Godfrey Torrance’s Post

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Video Content Manager at Hecht Family Law, creating captivating video content.

Around this time last year, before I found my current role, I was seeing a trend in job postings that require specific industry experience for video production roles. While it's understandable that certain industries have unique nuances, I believe it's time to rethink how we define expertise in this field. Insisting on "must have experience with video in _______ industry" for roles that pay significantly below market rates is, frankly, a disservice to talented cinematographers and videographers who have honed their craft across various industries and contexts. It's not about shooting for a specific product or sector; it's about mastering the art and technical skills of video production that transcend any single industry. Sure, shooting for a granola bar company might require a different approach than leading creative direction for a global brand like Coca-Cola. Even wedding videography and photography is an exception, but could still fall under event videography and could be performed by someone who has experience shooting and editing for a sports team. Are you following me? Good. That level of specialization is niche and should be recognized accordingly. However, the essence of video production—storytelling, technical proficiency, creativity—remains consistent across diverse applications. Let's celebrate the versatility and adaptability of skilled professionals who can bring their expertise from different industries to any project. They've spent years learning and refining their craft to deliver high-quality content, whether it's for a tech startup, a nonprofit organization, or a multinational corporation. If you are asking for specific industry experience when hiring a creative and only offering $15-20/hour, for example, you are not going to get the caliber of talent you are looking for and it brings us back to the timeless saying, "beggers can't be choosers." #VideoProduction #Cinematography #Videography #IndustryExpertise #CreativeSkills #JobPostings

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