Gonzalo Brujó’s Post

The launch of the 25th edition of Best Global Brands will always be a day to remember at Interbrand. Our partner Nasdaq opened its doors once again to welcome the world's leading brand leaders, who generously shared their experience and insights to analyze the transformation of brands over the past quarter century. Especially inspiring was the presence of Chuck Brymer, the leader who drove the creation of this ranking, and John Wren (Omnicom), who supported and endorsed Interbrand's vision: brands are powerful business-driving assets. Many thanks to all the professionals who joined us for such a special occasion. And, of course, many thanks to the entire Interbrand team who made it possible throughout these past 25 years! #BGB2024 #BestGlobalBrands

💡 Announcing Best Global Brands 2024! Reflecting on a quarter-century of innovation and growth, we are excited to reveal Interbrand’s 2024 Best Global Brands. Since the year 2000, we’ve witnessed an extraordinary transformation in the branding landscape. Over these 25 years, 185 brands have graced our prestigious ranking, with only 36 enduring the test of time. The cumulative value of the world’s top brands has soared from $988 million to $3.265 billion since our first ranking, yet an increased focus on short-term gains has cost these brands significantly—$3.5 trillion in cumulative brand value to be exact. Our Best Global Brands data tells a compelling story: brands that treat their brand as a revenue generator, rather than a cost center, consistently outperform. These brands leverage deeper, meaningful, and equitable relationships with consumers, driving loyalty and advocacy. Congratulations to all the brands in the ranking and many thanks to all the people at Interbrand who have made it possible, over the years, for us to reach this milestone. 🔗 Discover the full list and insights from the report here: https://lnkd.in/ep5cAseC #BGB2024 #BestGlobalBrands #BrandValuation

It was a pleasure sharing the stage with Erin Morgan and Brian Buckley at the Nasdaq Purpose Forum—A Better Tomorrow: Built for Purpose. Our discussion delved deep into the essence of brand #purpose, underlining a powerful truth: moving beyond profit to impact is not merely an aspiration but a necessity for today’s purpose-driven businesses. We explored how brand leadership grounded in integrity mitigates reputational risks and enhances brand strength and value. An exceptional brand-customer relationship elevates the role of the brand, influencing a significant portion of purchase decisions and earning the permission to expand beyond traditional industries to meet new customer needs. A big thank you to the team at Nasdaq for inviting me to join you on this special occasion. It was a privilege to engage in such a forward-thinking discussion.

On October 10th, Interbrand will launch the 25th edition of Best Global Brands. It will be a special milestone as we celebrate a quarter of a century since Interbrand set out on a revolutionary path—to demonstrate brands’ impact on businesses’ performance and success. Throughout the last quarter of a century, we have analyzed and tracked the evolution of the world's most valuable brands, which were, are, and will be undeniable drivers of global economic and social transformations. You can pre-register to receive the ranking on October 10th at this link: https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

Thrilled to be part of Nasdaq Purpose Forum on October 7th, where thought leaders, change makers, and innovators will discuss how brands can move beyond mere messaging to meaningful action. As consumers hold brands to higher standards, expecting them to contribute positively to society, brands must be more than just market leaders—they should be leaders of positive change, forging deep and lasting connections with their audience through authenticity and purpose. I look forward to an engaging conversation with Brian Buckley that uncovers the necessary strategies and insights that drive purposeful, impactful branding. 🔗 You can register here: https://lnkd.in/dkUbYYmm

Encantado de haber participado en la presentación del libro “Marcas buenas, buenas marcas”, una guía práctica para abordar la integración de la #sostenibilidad en el ADN de las marcas de manera transparente y relevante. Siempre he creído que necesitamos crear y generar más literatura sobre marketing en español, y, por eso, agradezco a Emilio Llopis la oportunidad que me dio de prologar esta obra y a LID Editorial por su constante apoyo a este tipo de contenidos. Ta y como charlamos con Pablo López y Carol Blázquez, la sostenibilidad y la ética se están convirtiendo una capacidad crítica de las compañías, con capacidad de generar nuevas ventajas competitivas en el siglo XXI. Es necesario abordarla y “Marcas buenas, buenas marcas” es un magnífico primer paso.

