Amazing work from our Goliners and #client partners at McDonald’s. Bravo team! 👏
This is what speed, collaboration and bravery looks like. What started as a simple local partnership when Grimace threw out the first pitch at the Mets game, turned into a miracle seven game winning streak, which fans called “the Grimace effect.” It’s nothing that could’ve shown up on a marketing calendar or be planned around, but it’s speed, spontaneous creativity, and the bravery to say yes that can catch lightning in a bottle. And our McDonald’s bridge team is at the center of it. And we made magic happen again, turning a simple DM from the Empire State Building to lighting up the building in a vibrant purple hue, honoring Grimace's birthday in a way that's never been done before. It’s the kind of quick thinking, and bravery from clients that gives us energy, creating change that matters for our clients. #CreateChangeThatMatters #Grimace #EmpireStateBuilding. Emily Ribick Monique Hernandez Angeline Fierro Amanda Mulligan
