Welcome to the latest edition of Equity & Entertainment! Today, we dive into the transformative power of American Idol's "Text-to-Vote" innovation and its profound impact on Fox Corporation, media, and entertainment industry. Here's a snippet: ▶ Some 22% of respondents to a 2008 informal poll on AT&T’s website said that they learned to text in order to vote on the show. Imagine that... and by the eleventh season, over 600M text votes were received! At Going Public, we have our sights set on a similar goal with our "Click-to-Invest" streaming series - the networks better watch out! And if you haven't seen it yet, make sure you check out Season 2: https://lnkd.in/ewbZTw5g #GoingPublic #Investing #finance #entertainment #startups #entrepreneurship Disclosures:https://lnkd.in/gJN_NsxQ
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Why TVtvus is the Future of Digital Entertainment Among these, TVtvus has emerged as a standout player, offering unique features and benefits that cater to a diverse range of audiences. But what exactly is TVtvus, and why is it garnering so much attention? This article delves deep into the world of TVtvus, exploring its functionalities, benefits, and the reasons behind its growing popularity. https://lnkd.in/d-sAMfEF #tvtvus #digitalentertainment #technology #article #tech #seo #onpageseo #website #blog #blogposting #posts #like #likesforlike #foryoupage #foryou #benefits #tech #guestpost #guestposting #blogging #blogpost #writing #like #share #follow #likes #innovation #management #HumanResources #digitalmarketing #technology #creativity #Future #futurism #Entrepreneurship #Careers #Markets #Startups #Marketing #SocialMedia #VentureCapita #SocialNetworking #LeanStartups #Economy #Economics #socialmedia #socialnetworking #venturecapital #motivation #sustainability #healthcare #education #design #sales #fundraising #construction #innovation #management #humanresources #digitalmarketing #technology #creativity #future #futurism #entrepreneurship #careers #markets #startups #marketing #socialmedia #venturecapital #socialnetworking #leanstartups #branding #advertisingandmarketing #motivation #personaldevelopment #investing #jobinterviews #sustainability #personalbranding #education #customerrelations #productivity #sales #socialentrepreneurship
Why TVtvus is the Future of Digital Entertainment
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Great quote in Richard Rushfield’s piece in The Ankler today: “The history of entertainment will never be written by transactions and deals, and the audience hasn’t declared that they are ready to pack it in yet.” (Link in the comments below to the article.) So much of the media attention focused on the entertainment industry these days is on speculation around corporate maneuvering and financial mechanics, but Richard Rushfield’s article points out that, as much desire as there may be to hide lackluster numbers in financial distractions, there are not many apparent transactions out there for legacy media companies. Maybe that will force those companies to go through the pain of focusing on a solution for the fundamental problem underlying the industry: as audiences are redefining “quality,” how do they provide content that engages new and existing audiences where they are at a cost that makes sense for most consumers? After years of anticipation and mostly (though not entirely) false starts we are now poised for a meaningful breakthrough of creator-driven content to more traditional entertainment consumption platforms. In today’s world, though, legacy media companies own and control most platforms with monetization models that can support higher-level content - subscription or otherwise. I’m hopeful that once they get through denial, bargaining, and anger and accept that perhaps they cannot merge or sell their way through the morass, they’ll turn back to serving the audiences that, in Richard Rushfield’s words, are not yet ready to pack it in. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood
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TikToK and Chill " Peter Csathy, chairman of advisory firm Creative Media, focused on short-form video service TikTok and its growth outlook after Montana’s moves to ban the Chinese-owned app. “Our collective obsession with TikTok will only deepen, even as Congress continues to threaten to pull the plug,” he suggested in a report. “The courts will strike down Montana-like ‘shut-it-all-down’ laws, and younger voters will rebel against any serious ‘teeth.’ The social media star’s increasing dominance of our attention, not to mention its increasing focus on longer-form content, will also begin to eat into our ‘Netflix and chill’ time, and the streaming giant will feel the pain.” At the same, “streaming content budgets will continue to fall back to Earth due to basic business realities of costs outpacing revenues,” predicts Csathy. “Expect all major streamers, including Netflix, to do more with less content. Gone are the days of continuous billion-dollar content budget increases.” In what he called the “Barbie Effect,” the expert sees “major streamers smartly focus more on evergreen, ever-reprogrammable franchise content.” Csathy said Walt Disney is “the gold standard here with its Marvel Entertainment, Pixar Animation Studios, Star Wars, The Avengers and Disney Princesses brands,” among others. “But tech-first streamers like Netflix will also begin to quietly experiment with AI to further cut costs and generate new content with better economics.”
