Keshav Goel’s Post

Ever wondered how brands can thrive in our rapidly changing world? Successful brands today are identifiers, driving choice and differentiation. Progressive brands have evolved to offer holistic experiences, not just products or services. For over 50 years globally, and over the last decade in India, Interbrand has not just observed but led significant shifts in the role of brands in society, culture, and consumers' lives. The world's top businesses understand this evolution, leveraging their brands as tangible assets for growth. At Interbrand, we help clients uncover their biggest opportunities, offering comprehensive tools and insights to connect every brand aspect and unlock new growth. We're the people that help you make "iconic moves"! Visit our website to learn more about our brand transformations. #interbrand #interbrandindia #iconicmoves #Globallegacy #branding #marketing #advertising Ashish Mishra Ameya Kapnadak Utpal Barve Sachin Mistry Eesha A. Mayur Gawkar Rahul Bansal Nikita Sharma Isnigdha Chaturvedi Sanjay Kasturi Dielle Dsa Sahil Mithaiwala Tanmayi Kamat Vedang Shidhore Poonam T. Neeti Nayak Shozab .

Feeling nostalgic? You're not alone! 🕰️ Brands are diving deep into the memory lane, bringing back the flavors, tunes, and styles we grew up loving. But is this wave of nostalgia in branding a trip worth taking, or are we stuck looking backward? Remember the excitement of opening a Parle-G packet? Or the jingles of classic Doordarshan ads that still play in our heads? These aren't just memories; they're powerful emotional hooks that brands are leveraging to connect with us on a deeper level. Take, for example, the comeback of the iconic Maruti Suzuki 800 or the relaunch of Cadbury's classic Dairy Milk ads. These brands aren't just selling products; they're selling memories, making us yearn for simpler times. But here's the catch: while nostalgia can make us smile, it's crucial for brands to balance the old with the new. We love the walk down memory lane, but we're also eager for innovation and progress. The challenge for brands is to blend nostalgia with cutting-edge design and technology, creating something that feels both familiar and fresh. So, as we enjoy this nostalgic wave, let's not forget to look forward. After all, the best is yet to come. 🚀 And if you're looking to infuse your brand with a touch of nostalgia while keeping an eye on the future, reach out to Futurise We're here to help you navigate the delicate dance between the past and the future, crafting branding strategies that resonate with hearts across India. 🇮🇳✨ #Branding #Nostalgia #Innovation #Futurise

In India, we wear our hearts on our sleeves and our religions on our wrists, around our necks, on car dashboards, dangling from rearview mirrors, and perched on our work desks. This deep cultural symbolism extends into the world of marketing too. Indian mythology provides a wealth of inspiration for creating campaigns that connect emotionally with audiences. Iconic stories from the Mahabharata and Ramayana, rich in symbolism, continue to resonate with modern consumers. Brands can draw upon mythological figures like Shiva, Ganesha, and Hanuman to craft culturally relevant, meaningful campaigns. Take Maruti, for instance—an automobile brand named after Hanuman, the ever-moving messenger known for carrying important items and information. While Maruti doesn’t directly market this connection, the alignment with Hanuman’s reliability and swiftness is perfect for the brand’s identity. By leveraging mythological archetypes and storytelling techniques, brands can foster deeper emotional connections, enhance cultural relevance, and create a more powerful brand identity. Indian mythology offers timeless strategic insights for marketers to explore and integrate into their brand narratives. #BrandStorytelling #MarketingStrategy #IndianMythology #CulturalRelevance #EmotionalConnection #MythologyInMarketing

