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Nikunj, hailing from a small village in Gujarat, grew up in a farming family where he witnessed firsthand the struggles of making ends meet. Despite the hardships, his love for cooking blossomed early on as he spent time in the kitchen helping his mother prepare meals for the family. What began as a simple chore soon evolved into a deep passion for the culinary arts. As his interest in cooking grew, Nikunj found himself on an unconventional path. Instead of following the traditional route of completing his education, he made the bold decision to drop out of college and dedicate himself to his true passion—cooking. He launched a YouTube channel called Crazy for Indian Food, where he showcased authentic Kathiyawadi cuisine using organic, locally sourced ingredients. Running the channel entirely on his own, Nikunj faced numerous challenges, from filming and editing content to managing production and marketing. The initial journey was tough, marked by slow growth and little recognition, but Nikunj’s determination never wavered. His dedication and commitment to his craft began to pay off as his channel gradually gained traction. According to The Better India, Nikunj’s big break came when he received an invitation to cook for the Ambani family during their New Year’s celebrations. This prestigious opportunity marked a turning point in his career, opening doors to cook for celebrities and high-profile events. Notably, he was also involved in preparing traditional Kathiyawadi dishes during the pre-wedding festivities of Anant Ambani and Radhika Merchant. Today, Nikunj Patel’s journey from a small village to becoming a celebrated chef and YouTube star serves as an inspiring example of how passion, perseverance, and the courage to follow one’s dreams can lead to extraordinary success. #InspiringJourney #ChefLife #KathiyawadiCuisine #IndianFoodLovers #FromFarmToFame #CookingPassion #YouTubeChef #ViralSuccess #GujaratiPride #FoodInspiration #foodvlogger #ambani #mukeshambani #nitaambani #anantambani #ambanicheif #gujarat #marketinggrowmatics #youtuber #contentcreation #sucessstory

✍️Day 2 of 7-day series of #abvidhikalinkedinpostaayega. How do advertisements play an important role in becoming a market leader? Today, let’s explore a powerful advertising strategy that has propelled Tata Tea to become the market leader in India. Tata Tea focuses on a Cause advertisement strategy, The "Jaago re" campaign is a prime example; through this, Tata Tea can able to deliver a super impactful social message while also telling people that their tea is super effective. This time Tata Tea, came up with an initiative that addresses the urgent need to fight against climate change for future generations, It is beautifully depicted by nursery rhymes which portray how future generations going to suffer if we don't act now. This innovative approach not only resonates with consumers but also distinguishes Tata Tea from competitors. ✨️It showcases how a brand can leverage advertising to promote social responsibility while reinforcing its market position. Thankyou 🧿 #abvidhikalinkedinpostaayega #tatatea #advertisementstrategy #socialimpact #sustainablility

At Akshaya Patra, our kitchens are more than just places where food is prepared—they’re hubs of innovation, efficiency, and care. Every meal we create is a step towards a world where no child is held back by hunger. Learn more about our kitchens in India - https://lnkd.in/gtD8QjiQ

The patriarchal nature of food practices reveals the unequal burden placed on women, especially in rural and underprivileged settings. Household chores, including food preparation, disproportionately fall on women, often leaving them with smaller portions or leftovers. This unequal access to food is not just about traditional gender roles but points to deeper societal issues that need to be addressed. The rural perspective on food, often overlooked in mainstream discussions, is equally significant. In rural areas, food is tied to survival, and young girls are expected to learn to cook at an early age to assist their families. These food practices, shaped by local ingredients and customs, are an essential part of a community's identity and should be respected and valued in broader food conversations. These insights have prompted me to reflect on the broader socio-political context of food and its role in shaping identities and experiences. All Things Odisha looks forward to continuing this dialogue and exploring ways to contribute meaningfully to addressing these inequities.

People from Northeastern India have faced prejudice toward their local cuisine. Now they are challenging stereotypes through YouTube, showcasing their unique food cultures on the platform. 'Mukbang' videos (eating broadcast) featuring traditional dishes like axone, red ant nest eggs, and mud crab aim to educate viewers and promote #cultural pride. This initiative is not only about #food but also serves as a cultural bridge, allowing creators to share their stories and #audiences to explore the diverse culinary landscape of Northeast India virtually. The #mukbang trend goes beyond food, acting as a powerful tool in globalizing food cultures and fostering greater appreciation for regional #traditions. This shift is part of a broader trend in social media, with cooking recipes emerging as the most popular form of influencer-created content worldwide. And with 51% of social media users engaging frequently with cooking content, brands should be leveraging this trend wherever they can. #NortheastIndia #Mukbang #CulturalDiversity #FoodMedia #GlobalCuisine Signal credit Lottie Hanwell https://lnkd.in/gbjP-SY4 Rest of World

What happens when one of India's largest cooperative dairy meets the world's largest religious gathering? An ambitious plan to serve 1 crore cups of tea! ☕ But there's something brewing beyond just tea here... Let me break down this interesting collaboration between Karnataka Cooperative Milk Producers Federation Limited(KMF) (Nandini) and Chai Point at Maha Kumbh Mela 2025. 👇🏻 The numbers are amazing: 📍 10 dedicated Chai Point stores 🎯 Target: 1 crore cups of tea 📅 45 days (Jan 13 - Feb 26, 2025) But why is this partnership significant? 🤔 Let's dive deeper 👇🏻 Market Expansion Strategy For Nandini, this isn't just about serving tea. It's a strategic move to: Showcase their products to millions of visitors Strengthen their presence in Northern India Build brand recognition beyond South India Product Portfolio Display Beyond tea, visitors can enjoy: ✅ Nandini's signature sweets ✅ Refreshing milkshakes ✅ Premium dairy products The Indian tea café market is expected to reach ₹5,000 crores by 2025. This collaboration positions both brands to capture a significant share of this growing market. Here's what makes this partnership clever: 👉🏻 Nandini gets massive visibility at India's largest gathering 👉🏻 Chai Point gets premium quality milk for their tea 👉🏻 Consumers get the best of both The real question is: Can they achieve this ambitious target? 🎯 To put this in perspective: 1 crore cups over 45 days That's approximately 2.22 lakh cups per day Or about 22,222 cups per store daily What do you think? Will they set the world record? Have you tried Nandini products or Chai Point's tea? Share your thoughts in the comments, because it matters...💬 — Liked this? ♻️ Repost it to your network and follow Chandra Bhushan for more. #dairy #marketing #FMCG #retail #innovation #indianbusiness

