Glossier, Inc.’s Post

On the latest episode of Ideas of Order: Bobbi Brown, known for revolutionizing the beauty industry, discusses her journey into the world of cosmetics, sharing the inspirations and experiences that have shaped her life philosophy, and all the ways it relates to home. Listen now: https://lnkd.in/gQgUmYN4

I had the pleasure of speaking with WWD to discuss how the color cosmetics category is rebounding–consumers are back in offices and going out again, and sales have reached pre-pandemic levels. With private equity taking a more active role in the space and new international strategics entering the fray, the question on everyone’s mind is: Who will make the first major move of 2024? Read more about emerging beauty trends and opportunities in the full article.

🌟News in the Beauty Industry 🌟 2024 is shaping up to be the Year of Makeup Deals! After years of skincare dominating the beauty M&A scene, we're seeing a resurgence in color cosmetics. As consumers return to offices and social settings, brands like Kosas Cosmetics are exploring sale options, paving the way for potential acquisitions. Other brands like Merit, Makeup by Mario, Saie, Milani, and Tower 28 are also catching the eye of investors. What's more, private equity firms and international players are increasingly active in the market, alongside traditional beauty giants like The Estée Lauder Cos. and L'Oréal. This year promises to be an exciting one for beauty M&A, with all eyes on the first acquisition to set the tone for the rest of the year. https://lnkd.in/dkAUcQj4 #BeautyIndustry #MergersAndAcquisitions #MakeupDeals #InvestmentOpportunity

Consumers are not stupid. And one thing about Gen-Z, is that they completely changed the way that we hold brands accountable today. Youthforia has already faced backlash once for their VERY limited shade range, so they recently announced 2 new shades to their foundation range. However, what they messed up on, is creating a foundation that is JET black. I'm no cosmetic chemist, and neither is your average consumer - but all skin has a unique blend of different undertones, such as red, yellow, etc. Having a pure black, or even pure white foundation - just doesn't work. It's very clear that Youthforia put all of its efforts into perfecting its lighter skin foundations, and very little effort and care into developing its darker skin foundations. It doesn't take a genius to look at the image below and see it for yourself! They made behind-the-scenes videos eluding to "how the Founder wanted to make this product come out for everyone ASAP, so what should've taken 1 year, we made happen in 4 months".... The point is, that kind of language doesn't work on consumers anymore, to make them feel important and cared for. Consumers need to see brands take real action. Because consumers will always find out... about your formulas, your processes, your team and the fact that most brands have enough revenue to stack up on the shelves in Sephora, but not to create foundation ranges that are accommodating to everyone. I don't see Youthforia bouncing back from this right now - let me know what you think. It's also important to mention that this, very obviously, highlights how important it is to have an *actually* diverse team, as well as include real-life diverse models.

🚀✨We’re loving the rise of brand mood boards on IG! It’s no longer just about showcasing your products—it's about crafting an immersive visual narrative 🏞️ that captures the essence of your brand and brand's lifestyle. By blending lifestyle elements with your brand’s unique vibe, mood boards go beyond storytelling and invite your audience to experience your brand’s world. 💌 What brands have you seen leaning into this trend lately?

Does your brand have what it takes to stay relevant, or better yet desirable with todays consumer? It’s never too early to dig into the insights, test some theories, and challenge the obvious. Looking for growth opportunities? Look no further… At Finch Brands - we’ve got you covered! Insights. Stratgey. Design. With measurable results.🙌🏻

Those of us embedded in the beauty industry already understand it's a serious business, with financial, emotional and well-being impacts around the globe. But, for many in the public, the industry's significance and inner workings can often feel obscure or hidden. L'Oréal and Milani Cosmetics x The Lipstick Lesbians Media offer two views toward demystifying #beauty while insisting on taking it seriously. ➡️https://lnkd.in/gMMDwSWS 📷Milani Cosmetics (courtesy of brand)

Started as LipglossbyDestiny in 2019, rebranded to CosmeticsbrandbyDestiny, and later transitioned into a skincare and sunglasses brand—SunglassEssentials in 2023. The first six months were slow, and despite facing a few limitations, I knew it was time to pivot. With social media booming, now is the perfect time to invest in yourself. For those aged 25-35 and beyond, check the link in my bio! #BusinessEvolution #OvercomingLimitations #SocialMediaMarketing #EntrepreneurJourney #DigitalMarketing #InvestInYourself

Since 2022, Hailey Bieber’s skincare line laid a strong foundation, but it’s her makeup launches that are truly exciting. Lately, Rhode Beauty has been getting all our attention. And it’s undoubtedly their different marketing strategy than any other. Bieber's keen sense of market demand positions Rhode for continued success. #rhode #beauty #brands #marketing #influencermarketing #haileybieber #marketingstrategy #productmarketing

Join industry visionaries for a discussion that will delve into the secrets of identifying white space in the beauty realm, and how innovation in science shapes trends to reveal untapped opportunities in a fiercely competitive market. 💄🔬 Through the lenses of founders who’ve created new concepts in beauty, we will explore opportunities and challenges faced by pioneering companies including gaining retail shelf space presence and defining new categories. Revolutionary products require innovative ways of engaging consumers so they can learn how to seamlessly integrate these novel innovations into established routines. 💡🌟 Elevate your beauty game, defy the norm, and carve your niche in the ever-evolving world of cosmetics. Discover how to shine in the white space – where innovation and beauty collide! ✨ 🎤 Daniela Ciocan (Access Beauty Insiders), David Berkman (Allta International, Inc.), Dan Salain (Arnasi), Xin Shui (FilterBaby) ➡️ Request my badge to attend: https://bit.ly/3sp7gN7 #BeautyInnovation #CosmeticTrends #InnovationInsights #InnovativeBeauty #MakeUpinLosAngeles #BeautyTradeshow #Skincare #Makeup