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1,646 followers

2mo

Our recent survey found that well over one in five (29%) are working with siloed content management systems, inhibiting collaboration between website management platforms. Working from siloed CMS obstructs businesses from building a cohesive brand across local and global websites, it also means content go-live inefficiencies and of course, multiple licences to pay for... Find out what our CRO, Gary Roberts believes is the solution to your business' MarTech woes. #MarTechIssues #ContentManagement #WebsiteManagement

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Working across multiple content management systems is leaving your web estate open to threats. Research has shown that 88% of enterprises operate more than one CMS by default. Managing multiple CMS translates to multiple operators, multiple providers, and ultimately multiple weak points in the architecture. Recent survey found that one in 529%. Are currently working with siloed CMS inhibiting collaboration between web management platforms. Content go live issues and inefficiencies. Your content team spend more time searching across platforms for where content is hosted and losing track of the pages that need updating and getting new content live. And your IT team spend more time than they should managing threats and protecting entry points across multiple platforms. When multiple CMS are at play, businesses struggle with managing and updating individual systems. Just under a third, or 32%, of respondents of our recent survey admit to being reliant on outdated legacy CMS that are unsupported by the actual software company themselves. Multiple CMSS or tools create multiple entry points for attackers. Each platform is a potential target. Managing multiple CMS is opens up your organization to increase cyber risks and unnecessary costs. Ensuring compliance with regulated standards is a more difficult process when working across multiple CMS's than when you're operating with one single platform. It is harder to keep yours and your customers data secure. It's definitely more difficult for IT and marketing to communicate about potential security threats. For example, the plugins in. In terms of consolidating, let's think about what might be stopping you. Many businesses see migrating their extensive web estate hosted across many CMS's as a bit of a nightmare. Our recent report found that key CMS migration fears for businesses are those rooted in time constraints, with over half. 52% of respondents cited time constraints as a barrier to migration. While 43% just simply aren't prepared to undertake the challenge of consolidating multiple CMS into one overarching safe platform. Layering multiple CMS's on top of one another just creates a sprawling Weber State that IT teams and marketers just can't manage. It creates blind spots in their web presence means that teams are unaware of the breadth of the CMS that require migration. These fears are valid. However, migration has modernized and is no longer a manual, time-consuming process. The tech has changed and lift and shift approach is all about now weeks, not months. The goal is to migrate from multiple CMS is to one and the goal should be to go for one cloud based modern CMS. Why? Because streamlining your web estate management tools to work with just one platform with the functionality of multiple built in. This means that your marketers can do a lot more with less. Also with just one platform to work from marketing and IT can better work together to protect and to optimize their content management tool. Consolidating your tool leads to a more efficient website, content upstates, faster optimized websites, and an improved digital experience. In turn, the potential for improved conversions and strong ROI. Plus, of course, a single platform means a single license fee model and a single cloud cost. The feedback from our clients is that you're marketers gain valuable time and the right tools to, of course, Excel. It simplifies content updates, reduces go live delays, empowers your team to focus on creating the best possible digital experiences for your customers, and significantly reduces costs.

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