𝐈𝐬 𝐁𝐫𝐚𝐧𝐝 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐒𝐭𝐢𝐥𝐥 𝐚 𝐓𝐡𝐢𝐧𝐠? Remember the days when people stuck to one brand like glue? From soaps to cars, loyalty was a cornerstone of consumer behavior. But with endless choices at our fingertips, is this still the case? "A satisfied customer is the best salesman." - Michael Leboeuf While legacy brands like Amul India and Tata Group continue to enjoy a strong following, the dynamics are changing. Factors like price, availability, and personalised recommendations are reshaping consumer behaviour. However, it's not entirely bleak. Global giants like Apple and Nike have proven that building a cult-like following is still possible. Their focus on experience, innovation, and emotional connection has cemented their position in consumers’ hearts. So, where do we stand? Is brand loyalty a dying breed or evolving into something new? Are we moving towards a world of brand promiscuity or deepening our connections with a select few? Let’s discuss! Share your thoughts on brand loyalty and if you think it’s still relevant in today's market. Abhinav P K follow for more such content! #brandloyalty #consumerbehavior #marketing #branding #India #globaltrends #business #customers

From humble beginnings to global success: The inspiring journey of Manyavar 1999: Inception of Manyavar Ravi Modi, a visionary entrepreneur, embarked on a mission to revive men’s ethnic wear. Manyavar was born as a thought, aiming to transform traditional Indian clothing into a unique fashion statement. 2002-2007: Laying the Foundation Manyavar started with wedding wear, capturing hearts with its exquisite designs. Modi reinvested profits, avoiding debt, and prioritizing sustainable growth. The brand’s simplicity and authenticity resonated with customers. Year 2008-2012: Retail Expansion and Brand Recognition Manyavar expanded its retail operations, reaching more cities across India. Bold advertising campaigns positioned it as a catalyst for ethnic wear growth. Wedding collections remained the core focus, attracting a loyal customer base. Year 2013-2017: Diversification and Market Penetration Manyavar diversified into festive and casual wear, appealing to a broader audience. Timely market entry fueled growth, making headlines in the fashion industry. Strategic partnerships with celebrities and influencers amplified brand visibility. Year 2018-2022: Scaling Heights Manyavar expanded globally, becoming a household name beyond India. Innovative marketing: Collaborations, social media campaigns, and events. Customer-centric approach: Personalized experiences, seamless online shopping. Marketing Plans for the Future Digital Dominance Localized Campaigns Sustainability Initiatives Customer Engagement Collaborations Comment down your favorite brand, for the next birth story. Thanks for reading and follow us for more. #manyavar #fashion

Discover why The Times of India stands out as the perfect platform for promoting your brand. Gain insights directly from those who have successfully advertised with us. "Print media, especially in the Indian context has proved to be a very potent and effective medium in influencing the mindset of people. The Times of India being the undisputed leader, not only nationally but also globally, has been a pioneer in building perceptions along with brands. Its innovative marketing and comprehensive reach among relevant audiences has been instrumental in scripting success stories of numerous brands over the years." Swapnakumar Yenuga, Co-Founder & Managing Director, Honer Homes. Honer Homes Swapna kumar Yenuga Sundar Kondur Kamal Krishnan P S Preeti Paruchuri #PowerofPrint #TimesofIndia #TOI #ImpactfulAds #Testimonials #CountONTOI

The India 2023 Brand Value Rankings are out! And there are no big surprises with TATA staying top of the table once again this year in terms of quantifiable brand equity. #brandvalue #tata #tatagroup #winner See complete brand rankings here: https://lnkd.in/gZ_NqM2U

COLOUR AND ITS BRAND EMOTION Colours have always played a critical role for building #brands and some of the biggest brands in the world are identifiable with the colours that they’re associated with be it a The Coca-Cola Company McDonald's Apple Nike and more Each colour has a certain emotion associated with and through the same the brands try and connect on that emotion be it warmth, strength, boldness, a sense of balance and more And yet then there are companies Google Microsoft and more which have a multitude of colours depicting the diversity in their offerings and for the people at large While the bulk of these companies in terms of the colour association are all global, it may be worth picking some companies of India and the colour that they’ve been associated with and can we think of a few ?? Let’s pick a few to get everyone thinking for some examples in India too : Tata Group and that’s Blue which denotes say Trust Myntra that’s associated with the Pink/Purple hue and denotes Creativity airtel that’s Red and strikes in as Bold and with excitement State Bank of India that’s Blue and denotes Trust Axis Bank uses a Purple/ Magenta Emami Ltd that uses various colours And yet then there’s many a brand that picks two colour like say : Castrol that’s Green and Red Bharat Petroleum Corporation Limited that’s Blue and Yellow Kotak Mahindra Bank that uses Red and Blue Aditya Birla Group uses Red and Yellow Flipkart that uses a Yellow and a Blue for optimism and trust May be worth thinking about many more such brands whild they use such colours and while you’re a #marketing enthusiast and working on your brand/ startup to pick the right colour that strikes the right emotions isn’t it

