Glutality ’s Post

Have you ever noticed how some booths at trade shows just blend into the background? Maybe it's the design, maybe it's the lighting, but more often than not, it's the materials! The truth is, the stuff the booth is made of can seriously impact how people perceive the brand. Speaking of getting creative, don't be afraid to mix and match materials! Here's a tip: use tough materials in high-traffic areas, and then go sustainable with the decorative stuff. This creates a booth that's both eye-catching and functional – a win-win! So, next time you're brainstorming booth ideas, think beyond the basic stuff. The right materials can take the brand message to the next level!

Have you ever noticed how some booths at trade shows just blend into the background? Maybe it's the design, maybe it's the lighting, but more often than not, it's the materials! The truth is, the stuff the booth is made of can seriously impact how people perceive the brand. Speaking of getting creative, don't be afraid to mix and match materials! Here's a tip: use tough materials in high-traffic areas, and then go sustainable with the decorative stuff. This creates a booth that's both eye-catching and functional – a win-win! So, next time you're brainstorming booth ideas, think beyond the basic stuff. The right materials can take the brand message to the next level!

How do personalized indoor signs redefine your brand's space? Tailoring your environment with custom indoor signs is more than a decorative decision—it's a strategic branding move. At Houston Graphic Signs, we're not just creating signs; we're curating experiences. Each piece is meticulously designed to align with your brand's unique narrative, whether it's infusing energy into a retail setting or sophistication into your corporate offices. Our collaboration with you ensures that every sign is a direct reflection of your brand's personality and values. Discover the transformative impact of customized indoor signs on your brand's presence. Explore custom creations from Houston Graphic Signs at https://lnkd.in/gdmTBmTm now.

If you were booking a team building event, and you could choose an activity that perfectly summed up your business, your sector or your messaging, what activity would you choose? We love the chance to tailor our activities and events to suit our clients. One particular activity, Formula R, lends itself particularly well to a theme. This challenge is all about design. Well, all apart from the rubber band. We ask teams to set about creating a vehicle which is propelled by a simple elastic band. The trick is to create the best self-propelling structure possible - the furthest along the track wins - and the beauty is, the design can be anything you wish. Recently we ran this activity for a client in the shipping sector. Yes, you've guessed it, they made ships and we called it Ships Ahoy. As always lots of fun and spirited competition. What sort of elastic-powered vehicle would you create? https://lnkd.in/dWKJ24gC

Sometimes the answer’s right under our nose. In this case it was a 40-year old process that we repositioned for these sustainability-conscious times.   After 40 years of significant growth that included acquisitions, Hiway – a leader in Australasian roading infrastructure – felt it appropriate to move away from established local brands and consolidate under a single brand identity.   Our brief was to reposition the company as a cohesive, purpose-driven business, focused on reducing the continent’s carbon footprint while maintaining infrastructure.   We show the optimism of a more sustainable way, standing out in the sector with fresh colour and human-centric typography. The expansive logo gives a sense of stability, while refined details indicate technical precision. New photography seeks out defined shapes in materials and machinery, alongside the blend of intelligence and warmth that characterises the company’s culture.   The new brand signifies a more balanced and carbon-conscious future for our transport networks — sustaining our environment and, in turn, sustaining our communities. See more at https://lnkd.in/g_VdwvuF

New logo matting in your plans?Let us help you design a great looking mat with your logo. Mike Kuhlman

