Crisp’s Post

A few weeks ago, I stumbled upon a #marketingcampaign that truly nailed the three pillars of a successful #marketingstrategy: a compelling and relavent offer, engaging touches, and a data-centric approach. I found myself irresistibly drawn to a Facebook ad blitz announcing a shoe warehouse pop-up event just minutes from my home. The offer – buy 3 pairs, get 2 free – was a melody to this shoe lover's ears. What set this #adcampaign apart was its ability to transform a warehouse pop-up into a VIP experience for both the brand and the consumer. The journey began when I signed up to receive a unique barcode that would unlock my onsite discounts. Subsequently, a well-timed series of emails kept me engaged and eagerly anticipating the event. There were opt-ins for complimentary coffee and other exclusive perks, ensuring I was hooked. Today, I received my coveted barcode, and here's why this campaign stands out: it excelled in being a compelling offer, engaged me through thoughtful touches, and was remarkably data-centric. The data piece is where many campaigns falter, but not this one. Instead of a passive promotion, they insisted on sign-ups, providing each visitor with a unique barcode. This simple yet brilliant move allows them to not only remarket to me but also track my purchase patterns, decisions, and spending habits. Now, they have the power to follow my journey and utilize this data for a more precise #salesforecasting, enabling real-time #analysis and informed #remarketing efforts. This level of data-driven strategy is a game-changer, ensuring they optimize their advertising budgets and maximize ROI . As I prepare to shop till I drop, I'm excited to see how this data-centric approach continues to enhance my experience. Stay tuned for more insights, because when I encounter remarkable marketing strategies, I believe in sharing the success stories! 🌟 #marketingstrategies #marketingtips #growthmarketing #branding #integratedmarketing #CRM

Jennifer Brett, senior director of product marketing at Attentive, relies on EMARKETER data to stay ahead of key trends driving their AI-powered SMS and email marketing platform. Attentive powers personalized communication for brands like CB2, Guess, and Urban Outfitters. “If a customer mentions they're concerned about identifiers, we can share a piece of content or a report that can give them insight,” says Brett. “It helps us be a good partner and trusted source.” Discover how EMARKETER helps Attentive deliver unparalleled messaging performance on the channels that matter most. Read the full case study, here: https://lnkd.in/eJdnnm_r

I recently got the opportunity to share my thoughts on how to handle the most difficult sales prospects for a recent HubSpot article. A highlight from my contribution: “It's challenging when a potential user of your solution sees the value, wants to implement it, but is intimidated by the idea of having to sell it in — both to their boss and the head of finance. We've found success by guiding them on how to present a business case. To ensure clarity, persuasiveness, and alignment, we recommend tailoring the presentation to the priorities of your audience. Senior executives are often more interested in high-level strategic implications and financial outcomes, while operational managers prioritize feasibility and implementation details." In comments below you can click through to see how we feature a Business Case Template on our website. It's a Google doc so marketers can make a copy and customize it for their needs. And if you read through it you just might convince yourself that you need to transform your siloed channel-centric planning process into a strategic integrated customer-centric practice with our omnichannel marketing planning solution. You'll find a 🔗 to the full HubSpot article in comments as well. #customerjourney #integratedmarketingplanning #marketingtomarketers

🚀 Boost Your Campaign Insights with Call Tracking! 🚀 We are thrilled to highlight the Call Tracking feature of our Omnichannel Marketing Platform, designed to give you unparalleled insights into your direct mail and digital marketing campaigns. 🌟 📞 Call Tracking: Record and analyze all phone calls and SMS text conversations between your business and prospective customers to ensure precise tracking of your campaign's effectiveness. Here’s why Call Tracking is a must-have: Comprehensive Monitoring: Capture every interaction to understand how prospects respond to your campaign and identify opportunities for improvement. Enhanced Accountability: Ensure your team follows up promptly and effectively, boosting the overall success of your marketing efforts. Data-Driven Decisions: Use recorded conversations to gather valuable insights, refine your strategies, and optimize future campaigns. By integrating Call Tracking into your marketing strategy, you gain a deeper understanding of your audience’s needs and preferences, enabling you to tailor your approach for maximum impact. Track, analyze, and optimize your campaigns like never before with our Call Tracking feature. Elevate your marketing efforts with detailed insights and drive better results! #OmnichannelMarketing #CallTracking #DirectMail #CustomerEngagement #MarketingAnalytics

As we dive into 2024, TAG Marketing Services has given its one-pager a little facelift. Looking ahead, we are excited to collaborate with new and existing clients. If you have upcoming marketing projects please reach out (or TAG us 😉)- we look forward to being a part of your journey. #ecommerce #MarketingSupport #2024growth _______________________ 👋I’m Anat Yaniv, B2C marketing expert. 🌎Focused on growth and US market entry. 🎯Fractional CMO/strategy, GTM, marketing audits, paid media strategy, data reporting and more.

How does an 8-figure beauty & wellness brand continue to grow by 600% year-over-year? Here's the secret: 1️⃣ Segmentation 2️⃣ Personalization 3️⃣ Automation 4️⃣ Multiplication This 10-figure strategy is what I use to send a billion+ emails annually and generate $345M in revenue. Our four-stage strategy works for every type of brand imaginable because it does one thing: Unlocks the revenue potential sitting on your list.  You simply can't skip a stage. Which is why majority of revenue is coming from automations.  Still work to do, though: I want to get campaign revenue up more.  But now, with 600% revenue growth, we have the leeway and cash to get it done.  Ask yourself: do you have an email & SMS strategy? Or just tactics? --- Follow me for the secret email, SMS and retention strategies of the top ecommerce brands. #emailmarketing #ecommerce #retentionnation

A Go-to-Market expert breaks down the essential elements of successful GTM strategies from customer research to marketing development to tactical post-launch adjustments. It’s a quick read with lots of actionable tips! 💡

A Go-to-Market expert breaks down the essential elements of successful GTM strategies from customer research to marketing development to tactical post-launch adjustments. It’s a quick read with lots of actionable tips! 💡

Comparing MMM to MTA is like comparing apples to oranges. These approaches are complementary and together they present a comprehensive view of the factors that drive sales. This piece goes into detail about why it's critical to not rely on a single model when it comes to measurement. Unified measurement is the future and these are just a few of the benefits: • Campaigns become more efficient • Customer journeys are more targeted • Long-term marketing goals are achieved #MMA #Marketing #MarketingMix #MTA #PerformanceMeasurement

When it comes to ABM and demand generation, I've always regarded Vladimir Blagojević and Andrei Zinkevich as some of most innovative thinkers out there. So it's great that they've listed one of my posts in their list of best posts for the week. If you love all this demand generation, then follow these guys and Fullfunnel.io