Golin’s Post

Insightful summary of where we are on the trajectory to AI adoption

Reflecting on AI in PR: Insights from PRmoment’s Masterclass This week, I had the opportunity to both attend and contribute to Ben Smith’s event, centered around the role of AI in PR. The discourse was rich with informed perspectives, and I’d like to share some distilled thoughts: The Paradox of Adoption: There’s a palpable tension in the air—senior PR leaders are like deer caught in headlights, recognising the need for rapid AI adoption but struggling to integrate it into the daily workflow. Meanwhile, junior staff are ready to embrace AI but find themselves adrift without proper direction or training. Understanding AI’s Scope: AI isn’t a silver bullet. Its utility is bounded by its access to data; without APIs feeding it real-time media and social updates, its capacity to analyse is hamstrung. Therefore I will continue to use an AI that sits on top of a social listening tool rather than instead of it. Experience Over Access: The barrier to AI adoption isn’t about tool availability—it’s about user experience. Many have been disillusioned by poor outcomes, often stemming from posing the wrong questions or mismatching tasks to AI capabilities. Recommend https://lnkd.in/ec8bT9Nq for helping ask the right question, and https://julius.ai/ over Claude/Copilot for any excel query. Early Days of AI: We’re at the dawn of AI’s potential. The demand for structured training is high, as professionals seek guidance rather than being left to their own devices. AI’s Ascent in Human Potential: Emily McDaid offers a compelling analogy: if the Empire State Building represents the full spectrum of human abilities, AI is currently on the 15th floor. It’s capable of providing profound insights, yet it’s not all-encompassing. The Future of AI in the Workforce: The looming question is whether AI will replace jobs. The reality is stark: adapt to AI or risk obsolescence. Just as we’ve moved beyond the abacus and quill, we must integrate AI into our professional toolkit. AI Litigation: What is the commonality between all AI companies? According to Andrew Bruce Smith, they are all being sued so be cautious about where you invest. Kudos to fellow experts on stage: Andrew Bruce Smith, Allison Spray, Paul Wooding, Luke English, Emily McDaid, Maya Koleva, Emily Morgan, Paul Nolan, Roopa Ramaiya, Dr Clea Bourne, and  Stephen Waddington #Golin #AI #PR #PRmoment

Harnessing AI in PR Summary: In this insightful article, Spin Sucks explores how artificial intelligence (AI) is revolutionizing the field of public relations. From automating routine tasks to analyzing data patterns, AI has the potential to enhance PR strategies and drive better results. Whether you’re a seasoned PR professional or just curious about the intersection of technology and communication, this article is a must-read! Key Takeaways: 1.    Discover real-world examples of AI applications in PR campaigns. 2.    Learn how AI can streamline media monitoring and sentiment analysis. 3. Understand the ethical considerations when using AI in PR. Read the full article at Spin Sucks

AI isn't the future of PR, it's here now! Learn how AI is revolutionizing PR strategies, from automating tasks to predicting and managing crises in our latest blog here:  https://lnkd.in/gcyVcDZv  #AIinPR #PublicRelations #lotus823 #Automation #Management

Our Founder and CEO, Aaron Kwittken is discussing why the #PR industry needs to adopt #AI technologies to remain competitive in a recent interview with PRovoke Media reporter, Diana Marszalek.💡 “AI is just one component of a larger, more transformative movement towards comms tech and the era of the communications engineer,” according to Kwittken. Read the full article now to learn how #AI can help agencies perform better: https://proph.ai/3Ocq35j