In the year 1955, the Indian government collaborated with Royal Enfield to establish a factory in Chennai, India, which eventually became the brand's primary manufacturing hub. One of my maternal uncle used to work here and i used to cherish seeing some of its spare parts manufactured closer to my vicinity. Most of these bikes were handmade those times and the iconic brand carried its legacy from Redditch, Worcestershire, England. Established in 1893. While RE / Enfield as a brand we are aware, carried out significant marketing to promote its brand. Some of its Powerful Marketing Strategies: ⚛ Heritage and Legacy: Royal Enfield capitalized on its rich heritage and legacy to create a powerful #brandidentity. The company's vintage-inspired motorcycles evoke nostalgia and resonate with enthusiasts seeking classic and timeless designs. ✡ Authenticity: Royal Enfield's marketing efforts emphasize authenticity and craftsmanship. The brand's motorcycles are handcrafted with attention to detail, reflecting a commitment to quality and tradition. This #authenticity appeals to consumers looking for genuine and distinctive motorcycles. ✳ Community Engagement: Royal Enfield fosters a strong sense of community among its riders through various events, rallies, and social media platforms. The brand encourages enthusiasts to share their experiences and stories, creating a vibrant #community of loyal fans and advocates. ❇ Global Appeal: Royal Enfield strategically positioned itself as a #global brand with universal appeal. The company's marketing campaigns showcase the versatility and adventure capabilities of its motorcycles, appealing to riders from diverse backgrounds and regions. While expanding into various markets was crucial to sustain, grow the brand as a global one, RE followed some of the following tactics. 👉 Product Innovation: Royal Enfield has continuously evolved its product lineup to cater to the preferences of riders. 👉 Distribution Network: Royal Enfield expanded its distribution network in any country by establishing partnerships with dealerships and distributors. 👉 Brand Building: Royal Enfield focused on building its brand presence and reputation in markets through targeted marketing initiatives. 👉 Localized Marketing: Royal Enfield adopted a localized marketing approach to connect with consumers Overall, Royal Enfield's global expansion reflects its ambition to become a leading player in the vintage-inspired motorcycle segment worldwide. #Branding #BrandCollaboration #Marketing #MarketExpansion #Rebranding

Unlocking the Power of Auto Rickshaw Hood Cover Branding: Explore the Benefits In today's competitive market, leveraging innovative advertising strategies is key to standing out. Here's why Auto Rickshaw Hood Cover Branding can be a game-changer for your brand: 1. Maximum Visibility: Reach millions daily as your message travels through the busiest streets of India, ensuring unparalleled exposure for your brand. 2. Cost-Effective Solution: Affordable advertising that delivers high impact. Ideal for startups and established brands alike looking to maximize their ROI. 3. Targeted Marketing: Pinpoint your audience based on geographic location, ensuring your message reaches potential customers where it matters most. 4. Boost Brand Awareness: Create lasting impressions with eye-catching designs and compelling messaging that leave a mark on consumers. 5. 24/7 Advertising: Your brand never sleeps! Benefit from continuous visibility even during peak traffic hours and events. Partner with Rentalkart.in, India's Most Trusted Rental e-commerce company, to harness the full potential of Auto Rickshaw Hood Cover Branding. Contact us today at 9990563986 or visit www.rentalkart.in to discuss how we can elevate your brand's visibility and reach across PAN India. #AutoRickshawBranding #OutdoorAdvertising #Rentalkart #BrandVisibility #MarketingStrategy #IndiaBusiness #InnovativeAdvertising