🔹 Dabur: Setting up oral hygiene zones with automated toothpaste dispensers. Special haircare changing rooms for women devotees with dryers, pampering zones, and immunity shots. Branding dhabas and eateries with digestive products like Hajmola. 🔹 Emami: Hosting a life-size BoroPlus cutout and sampling flagship products like Zandu Chyawanprash and BoroPlus Antiseptic Cream. Strategically placing branded direction boards and hoardings across the fairgrounds. 🔹 ITC: Launching Bingo reel-making booths for social media buzz. Mangaldeep incense sticks brand engaging devotees with AR rituals, on-ground distribution of Jalbatti units, and large-scale hawans. 🔹 Reckitt (Dettol): Training 15,000 sanitation workers under the "Dettol Banega Swasth India" campaign. Distributing millions of soaps at food-serving areas. 🛍️ Why This Matters? With rural demand outpacing urban markets, the Maha Kumbh is a golden opportunity for brands to connect, innovate, and expand their footprint. The ₹2,00,000 crore trade potential projected for this event underscores the immense economic impact and the role of consumer engagement in shaping brand loyalty. 💡 Key Takeaway: From boosting visibility to direct consumer interaction, these initiatives reflect the blending of tradition with modern marketing. This is a masterclass in leveraging cultural events for business growth while contributing meaningfully to the community. #MahaKumbh2025 #Innovation #RuralMarketing #FMCG #BusinessStrategy #BrandEngagement #ConsumerInsights Thanks to Fundsresearch

How did Dabur become a multi-billion dollar brand without giving up on its roots? Everything is evolving today, and the pressure to innovate is ever present. But do embracing innovation meant abandoning tradition? Absolutely not! Preserving tradition holds equal important. And Dabur India Limited really knows how to balance this art. Here's how they've achieved this: 📌𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝗳𝗼𝗿 𝗛𝗲𝗿𝗶𝘁𝗮𝗴𝗲 Dabur has deep roots in traditional Ayurvedic practices. They recognize the value of their heritage and incorporate it into their modern offerings like Chyawanprash. 📌𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗳𝗼𝗿𝗺𝘂𝗹𝗮𝘁𝗶𝗼𝗻 Dabur keep it classic and continuously innovates by integrating modern research and technology. This ensures that their products remain effective and relevant in today's world. 📌𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗰𝗵𝗮𝗻𝗴𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 They pays close attention to consumer preferences and market trends. They adapt their traditional products to meet modern demands. 📌𝗘𝗺𝗯𝗿𝗮𝗰𝗶𝗻𝗴 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 They integrate eco-friendly initiatives into their operations. They demonstrate a commitment to both tradition and progress. Tradition and innovation aren't mutually exclusive. They can actually complement each other beautifully. Because when we blend the best of both worlds, the possibilities are endless and Dabur India Limited proved it. ________________________________________________________ PS:There are brands that become known solely for their deep roots in traditional practices. But as the world evolves, so must they. However, it's the brands like Dabur, 𝘄𝗵𝗼 𝗻𝗼𝘁 𝗼𝗻𝗹𝘆 𝗲𝗺𝗯𝗿𝗮𝗰𝗲 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗯𝘂𝘁 𝗮𝗹𝘀𝗼 𝘀𝘁𝗮𝘆 𝘁𝗿𝘂𝗲 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝘃𝗮𝗹𝘂𝗲𝘀, 𝘁𝗵𝗮𝘁 𝗲𝗮𝗿𝗻 𝗼𝘂𝗿 𝘁𝗿𝘂𝘀𝘁. Can you think of any other brand that successfully balances tradition with innovation like Dabur does? #businessadvice #innovation #enterpreneurship

𝐃𝐨 𝐲𝐨𝐮 𝐊𝐧𝐨𝐰? 𝐓𝐡𝐚𝐢𝐥𝐚𝐧𝐝 𝐇𝐚𝐢𝐫 𝐃𝐫𝐲𝐞𝐫 𝐦𝐚𝐫𝐤𝐞𝐭 currently, in 2023, has witnessed an HHI of 5061, Which has decreased slightly as compared to the HHI of 6098 in 2017. The market is moving towards concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market. According to 6Wresearch, Thailand Hair Dryer Market revenue size is projected to grow at a CAGR of 3.3% during 2024–2030. Thailand's hair dryer market is growing due to a rising focus on #personalgrooming and self-care. 𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐝𝐞𝐭𝐚𝐢𝐥𝐬: 𝐏𝐫𝐞𝐬𝐬 𝐑𝐞𝐥𝐞𝐚𝐬𝐞: https://lnkd.in/gujick2U 𝐑𝐞𝐩𝐨𝐫𝐭: https://lnkd.in/gnUSKjVJ 𝐍𝐨𝐭𝐞: 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐬𝐞𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞.  𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐔𝐬-Mail: kriti@6wresearch.com or sales@6wresearch.com | Phone: +911143024305 Arshmeet Kaur | Yahya Aslam | Tanmay Vashishth | Vansh Vinarm Saxena | Abhinav Sharma | Nihal Ubriani | K Swati Dhingra | Kriti Shukla #6Wresearch #MarketTrends #business #marketanalysis #marketreports #researchreport #marketgrowth #marketsize #ThailandHairDryerMarket #Thailand #HairDryer