5 Provocative 2024 Hollywood Predictions From Wall Street Experts
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Reed Hastings once famously said that the goal of Netflix “is to become HBO faster than HBO can become [Netflix].” The news about Marques Brownlee joining Ridge as both a chief creative partner and a board member (article in The Publish Press linked in the comments below) has me wondering how one would update that thought for today when creator content, brands and companies are increasingly disrupting traditional media. This quote from the CEO of Ridge is telling: “If Ridge could operate more like Feastables Ridge would be a better business, right? If we could actually, like, go out there and tell a story and get people bought in.” More product-driven businesses are incorporating creators and more creators are becoming product-driven businesses. To say that, to stay relevant, Netflix or any other scaled entertainment business needs to become MrBeast before MrBeast becomes them seems like a false analogy, because I’m not convinced that any modern entertainment brand can, in today’s world, build the combined level of direct fan engagement, authenticity of voice, and diversity of business model that we increasingly see from successful creators. We are, obviously, talking about different levels of scale between, say, The Walt Disney Company and MrBeast but if one accepts the premise that no modern media conglomerate can truly do what an emerging creator can do, then that has profound implications for the future of the entertainment landscape as more creators gain more audience and continue to franchise their personal brands. And before anyone dismisses the threat of creator-led disruption to traditional media on the basis of scale, let’s recall 2010 when Jeff Bewkes, then CEO of Time Warner, dismissed Netflix as “the Albanian Army” …. #EquityCrowdfunding #Creators #CreatorFinancing #CreatorEnterprise #CreatorMiddleClass #NewHollywood
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Great to see the #mediaforgrowth venture model getting more coverage in The Guardian - Look forward to continuing this conversation on Thursday at the mediaforgrowth (MFG) Annual Gathering with other media capital funds and startups hosted at Channel 4 HQ. The UK accounts for almost 25% of global media capital deals. Despite a decline in the number of deals in 2023, following a similar trend to VC investments, there’s been a clear upward trend in media capital transactions since 2018 📈 Digital startups are a key group of advertisers for broadcasters, making up 20% of total TV ad spend in the UK. This percentage has remained steady and is expected to increase this year, amounting to approximately £1.5 billion annually. One aspect, often overlooked, is that many of these startups have increased their ad spend through media-for-equity deals! *When used strategically - media for growth could play a vital role in boosting ad revenue for media companies while helping young brands amplify their reach and accelerate profitability.
UK broadcasters trade ad airtime for advertisers’ shares
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Explore the remarkable strides these UK-based startups are making in the evolving Broadcasting industry! From innovative advertising tactics adopted by Auddy - founded by Andrew Craissati, Chris Ancliff, Cliff Plumer, and Howie Singer, to how urFeed is revolutionising the broadcasting landscape, led by the visionary, Gareth Ingham. Find out more: https://lnkd.in/gzcM3A_v The post also showcases what Turbine Studios has in store for U.K. broadcasters and global streaming platforms, the fascinating input of Remote Filming, and the creative couture of Sea and Sky Pictures. We also explore the promising potential of Tidze, pioneered by Liam Mclaney, Laminar Global’s innovative video-streaming PAAS championed by Kumar Shorav, Narendra Nag, Raheel Khursheed, and Tirthraj N. Singh, the comprehensive telecommunication solutions of Virgin Media O2, and the digital news magic of People News Chronicle led by Shivam Bangwal. The educative influence of Teacher Hug Radio established by Paul Dix and the unique broadband service provided by Brillband are also spotlighted. Truly, these innovative star-ups are setting a solid pace in this industry. Stay with us, as we continue to bring you more of these exciting explorations. #Broadcasting #Startups #Innovation #UKBusiness #Entrepreneurship #Transformation
Exploring UK's Innovative Broadcasting Startups Revolutionising the Industry - BestStartup.co.uk
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How Coflix Maxton Hall is Shaping the Future of Media Consumption This article delves into various aspects of Coflix Maxton Hall, exploring its development, features, and impact on the industry. Whether you are a tech enthusiast, a media professional, or simply curious about the latest advancements, this comprehensive overview will provide valuable insights into what makes Coflix MaxtonHall a significant entity in today’s digital landscape. https://lnkd.in/dScGWD2N #coflixmaxtonhall #foryou #foryoupage #technology #article #tech #seo #onpageseo #website #blog #blogposting #posts #like #likesforlike #foryoupage #foryou #benefits #tech #guestpost #guestposting #blogging #blogpost #writing #like #share #follow #likes #innovation #management #HumanResources #digitalmarketing #technology #creativity #Future #futurism #Entrepreneurship #Careers #Markets #Startups #Marketing #SocialMedia #VentureCapita #SocialNetworking #LeanStartups #Economy #Economics #socialmedia #socialnetworking #venturecapital #motivation #sustainability #healthcare #education #design #sales #fundraising #construction