How Did Amul Surpass Britannia in the Market?   ⏭️ When it comes to food companies  in India, most of us grew up with the perception that brands like 𝐁𝐫𝐢𝐭𝐚𝐧𝐧𝐢𝐚 𝐚𝐧𝐝 𝐍𝐞𝐬𝐭𝐥𝐞 were the undisputed kings of the game.   ⏭️ Their biscuits, cakes, and chocolates were practically a part of our childhood DNA. Isn’t it?   ⏭️ But somewhere along the way, our very own desi brand, Amul, pulled off a major coup – surpassing Britannia to become the biggest food brand in the country!   ⏭️ How did this humble cooperative from Gujarat manage to outshine a behemoth like Britannia?   ⏭️ A potent mix of innovation, nostalgia, and good ol' desi swag made Amul stand out.   ⏭️ While Britannia was busy churning out the same old biscuits and cakes, Amul was busy diversifying its portfolio, whipping up everything from ice creams and chocolates to paneer and ghee. And for the past couple of years, even mithai!   ⏭️ With local products and special, Amul is also catering to the diverse palates of a billion-plus people!   ⏭️ But it's not just about variety; Amul has also managed to strike a chord with Indians by tapping into our collective nostalgia.   ⏭️ Who can forget the iconic "𝐀𝐦𝐮𝐥 𝐆𝐢𝐫𝐥" campaigns that have been an integral part of our childhood memories?   ⏭️ And let's not forget Amul's desi swag – a trait that sets it apart.   ⏭️ From embracing local flavours like kesar-pista to celebrating festivals like Diwali and Holi with limited-edition offerings, Amul has mastered the art of connecting with the cultural fabric of India.   ⏭️ But what truly sets Amul apart is its unwavering commitment to quality and ethics.   ⏭️ As a cooperative owned by millions of farmers, Amul has always prioritised fair trade practices and sustainable sourcing, making it a brand that consumers can feel good about supporting.   ⏭️ So, while Britannia and Nestle may be big globally, Amul's secret recipe has proven to be a winning combination, propelling it to the top of the food business in India.   What's your favourite Amul product, and why do you think the brand has resonated so strongly with Indians?   #AmulVsBritannia #DesiSwag #InnovationInFood #NostalgicMarketing #EthicalBranding

Happy Dhanteras & Diwali: I wish Aap sab log gold ke bowl me makhana khao 🌱Raising Awareness about Makhana 🌱 At ANNRAJ AGRO FOOD PVT LTD., we are on a mission to raise awareness about the hidden gem of snacking—Makhana (Foxnuts). With its impressive health benefits—gluten-free, protein-rich, and low in calories—Makhana is the next superfood, yet many are unaware of its potential. Our approach focuses on educating consumers, experimenting with innovative flavors, and promoting sustainable farming practices. As a new startup, we face the challenge of market acceptance, but with adaptability, digital marketing, and strong relationships with farmers, we’re pushing forward to make Makhana a household name. #HealthySnacking #Makhana #Superfood #AnnrajAgroFood #StartupJourney #Foxnut #BrandBuilding #GlutenFreeSnacks #SustainableFarming #WellnessFoods #HealthyLiving

Shiv Ratan Agarwal is a prominent figure in the Indian food industry, recognized as the founder chairman and executive director of Bikaji Foods International. His entrepreneurial journey began with the establishment of Shivdeep Products in 1986, which later evolved into the Bikaji brand in 1993. Despite having only completed education up to the eighth grade, Agarwal has successfully built a company with a market capitalization of Rs 19,621 crore and a personal net worth of Rs 15,279 crore, as reported by Forbes. Bikaji Foods, headquartered in Bikaner, Rajasthan, specializes in a variety of Indian snacks and sweets, including bhujia, namkeen, and packaged sweets. The company competes vigorously with major brands such as PepsiCo and has gained significant recognition, partly due to its association with Bollywood icon Amitabh Bachchan as its brand ambassador. Agarwal's extensive experience of over 31 years in the food sector, particularly in ethnic snacks, has been instrumental in the company's growth and success. Additionally, Agarwal is involved in various other enterprises, holding directorships in companies like Basant Vihar Hotels Private Limited and Mastkin Foods Private Limited. The name "Bikaji" pays homage to Bika Rao, the founder of Bikaner, and the company made a notable market debut in November 2022, listing at an 8% premium to its initial public offering price. Agarwal's leadership and vision are pivotal in driving the achievements and long-term sustainability of Bikaji Foods. #Bikaji #Shiv_Ratan_Agarwal #india #Rajasthan #Bikaner #success #business #investupmedia

Firstly, Amul India's extensive distribution network and strong rural penetration have enabled it to reach a wider consumer base across India. Secondly, Amul's focus on quality and affordability resonates well with consumers, fostering strong brand loyalty. Additionally, Amul's cooperative model and efficient supply chain management have allowed it to maintain competitive pricing and ensure consistent product availability. These strategic advantages have positioned Amul ahead of Britannia Industries Limited in the market, solidifying its leadership in the dairy and food products sector.