GMIFY’s Post

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McKinsey senior partner Celia Huber on boards & management working together, stated, ‘Organizations don’t spend enough time getting alignment between the board and management on the facts that really matter.’ This got me to thinking...Do panel companies spend enough time getting alignment between themselves and their panelists? Maybe they do, maybe they don’t or maybe they just don’t know how to achieve this and reach the promised land. This was at the heart of GMIFY’s thinking because it’s the only way to develop engaged panelists that produce high quality data. #mentalhealth #dataquality #marketresearch #insightsassociation #esomar #newmr

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