How Coflix Maxton Hall is Shaping the Future of Media Consumption
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Creative Graphic & Web Designer | Brand Strategist | Elevating Businesses with Impactful Logos, Stunning Websites & Compelling Visual Identities
Netflix’s brand is all about entertainment, innovation, and a customer-first approach. Reed Hastings, co-founder of Netflix, once said, 'We want to be the best in the world at delivering entertainment to consumers. - 𝐋𝐨𝐠𝐨: Bold red color symbolizes excitement and passion. - 𝐃𝐞𝐬𝐢𝐠𝐧: Sleek and modern, reflecting commitment to innovation. - 𝐓𝐚𝐫𝐠𝐞𝐭 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: Diverse, focusing on tech-savvy individuals and families looking for quality home entertainment. - 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐞: Delivering a personalized and engaging viewing experience, revolutionizing media consumption by providing instant access to a vast library of content. As we all know that in current modern-era content is undoubtedly the king, so building a brand that delivers exceptional value and engages audiences is a vital thing. So it’s not just about offering a service. It’s about how you understand your audience's needs and exceed their expectations. How does your brand captivate and engage its audience? #Netflix #Branding #BusinessOwners #BrandCreation #Entrepreneurship #GraphicDesign #WebDesign #BrandReputation #BusinessGrowth #Marketing #DesignThinking #California #Innovation #Entertainment"
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CEO/Founder @ Arrested Industries | Scripted Drama and documentary producer, Co-production Consultancy and regular columnist with Television Business International
I have been banging on about this for ages but thank you Jeremy Zimmer for reinforcing what we can all see as plain as day.. The audience is tired of "repetition" and “narrow targets” from studios. New, daring ideas are what will bring Hollywood back into its creative heyday In the age of endless reboots and recycled franchises, Hollywood seems to be stuck on a broken record. Beloved classics are being rehashed with little more than updated sets and bigger budgets, but most of these rebooted shows and films fail to capture the original magic — or worse, they leave audiences yearning for the glory of the original. The Frasier reboot is just the latest example of a missed opportunity. It’s a shadow of its predecessor, and its lackluster reception proves that modern viewers aren't fooled by a shiny new facade on an old formula. Why does Hollywood keep turning to the past to revive its future? The answer, predictably, is financial security. There’s comfort in the familiar, and executives are betting on nostalgia to drive audiences back to screens. But this strategy is wearing thin. Viewers are craving authenticity, new stories, and something that speaks to the now — not an echo of the past. Enter Baby Reindeer: a show that didn't rely on a pre-existing franchise or brand. Instead, it’s a raw, original piece of work that taps directly into the current zeitgeist. It’s proof that fresh, bold storytelling has the power to resonate in ways that reboots simply can’t. Baby Reindeer doesn’t just meet the audience's expectations — it redefines them. Contrast this with the Frasier reboot, which tried to recapture the charm of the '90s show but without the same wit, freshness, or cultural relevance. What worked decades ago doesn’t necessarily land in today’s world of complex streaming competition and elevated viewer demands. The show felt flat, its humor outdated, and its once-loved characters now felt like tired caricatures of their former selves. Hollywood should take a lesson from this: Audiences aren’t asking for more of the same. They’re asking for better. The entertainment landscape is vast, and opportunities for innovation have never been greater. The success stories of the future won’t come from the ghosts of old franchises — they’ll come from bold creators, new ideas, and shows that dare to tell original stories. Let’s leave the past where it belongs and embrace what’s next please. #reboots #hollywood #frasier #babyreindeer https://lnkd.in/djQEvMdf
UTA’s Jeremy Zimmer Urges Hollywood Creators To Be “More Daring”, Says Audience Is “Weary” Of Repetition
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Bootstrapping a FAST Channel is a bad idea -FAST (Free Ad-Supported TV) channels are linear channels that stream free content with ads, similar to traditional TV. FAST channels are becoming more popular among cord-cutters and cord-nevers, who are looking for alternative and diverse content options. However, launching and running a successful FAST channel is not an easy task, and it requires a lot of upfront investment and planning. https://lnkd.in/dFectRzW
Why bootstrapping a FAST Channel is a bad idea - Rathergood TV News
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President, Global Capital Markets | Capital Markets Expert
2moGreat to see your growth Darren and Todd (two more Simons in the making!)