Will AI kill PR? No, it won’t – just as social media didn’t.   There are plenty of media representatives that agree. The global vice president of Meltwater says, “In the PR space, AI is here to help, not replace. Relationship building, coaching, crisis response… these are all things that AI won’t be able to fully replace. We also believe that the more we see generative AI being used in business, the more unique and impactful (good) human curated content will become.” The brand manager of @Powly says, “We don’t think that AI will be able to replace PR pros, but we do believe that PR Pros with AI at their disposal will be empowered to work more efficiently, effectively, and strategically. It should allow them to save time and focus on the things that matter and need that human touch and experience.” The CEO of Muck Rack also chimed in. He says, “AI is and will continue to be great for many industries, but I don’t believe it can ever fully replace a PR pro’s role. Much like other new technologies, AI will make PR professionals more efficient, allowing them to focus on what they do best: building connections with journalists, telling stories, and building communication strategies with the executive team.” The human element allows us to gauge the impact of our actions and adjust our approach as needed. While technologies can help manage and monitor communications, they cannot replace the intuition, empathy, and adaptability of skilled professionals. #stillrelevant #strategicPR #mediamavens #PRwithAI

In this blog post on the Spin Sucks blog, Gini Dietrich explains how we have to think about how AI will affect creativity in communications. https://ow.ly/BwXb50Qr05g

How can you use AI bots for your Public Relations efforts? AI bots can significantly enhance your PR efforts in various ways, and here are some specific AI tools for each aspect: 1. Content Creation (OpenAI's GPT): Assists in writing and optimizing press releases and social media posts, making them more engaging and SEO-friendly. 2. Media Monitoring (Brandwatch, Meltwater): Monitors brand mentions, industry news, and media sentiment, providing real-time insights and allowing for swift responses to emerging trends or crises. 3. Tailoring Pitches (Crystal Knows): Analyzes journalists' interests and past articles to help create personalized pitches, increasing the chances of media coverage. 4. Data Analysis (Google Analytics): Offers comprehensive insights on campaign performance, audience behavior, and media reach, helping to refine PR strategies based on actual data. 5. Crisis Management (Dataminr): Rapidly gathers information from various sources for prompt and effective responses during PR crises. 6. Chatbots (Drift, Intercom): Engage with audiences on websites and social media, providing instant responses to queries and improving overall user experience and brand perception. 7. Predictive Analytics (TrendKite): Predicts future trends and potential PR opportunities, aiding in proactive planning and strategy formulation. Incorporating AI tools like these can make PR efforts more efficient, data-driven, and relevant. However, it's crucial to balance the use of AI with human creativity and insight to ensure authenticity and emotional intelligence in PR communications. #aiforPR #aiforgood #aiforall

From the don't ever ever ever ever ever ever ever do this files, via MEDIAPOST. I work with a lot of incredibly talented marketing communications leaders --too many to mention, but two come to mind -- Mark Naples, Elana Weiss-Rose. They've taught me a great deal and it took me a long time to understand their business and truly appreciate their trade craft. Come to that, I've worked with some amazing journalists over the years --waaaaaaaay too many to mention, but I'll try --Kate Kaye, Laurie Sullivan, Danny Goodwin, Pamela Parker, Michael Learmonth, Jon Swartz, Matt Kapko, Rebecca Lieb, Dawn Anfuso and to a lesser extent maybe even Joe Mandese. Giggle. Each interaction with anyone on that list was a moment of learning opportunity. Anyway, wow. Don't ever do this. This is the absolute dopiest of all dopey moves in a formulaic dopey way. Follow these 3 easy steps to dopitious glory: 1. Jump on bandwagon. In this case, AI as a tragic case of irony. 2. Brand and rebrand because you need the pitch to say AI somewhere, because if it doesn't they'll wonder why yours doesn't have it when everyone else does. No one's checking if it works, but it should be in there. 3. Break your own news story thereby taking a flamethrower to any trust relationship you had with a journalist and providing a sound incentive to illustrate how not to engage. With that, I'd like to announce Motivity's new AI model, "PPLGGLNSHT" <sounds like Ppl-Ggl-N-Sht>. You can maybe guess what it does, but trust me, "PPLGGLNSHT" is going be the next "it" innovation and we've already had a TON of interest in "it." Y'all have a heck of a rest of yer day and drop us a line if you want to hear more about "PPLGGLNSHT!"

Agree! #AI is not replacing public relations, but rather is a fantastic tool for PR executives to tap into to support objectives, drive ROI, and ultimately improve efficiency. #publicrelations #PRwithAI #stillrelevant #strategiccommunications