#IB50 Chapter 5 - The rise of #branding Not every day do you get the chance to speak with the founder of your company. John Murphy is not just the founder of Interbrand, but also the father of branding—the genius who recognized back in 1974 that brands had value in and of themselves. It was a pleasure to chat with John as part of Interbrand's 50th anniversary celebration and uncover intriguing details about the birth and development of the company, parallel to the practice of brand management. His vision and forward-thinking approach laid the foundation for what has now become the global leader in branding consultancy, influencing countless companies and redefining the branding landscape. John shared fascinating anecdotes and lessons from his early days, shedding light on the challenges and breakthroughs that marked Interbrand's journey. His insights into the evolution of brand valuation, and the enduring relevance of strategic brand management were truly enlightening. Don't miss the full interview, where John delves deeper into the pivotal moments that shaped Interbrand's legacy and offers his perspective on the future of branding in an ever-changing market. ⬇

Today, I want to celebrate the incredible talent we have at Interbrand, especially those who are being promoted this year. Interbrand brings together the brightest minds in branding through our global offices. Our business continues to lead thanks to the knowledge, experience, and skills of our exceptional people, who empower our clients to make Iconic Moves. We are proud to announce that 20% of our employees will be promoted this year, enabling us to grow and achieve even greater heights. I am particularly delighted to celebrate with the rising stars of our team around the globe. To everyone who has received a promotion this year: thank you for your passion, commitment, and the excellence you display every day. I’m so proud of all the people who make this company great! #People #LifeAtIB

Globalization as we knew it is disappearing. The events of recent years (supply chain crises, protectionist trends, etc.) are deteriorating interconnections between markets and creating new ones, generally leading to a more regionalized and security-focused world. To properly understand this process, which will define the economy of this century, we cannot overlook China, an economy immersed in numerous challenges such as demographic decline and weak domestic consumption. Despite these challenges, Chinese brands are demonstrating remarkable resilience and innovation, exploring diverse growth paths, according to Interbrand’s 2024 Best China Brands. These paths are multi-directional, including expanding outward, delving deeper, achieving precise reach, and strengthening leadership. The total value of the list reached 3,4 ¥t (479,000 $m), showing a slight increase from last year. It is quite an achievement to rise against the trend during a downward cycle. We observe that consumer goods, technology, and B2B industry brands have shown significant growth: Anta Southeast Asia, BYD, Haier, Luzhou LaoJiao International Development(HK) CO., Ltd., Moutai China, Mindray, Midea Group, Meituan, CATL buyer, Nongfu Spring, Pinduoduo, Ctrip, Yili Group… Congratulations to both the brands featured on the list and the Interbrand team in Shanghai, led by Johnson Gu, for producing an excellent piece of analysis, invaluable for understanding the current economy and markets. You can download the full report here: https://lnkd.in/dK5kS2Zy #BrandValuation #BCB2024 #BestChinaBrands

More than a decade ago, I had the honor of editing and publishing 'Lanmarq', a book where it was anticipated that U.S. Latinos were a driving economic and cultural force that leading brands should address in a completely new way. Today, if U.S. Latinos were a country, they would rank as the 7th largest in the world. However, brands are still not capturing their full potential and are at risk of losing out on accompanying this cohort on the ladder of growth. Some facts: Latinos in the U.S. are an economic powerhouse with a combined GDP of $3.2 trillion and a purchasing power growing 2.5% faster than non-Latinos. How can brands seize this untapped opportunity? Interbrand’s latest study, 'Brands and Latinos in the U.S.: The Opportunity for Brand Leadership' (launched today at L'ATTITUDE) analyzes several pivotal insights that underscore the need for brands to authentically engage with this dynamic cohort, which is driving the New Mainstream Economy and reshaping cultural landscapes. The findings clearly guide brands to foster deeper, more meaningful connections with U.S. Latinos. Doing so is not just about capturing market share; it’s about driving sustained brand growth and fortifying leadership in the New Mainstream Economy. You can download the full study here: https://lnkd.in/dWndEaFz Congratulations to the team that made it possible! Nancy Villanueva, Hector Saracho, Beatriz Cardoso, Pablo Delibes, Alicia Vida, Ana Vargas, Jaime Asensio, David Wiesley, Lindsey Brunson, and Gabriel Deda. #BrandLeadership #Lattitude2024