Aven recently raised a $142M Series D at a $1 billion valuation.
Khosla Ventures and General Catalyst led the round with participation from existing investors including Caffeinated Capital, Electric Capital, Founders Fund, and The General Partnership.
Aven grew ~3x over the last year and claims to have saved customers $100M in interest.
Aven also launched an advisor product that has 160,000 members but there’s limited information for this product.
Aven offers a HELOC (Home Equity Line of Credit) Credit Card that combines the benefits of a traditional credit card with the advantages of a home equity line of credit.
Product Details:
- Credit Line Amount: up to $250,000
- Annual fee: None (and no notarization fee)
- Interest Rate Range: 7.99% - 15.49% (variable)
- Max APR: 18%
- Rewards: 2% cashback, 7% on travel booked through Aven travel portal
- Autopay discount: 0.25%
- Late fees: $29
- Approval time: as less as 5 mins
- Partner bank: Coastal Community Bank
- Network: Visa
Portfolio:
- Total cardholders: 33,000
- Total Credit Line: $1.5B
- Based on this, the average credit line amount is $45,454.54 (~$50,000).
- Outstanding balance: $525M
- Avg Interest Rate: 11.74%
- Annualized Gross Revenue: $525M * 11.74% = $61.63M
Assuming the cost of capital is 7.5% (SOFR + 2%), Aven nets 4.25%.
If Aven is netting 1% servicing fee, their total net revenue is $27.56M = $525M * (4.25% + 1%)
At the current revenue run rate, Aven is valued at ~40x net revenue.
For comparison, below is the TTM revenue and market cap for a few public companies:
- SoFi: $3.21 billion (revenue), $7.90 billion (market cap), 2.46x
- Onemain: $4.28 billion (revenue), $6.13 billion (market cap), 1.43x
- Robinhood: $2.07 billion (revenue), $20.57 billion (market cap), 9.9x
- Upstart: $538.43 million (revenue), $2.44 billion (market cap), 4.53x
- Ally: $8.10 billion (revenue), $12.72 billion (market cap), 1.57x
Additional services Aven could provide:
- Auto-backed Cards: Aven can also offer cards backed by cars. These loans would be smaller but the customer will be on the lower end of the credit spectrum.
- Mortgage Refinancing: Aven’s current relationships could be a way to offer mortgage refinancing (rates are expected to come down and mortgage refinancing is expected to grow).
- Insurance and other home ownership products: Aven could sell high margin products needed by homeowners like insurance.
- Student Loan Refinancing: Many customers may have student loans that Aven or their partners could refinance.
- Home Services Subscriptions: New options for homeowners could include a concierge for their home services. It can be a marketplace of vetted providers for home services and improvements.
Aven is building a strong and captive customer base. Once it has enough customers, it can sell multiple financial products and continue to increase the LTV of its customer base.
Higher retention and strong cross-sell will define the success of the business.
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