Glossier, Inc. reposted this
Strategy Director Consultant writing about successful marketing | Founder YourNOOK | Communication for Good Advocate |
Glossier, Inc. just launched a new cherry family of products, and it comes with a cherry-shaped padlock… This made me pay attention because I’ve never seen any other beauty brand launch such an accessory. Today, it is all about doing something extra, and Glossier delivers just that. I love observing the beauty market because it is extremely competitive and saturated. A sprinkle of uniqueness can be the difference between success and failure. When launching a product, ask: Can we add something unconventional to the mix? How can we create something that no one has ever done before? Thoughts? #marketing #socialmediamarketing #marketing
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i want the lock
your clear branding and direct messaging stands out!!! 🤩
I absolutely love how creative this is!
Thank you for sharing!
Aleksandra Pawlowska I love how Glossier continues to launch these cool accessories as an add-on to a line launch or just the brand. Just like the Glossier makeup bag and water bottle, it's such a unique idea to represent the brand with versatile accessories! I wanted to snag this when I first saw it as a gym lock so I'm excited for mine!
Gift with purchase is key! 🍒
The cherry-shaped padlock is such a clever touch and proof that even small, unique details can make a huge impact. Standing out in a saturated market requires creativity and thinking outside the box :)
and that cherry flavor takes me back to my teen days! Love!
You're right, it's a clever move. Makes me wonder what other unexpected touches brands will come up with next!
It kinda gives a similar vibe to some of the accessories that come with PR packages. LOVE that they're now making this available to customers, it's giving COMMUNITY!!