From the beginning stages of working with clients, our team listens to the specific needs, wants, and challenges that will drive our innovative design process for each individual client. With those details in mind, we conduct thorough research and work collaboratively with the client to produce an individualized exhibit worthy of their brand. Our client, Burns & McDonnell’s booth was created with a strong emphasis on the following: - Brand story + branded architecture - Company messaging - Providing a valuable space for interaction - Varied seating - Openness within and around the space - Multiple entrances and exits - Introducing modernism with the use of sharp lines - Contemporary fixtures + clean aesthetic - Cantina/Genius bar + storage - An overall welcoming presence Centralizing on these main points, the build was a success. The booth design ultimately shared DistribuTECH 2024’s tone and energy and was a great fit for the space. Here you can see the initial concept > main approach > to the execution on the show floor. Showing this process is a powerful tool in demonstrating Catalyst’s creative build and the purpose behind the design and the designer's choices. As a result of the booth's success, we received some positive feedback from the Burns & McDonnell team. "I thought it was a nice clean booth! Seemed like lots of valuable interaction." "The open format allowed people to move in and out without feeling constrained, and the branding was evident without being overwhelming." "Loved the openness, multiple entrances & exits, and the style of the display." "Looked great! It was definitely a presence on the floor. I received positive feedback from the client I was connecting with." ______ Shoutout to Jennifer Kundert for sharing the client's inspiring feedback with us. Catalyst was honored to work with Burns & McDonnell and appreciate your team’s valuable feedback on the design and your experience on the show floor. Thank you for your partnership and working with Catalyst! For more information on how Catalyst can transform and redefine your marketing space, please visit: www.catalystexhibits.com #testimonials #pastclients #proudmoments #mainapproach #brandstory #redefineyourmarketingspace #forwardthinking #designthinkersthink #DistribuTECH #catalystexhibits #brandexperience #tradeshowbooth #conceptsketch #successdriven #exhibitboothdesign

With Exhibits Studio as your one-stop shop for all brand solutions, you can maximize your return on investment and unleash the power of your brand. You may rely on us for corporate, trade, or exhibition shows. All of your business needs can be met by us in one convenient location. With these offerings, Exhibits Studio gives you real business success: In-house designing and manufacturing: To minimize any last-minute annoyances, we guarantee the timely delivery of our display stands. Therefore, at our Las Vegas warehouse, we create and build beautiful exhibit booths. Show site support: At a trade show, we recognize the value of teamwork and its significance. To make sure you feel supported and confident throughout your trade show, our knowledgeable project management staff is constantly on hand to offer you on-site audiovisual and tech support. Free design consultation: At Exhibits Studio, we value your ideas and offer free design consultations. To create a visually appealing and functional booth design, we provide our clients with complimentary design consultations during which we assess the brand's primary needs, vision, and mission. Experiential display designs: With ten years of experience, our talented designers perfectly combine technology and design to create the ideal show booth for your brand. With that said, we are eager and fully dedicated to working with your brand at the upcoming trade show to make sure your exhibit is a huge success. Re-invent your brand's experience with Exhibits Studio. Use connect@exhibitsstudio.com to contact us right away! #Tradeshows #Exhibits #BoothbuildingcompanyinUSA #Exhibition #ExhibitcompanyinUSA #TradeshowBoothBuilder #Lasvegas #ExhibitsStudio #TradeShowProductionHouseInLasvegas #USExhibitionCompany

During my days training as a product designer, Herman Miller was a constant source of inspiration, particularly for the iconic Aeron chairs that I aspired to fill my future office with. Now, as Herman Miller celebrates its 100th anniversary, the brand is embarking on a journey to modernise its global image while preserving its rich heritage. Retaining the classic red, the brand is enhancing flexibility. The objective is to seamlessly blend the brand's timeless allure with a contemporary feel, ensuring it resonates well in both the online and real-world domains. This evolution prompts the question: Could this be a forthcoming trend for heritage brands adapting to the challenges of today's digital and physical landscape? #logodesign #graphicdesign #branding #furnituredesign #brandidentity #design #rebranding

If you were booking a team building event, and you could choose an activity that perfectly summed up your business, your sector or your messaging, what activity would you choose? We love the chance to tailor our activities and events to suit our clients. One particular activity, Formula R, lends itself particularly well to a theme. This challenge is all about design. Well, all apart from the rubber band. We ask teams to set about creating a vehicle which is propelled by a simple elastic band. The trick is to create the best self-propelling structure possible - the furthest along the track wins - and the beauty is, the design can be anything you wish. When we ran this activity for a client in the shipping sector, they chose to make ships and we called it Ships Ahoy. As always lots of fun and spirited competition. What sort of elastic-powered vehicle would you create?