As a renowned event in the personal care ingredients sector of the Asia-Pacific region, in-cosmetics Asia was grandly held at the Bangkok International Trade & Exhibition Centre in Thailand from November 5-7, 2024. With the successful conclusion of the exhibition, the memorable moments and lively discussions continue to resonate with us. Now, let's take a look back at the reflections of the Taiwanese exhibitors, and feel their confidence in in-cosmetics Asia as well as their determination to expand into the Asian and global cosmetic ingredients markets. Hermosa Naturals This year marks our second participation in In-Cosmetics Asia, and we are pleased to note that the number of attendees remains robust compared to last year. As a cosmetics manufacturer based in Taiwan, we are dedicated to leveraging the island's distinctive botanical resources to innovate and craft products that embody a uniquely Taiwanese identity, setting us apart from other active ingredient suppliers. Our primary focus has been on the Southeast Asian and domestic markets, where we have garnered positive feedback over the past two years at In-Cosmetics Asia, effectively showcasing the unique appeal of Taiwanese brands. Our initial market strategy centers on the Southeast Asian region, with plans to extend our reach into the European market in the future. This year, we introduced RX digital tools to streamline our communication processes, significantly enhancing our efficiency. Traditional methods of exchanging business cards and filling out information forms can be time-consuming and cumbersome. By contrast, digital tools allow us to swiftly organize customer data and maintain immediate contact post-exhibition. Additionally, the exhibitor analysis dashboard provides clear customer segmentation, including brand owners and manufacturers, which greatly aids our market analysis and follow-up efforts. The dates for the next in-cosmetics Asia exhibition have been announced: Booth reservations are on a first-come, first-served basis. Date: November 4-6, 2025 Location: Bangkok, Thailand Sales Contact for Hong Kong, China; Taiwan, China; Southeast Asia; Australia; and New Zealand: MS. Monica Qiu Phone: +86 10 5933 9391 

🎉Congratulations to #JumeirahVillage, #Bounty, Almarai Group, #Rainbowdairy, #noonfood, #MaxFashion, #SiliconOasis, Unilever's #Dove, PepsiCo Middle East's #Lays, and Armani #Beauty for making it to the top 10 in the UAE's biggest brand movers list! Check out how the brands performed between July and August 2024, based on positive movement across 13 brand metrics tracked by YouGov BrandIndex. View the top 10 biggest brand mover's performance here👉https://okt.to/kiCMuT #BrandTrends #TopBrands #BrandGrowth #ConsumerTrends

The Rise and Fall of #Nirma: Lessons from an Indian Icon. In the 1980s and 1990s, the yellow packs of Nirma detergent were synonymous with middle-class households in India. Its iconic jingle, "Washing Powder Nirma," was not just an ad campaign—it was a cultural phenomenon. From being a market disruptor to struggling for survival, Nirma’s journey offers valuable insights into market dynamics, consumer behavior, and the cost of complacency. #The_Meteoric_Rise *Disruption Through #Affordability: When premium detergent brands like Surf dominated the market, Nirma entered as the affordable alternative. With its low pricing and value-for-money proposition, it catered to the aspirations of the Indian middle class. *#Emotional_Connect: The catchy jingle and relatable advertisements positioned Nirma as a household name. It wasn't just a product; it was a brand with which families resonated. *Penetrating the #Rural_Market: Nirma capitalized on the untapped rural market, understanding the need for a detergent that was both effective and economical. By the late 1980s, Nirma had overtaken Surf, claiming the largest market share in the detergent segment. #The_Slow_Decline *#Neglecting_Premiumization: As incomes rose and urban consumers began seeking higher-quality products, Nirma failed to evolve its portfolio to cater to the premium segment. This allowed competitors like Surf Excel and Tide to dominate. *#Shift_in_Perception: Over time, Nirma’s image became synonymous with “budget” and “basic,” which alienated aspirational consumers in urban areas. *Rise of #New_Competitors & #Innovation: Multinational brands with deep pockets, innovation in product, and advanced marketing strategies flooded the market. #Key_Lessons_for_Marketers *#Adapt_or_Perish: A brand must evolve with its consumers. Sticking to a single strategy, no matter how successful initially, is a recipe for obsolescence. *#Innovation_is_Non_Negotiable: Continuous product development and category expansion are critical to staying relevant. *#Brand_Perception_Matters: Once a brand is pigeonholed into a specific category (like “cheap” in Nirma’s case), it becomes challenging to break free. #Can_Nirma_Bounce_Back? Nirma is still a strong name in rural markets, but its future depends on reinvention, Nirma has taken a step in this direction with Nirma advance, rest will depend on: - Investing in R&D to offer products that align with modern consumer needs. - Revamping its branding to appeal to younger, aspirational audiences. - Exploring digital marketing and direct-to-consumer channels to reestablish a connection with urban consumers. Nirma's story is a reminder that even the mightiest brands need to stay agile & innovative to remain relevant in today’s fast-paced market. What you think? Can Nirma reclaim its throne, or is it a tale of missed opportunities? Let’s discuss! - Story by Navin Kumar Sharma #Marketing #BrandManagement #Nirma #ConsumerInsights

🌟 Empowering Women’s Health with Innovation 🌟 I recently attended an eye-opening workshop by Anuj Rathore, the passionate founder of Healthy Naari. It was inspiring to see his dedication to women’s health and the honesty in his approach. We explored different sanitary pads, uncovering the cancer causing materials used by leading brands. We also assessed Healthy Naari’s organic pads which are made from organic cotton and thus, stand out for their safety, absorbency, and sustainability. 🌱 As compared to other organic pads, Healthy Naari's products are affordable. And thus, with the right marketing and selling techniques, I’m confident Healthy Naari will be able to dominate the market and also revolutionize the way sanitary products are produced and used.💡 #WomenEmpowerment #Sustainability #Innovation #HealthyNaari