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Cartograph's Weekly Tips and Tricks for Selling on #Amazon 📸 A+ CONTENT | COMPLIMENTARY PRODUCT SET -Amazon now gives sellers more options to merchandise their product detail pages, allowing for additional upsell opportunities and more control over products advertised on PDPs. -This new A+ content module in beta to feature complimentary products. -See this post from Liran Hirschkorn for more information: https://lnkd.in/eYnVwy97 ⚗ A/B TESTING | SIMULTANEOUS EXPERIMENTS Manage Your Experiments allows you to test multiple experiment types for a single ASIN under one experiment. Why use Simultaneous Experiments? -This experimentation option can save you a whole lot of time by letting you A/B test various experiment types (title, images, bullet points, A+ Content) under one experiment! -Test multiple attributes without running separate tests, for example, test the effect of adding your brand name through a Title experiment, while also adding your brand logo in an image, and making changes to your A+ Content. 🏬 AMAZON STOREFRONT | NEW FEATURES Amazon Storefront is adding a few Analytics features that can be leveraged for page optimization. New Metrics: -Avg. Dwell Time: A visitor's average time engaged with the store or page. -Average Bounce Rate: The percentage of visitors who came to your store but left without interacting with it. -New-To-Store Visitors: First-time visitors, within the last 12 months. Quality Rating & Recommendations: -Amazon will provide you with a quality rating & a list of recommendations for your storefront. -The recommendations list is available for export via the ‘insights’ tab. [screenshots] #digitalmarketing #advertisingandmarketing #amazonmarketing

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