Golin’s Post

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business. The latest agency new business report from RSW/US examines the unique challenges firms face in 2023. https://hubs.ly/Q024JDwv0

The communications landscape has been a struggle for ad agencies, as well as other comms businesses including PR firms, when it comes to attracting and landing new business. The latest agency new business report from RSW/US examines the unique challenges firms face in 2023. https://hubs.ly/Q024JmLF0

Thanks Agility PR Solutions for your piece. Certainly some challenges so far this year, but like the challenges PR firms and ad agencies have faced over the last several years, they'll overcome these as well. Ideally our data will help fuel necessary changes.

PRWeek rounds up recent Q4 and full-year results from big listed holding companies and looks at how their PR businesses performed. We also look at how Edelman fared in 2023 #pr #comms

I have finished checking 250+ entries for Cannes Lions International Festival of Creativity, category PR. It was exhausting sometimes, although incredibly, incredibly inspiring! 🤩 It's like reading several life-changing books, going on several inspiring trips and talking to smart and talented people all together. Interestingly, in some works, agencies still evaluate the impact of PR using the AVE metric. This is no, no, no. Even NO ❌ This is ignorance in measuring PR. International practitioners abandoned this metric more than a decade ago, just as PR professionals stopped measuring the size of articles in printed newspapers about their clients with rulers. #pr #measurement #impact

Great to see the positive momentum in the regional PR world! 📈 Regional spending for PR agencies has climbed from 15% to 19%, and the forecast is even more promising - expecting a robust 25% increase in the next 3 years. (Source: PRCAI Study) Exciting times for the industry! 💼✨ #PRgrowth #IndustryInsights

📢 Mind The Gap 📢   We’ve always said creativity wasn’t born in London.    Being named PRWeek UK's Best Agency Outside London was a truly proud moment (and great night!) but it also got us thinking: is it time to ditch this category and to burst the London bubble once and for all?    Despite just 13% of the UK population living in London, a massive 43% of PR pros work in the capital. As PR people, we have a responsibility to represent brands to all four corners of the UK and in order to do that, we really need to understand the communities that live there and consider life beyond the M25. Can you really do that if you've never even been north of the Watford Gap?   Brazen PR's new report: Mind The Gap explores the impact this geographic dominance has on both brand marketing and industry talent and we hope it will be the catalyst of much-needed change for the industry. Thanks John Harrington, Siobhan Holt and Evie Barrett for shining a light on this important issue... and BIG thanks to everyone who worked tirelessly on bringing the report to life Nina Webb, Peter Burling, Ben Brooks-Dutton, Adam Moss, Sophia Stewart, Corey Kitchener, Alex Thomson to name a few... Download the report and let us know what you think – link in comments below 👇🏼

We’re ending the week with some great news! 🎉 We’re excited to announce that we’ve been recognised as one of the top PR agencies in the UK by Medium, who praised our ability to “cut through the clutter and make a lasting impression” 🌟 Check out our latest blog post for all the details! 👉 #digitalpr #pragency #digitalmarketing 

Great to see the positive momentum in the regional PR world! 📈 Regional spending for PR agencies has climbed from 15% to 19%, and the forecast is even more promising - expecting a robust 25% increase in the next 3 years. (Source: PRCAI Study) Exciting times for the industry! 💼✨ #PRgrowth #IndustryInsights

Top 2024 PR predictions for this year include an investment in strategies that build trust for brands, with an emphasis on storytelling. Media relations will continue to reign supreme as brands love and understand the impact an earned press headline can have. https://ow.ly/Sr3550QoltI #publicrelations #brandmarketing #mediarelations